Best Overall All-in-One SEO Tool
Ahrefs
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If you want your site to rank higher on Google, consider adding Ahrefs to your collection of technical tools. Ahrefs is an all-in-one SEO tool to help you find the keywords your customers are looking for and assess the scope and difficulty of the keywords. With Ahrefs, you can also track keyword rankings on search engine results pages (SERPs), track backlinks to a site (sites that link to your site), and check your site to optimize it for search.
Simply put, Ahrefs is one of the most powerful SEO tools on the market. Ahrefs ’extensive feature set requires a little learning to master, but its uncluttered dashboard makes navigating Ahrefs easier than other advanced SEO tools on the market.
To understand how Ahrefs works, you can sign up for the free Ahrefs Webmaster Tools (AWT) account. AWT offers limited access to search traffic and keywords, backlink data and health SEO, but pales in comparison to what the entire Ahrefs plan offers.
Ahrefs offers four plans, ranging from $ 83 to $ 833 a month if paid annually. If you prefer to stick to a monthly plan, your monthly payment will range from $ 99 to $ 999.
The Ahrefs Lite plan is often sufficient for small businesses. To take full advantage of Ahref’s power, you’ll need to choose a standard or advanced plan that has multiple features, including Website Explorer, Content Explorer, domain comparison, and the ability to track from six months to two years of backlinks and rankings. data.
Ahrefs offers several online resources to help you master the platform and SEO. The online help center contains dozens of articles and troubleshooting guides, and the Ahrefs Academy offers a variety of video tutorials.
Customer support is provided via email and online chat, and for the most part, you can expect a timely response to your questions. Phone support is not available.
Forbes Advisor believes that Ahrefs is the best general SEO tool on the market. With four plans to choose from, Ahrefs is suitable for all types of users, from beginners to advanced technical users.
Best Value
KWFinder
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Price
KWFinder does not have an extensive collection of features that you will find in power tools such as Ahrefs or Semrush. Nevertheless, KWFinder’s set of essential SEO is an ideal keyword tool for those on a budget. Even better, it is easy to use, even for beginners.
KWFinder offers a handful of free tools, including an SEO browser extension, a SERP volatility checker, and a SERP simulator. You can also use the KWFinder keyword search tool for up to five free keyword searches in 24 hours.
If you want to experience the full range of KWFinder tools without committing to a paid plan, you can sign up for a free ten-day trial. KWFinder offers three plans: Mangools Basic, Mangools Premium and Mangools Agency. Save up to 40% with annual plans ranging from $ 29.90 to $ 79.90 per month.
Paid plans include keyword research and templates, competitor keywords, SERP search, and tracked keywords. The basic plan is relatively limited in terms of how much research you can do; for example, you are limited to 25 competitors’ keywords and 100 keyword searches every 24 hours. This is probably acceptable for light users, but a Premium or Agency plan will better serve those with intense SEO needs.
KWFinder hosts some useful user guides on its website, but its online support resources are generally limited. Customer support is available via email or live chat; telephone support is not available.
KWFinder is a reliable SEO tool for anyone on a budget, especially for beginners and those whose SEO needs are relatively basic.
Best for User-Friendliness
WooRank
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WooRank joins the list of the best Forbes Advisor SEO tools for a number of reasons, including simplicity, reliability, and useful insights it offers. The WooRank interface was designed with ease of use in mind; the consensus in user reviews is that