This post was sponsored by Market Brew. The opinions expressed in this article are those of the sponsor.
Do you wish you could rank higher than your competitors in search results?
Feel like your tried and true SEO tools are no longer giving you a real edge?
It’s time to go through the tools your competitors are using. Stop using historical data and start looking at SEO tools that accurately predict the impacts of the Google algorithm update.
Get the ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher.
You can do this with a comprehensive SEO intelligence tool, such as Market Brew.
SEO intelligence uses AI to determine the future of your search by helping you:
Today, we’re going to go over how to solve hiccups at each step, but first, let’s learn more about what SEO intelligence is.
Image created by MarketBrew.ai, November 2022
1. Predict Exactly How Algorithm Changes Will Affect Your Search Visibility
With Market Brew’s sophisticated AI process, you can confidently make predictions about the future of your search for your site.
Yes, with AI, you can immediately predict SEO rankings, months before those changes appear in their rank trackers.
Instead of spending hours upon hours researching what might happen in the future, and putting your personal credibility on the line, Market Brew can show you exactly what to expect from a volatile Google algorithm update.
How? By creating an SEO testing platform, or predictive model, based on real algorithmic data.
When your SEO team completes a task in Market Brew, the changes are linked directly back to the predictive model that the task was based on.
Users can immediately see the effect of even the smallest optimization, which leads to a deeper understanding of how each SERP is calculated.
Predict your rating moves, now →
2. Learn & Observe Decisions Search Engines Make
Wondering why a competitor’s page is ranking higher than yours?
Need to explain to customers why Google is shaking things up again?
Using AI, you will be able to quickly and accurately get the SEO analysis you are looking for.
With its ability to utilize a genetic algorithm and self-calibrate each search engine model, Market Brew helps you understand how each SERP change occurred through comparison – you will see the algorithmic bias / weight changes different from before and after the Google algorithm update.
Market Brew uses Particle Swarm Optimization to adjust the algorithmic settings on its standard model so that Market Brew results look exactly like the target SERP results.
Each time this calibration process starts, the bias/weight settings are updated and stored.
When Google releases its next algorithmic update, Market Brew will automatically recalibrate its search engine models.
With the new calibrated settings, users can easily see which algorithms are now more or less important.
3. Conduct Truly Accurate Competitive Research With AI
With Market Brew, you can start by looking at your competitors’ sites in a detailed side-by-side comparison.
You can quickly create a list of pros and cons of SEO, with websites in the same field.
Image created by MarketBrew.ai, November 2022
Here, you will be able to pay attention to the main details of the comparison, such as:
Looking at your competition will guide you on how to improve your site. Comparing competitors saves time, money and resources when taking market share in search.
4. Measure Total Link Value
The links on your pages are an essential part of getting traffic to your site, specifically the number of links and the authority of the links.
The types of links on your page can significantly affect the value and ranking authority of a page. Measuring links is the simplest method to determine the backlink value of a site.
Market Brew calculates every link on your site with the most sophisticated link algorithms to create the most accurate overview of how powerful each link is.
Image created by MarketBrew.ai, November 2022
When looking at your total link value, here are things to consider:
You should always be intentional with your linking. Remember:
If you link to the grand opening of a restaurant business from an article about where to trade in your car, the link is irrelevant – Google will notice this, and your SEO link software should too. Irrelevant links do not provide authority or value.
5. Measure & Evaluate Keyword Link Value
Market Brew uses targeted keywords as anchor texts for internal linking and link building from other websites to help certain pages rank on search engines.
This calculation, combined with Market Brew’s sophisticated link score, determines a distribution of anchor text that other tools cannot see and assigns each anchor text a specific importance, based on quantity and -quality of backlinks sharing this anchor text.
SEO tools can help you find your top ranking keywords. Vary the distribution of your anchor text using your primary and secondary anchor texts.
Link variance performs better on search results for both primary and secondary keywords. The goal is to rank for specific keywords while focusing your anchor text distribution on the right landing pages.
6. Determine Real E-A-T Scores
E-A-T stands for Expertise, Authority, and Trust. According to Google, E-A-T is one of the most important factors when considering a website’s overall Page Quality Ranking.
Image created by MarketBrew.ai, November 2022
Google says you need these things to be trustworthy and have authority:
Until Market Brew’s insights, SEO professionals had no way to measure E-A-T scores with credibility and confidence.
In 2021, Market Brew deployed its first expertise algorithm (the E in E-A-T) that measures content coverage for each page’s topic grouping.
In certain search results, this expertise algorithm is now showing a correlation with the ranking positions.
Market Brew is the world’s first statistical modeling tool for search engines.
Market Brew is a search engine built by search engineers that can calibrate itself to behave like any search engine in the world. Its AI-powered task system provides seamless navigation through each relevant part of the search engine model, uncovering SERP-specific prioritized tasks from off-page to on-page and everything in between.
A successful SEO campaign starts and ends with Market Brew’s search engine templates.
7. Establish Topic Authority
Imagine being able to submit each change to Google to see what happens. With Market Brew’s SEO testing platform features, you can.
Market Brew’s Spotlight algorithm allows users to set the perfect Topic Authority and understand exactly what the site’s top-performing topic grouping is, and even what topics an expert should be talking about the content.
Screenshot from Market Brew’s Spotlight Algorithm tool, November 2022
Every Market Brew account comes standard with the following:
Image created by MarketBrew.ai, Novembe 2022
8. Identify Keyword Stuffing
Topic groupings are a distillation of keywords, and keywords are essential for SEO.
But stuffing your copy with lots of keywords gives the impression that you focus on rankings rather than readers – and search engines notice.
Instead, Google wants to see intentional content that adds value to its readers. That’s why Google frowns on pages that are filled with their keywords.
Instead, focus on responsible SEO optimization of keywords.
Using two to five keywords per page is a safe number to stick to for your SEO.
Instead of using the same keyword repeatedly on your site, find related topics for each keyword to avoid overusing one keyword and build a topic cluster.
Google rewards sites with focused topic clusters, and sites that use them usually have denser content if there are a variety of keywords and related topics on a page.
Image created by MarketBrew.ai, Novembe 2022
Simplify Your SEO Process
If you want to simplify the SEO optimization process of your enterprise, stick with Market Brew.
Every Market Brew account comes with a Market Focus capability, starting with a keyword-based approach. Then, with Market Brew’s robust link scoring layer, the technology calculates a basket of keyword clusters for each page.
Market Brew’s automated discovery system uses this data to guide you to the exact algorithms that are the deciding factors in the target search engine environment, displayed on the Top Optimizations screen .
In conclusion, manipulating search rankings with repeated words or phrases will only cause a site to rank lower in Google search results.
Make your life simpler and let Market Brew take your keyword optimization to the next level with our software.
SEO professionals find our predictability analysis to be the closest thing you can get to a guarantee of SEO services.
Through our search engine replication process, we show you quickly and clearly how to best optimize your site, making it a walk in the park for you and your business.
Are you interested in signing up for a Market Brew account? Book a demo today, and see how valuable our software can be to your business.
Featured Image: Image from Market Brew. Used with permission.
What is Google’s algorithm for SEO? As mentioned earlier, Google’s algorithm partially uses keywords to determine page rankings. The best way to rank for specific keywords is by doing SEO. SEO is essentially a way of telling Google that a website or web page is about a particular topic.
Which technique is example of SEO?
Internal linking is an underutilized SEO technique, and it’s often enough to see these page 2 rankings jump to page 1. To take advantage of internal linking, you first need to find opportunities to boost page positions 2. Enter your domain in the Semrush Organic Research tool and click on the ‘Positions’ tab.
What are SEO techniques? 8 tips to build an effective SEO strategy in 2022
- Write for humans first and search engines second. …
- Use targeted keywords in all the right places. …
- Focus on user experience (UX)…
- Focus on building relevant links. …
- Content format for Featured Snippets. …
- Remove anything that slows down your site.
What is simple example of technical SEO?
Another example of technical SEO would be building an XML sitemap for your site. The first major step in establishing a technical SEO strategy is to set up your website correctly so that each page functions as it should. Google (and other search engines) crawl this file to better understand your site.
Which technique is example of black hat SEO?
Hidden text, cloaking, and blog comment spam are examples of black hat SEO. White hat SEO techniques involve providing users with quality content that is accurate, relevant and well organized.
Which black hat SEO technique is served?
Cloaking In SEO, it refers to displaying different content to users and search engines. One of the common cloaking methods is to serve an HTML text page to search engine crawlers while displaying an image page to human users.
How can we use artificial intelligence and machine learning in SEO?
AI-driven keyword research – Supercharge your content strategy with Content Planner. How to get unlimited content ideas packed as clusters using machine learning algorithms? Deep Learning solves the discovery of user intent. Artificial intelligence output on different user intent.
How will machine learning change SEO? Today’s machine learning for SEO automates real-time data processing with unprecedented ease. This is critical to the future of SEO as the neural networks of search engines operating today are working to improve various types of keywords, images and voice search.
How does Google use AI and machine learning?
Since 2015, when Google introduced its first AI in search called RankBrain, Google has continued to use AI systems to better understand language and thus improve the search results that Google presents for its searches.
How does Google use machine learning?
Google uses machine learning algorithms to provide its customers with a valuable and personalized experience. Gmail, Google Search and Google Maps already have machine learning built into the services. Wow!
Is Google’s machine learning artificial intelligence system?
Machine learning is a subset of artificial intelligence that allows a system to learn and improve autonomously using neural networks and deep learning, without being explicitly programmed, by feeding it large amounts of data .
How artificial intelligence is used in SEO?
AI search optimization analyzes the relationships between sites, content pages, and search engine rankings. The results are fast, actionable, and even automated tactics to optimize the competition.
How is AI used in Google search?
The biggest way search engines use AI is to rank web pages, videos and other content in search results. Google (and other search engines) rely on complex AI to determine how content is ranked.
Is AI used in search engines?
Google and other search engines rely on complex AI to determine how content is ranked. The algorithms used by these AI systems have many rules that prioritize different factors, from the types of keywords in your content to the user experience of your site.
Does Google’s search engine use AI?
Google uses AI every time a user enters a search query, and the technology is constantly learning and improving. RankBrain has changed how the search engine works.
What is SEO in artificial intelligence?
AI SEO, also known as AI-powered SEO, refers to the use of Artificial Intelligence to guide the search engine optimization of a web page or website to achieve better rankings and organic traffic. In addition, AI can help with keyword research, SERP analysis, content writing, providing optimization advice, and much more.
How can AI be used in SEO? AI in SEO helps improve your current SEO strategy by discovering opportunities, such as related keywords. Its algorithms, as well as speed, help businesses speed up the process and improve the accuracy of keyword research, competitor analysis, search intent research, and more.
What do you mean by SEO?
SEO stands for Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so that its pages are easily found, more relevant and popular towards queries of user searches, and as a consequence, search engines rank them better.
What is SEO and types of SEO?
The three types of SEO are: On-page SEO â Anything on your web pages â Blogs, product copy, web copy. Off Page SEO â Anything that happens away from your website that helps your SEO Strategy – Backlinks. Technical SEO â Anything technical taken to improve Search Rankings â site indexing to help bot crawl.
Is SEO related to AI?
SEO is a complex process with many steps, from keyword research to link building to on-page optimization. AI-based tools help you automate various SEO tasks to focus on other aspects of your business. Interestingly, AI-based SEO tools that analyze data and workflows are less known.
Is SEO part of machine learning?
Machine learning (ML) helps in Search Engine Optimization with better understanding of user intent behind a query, voice search and personalization. Creators can focus on high quality content experience, customer journey and great customer outcome.
What is the impact of AI on SEO?
Content Enhanced with the Help of A.I. It can help digital marketers make better sense of all the data available online, speed up the content creation process, and develop an effective content strategy, among other benefits.
Does SEO use AI?
AI search optimization analyzes the relationships between sites, content pages, and search engine rankings. The results are fast, actionable, and even automated tactics to optimize the competition. Here’s how: Identify Opportunities.
What is SEO in AI?
AI search optimization analyzes the relationships between sites, content pages, and search engine rankings. The results are fast, actionable, and even automated tactics to optimize the competition. Here’s how: Identify Opportunities.
What is SEO and its benefits?
SEO means search engine optimization, which is the process of improving your site to increase organic visibility for specific search queries. The goal of SEO is to improve the quality and quantity of traffic to your website through on-site changes.
What is SEO in simple words? Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely the brand will capture business.
What is SEO and its uses?
SEO stands for Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so that its pages are easily found, more relevant and popular towards queries of user searches, and as a consequence, search engines rank them better.
Is SEO good for beginners?
SEO is not easy. But it’s not rocket science either. There are things you can implement right away and there are concepts that will take much more time and effort. So yes, you can do SEO on your own.
What is SEO and examples?
Search engine optimization (SEO) is the practice of getting targeted traffic to a website from organic search engine rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.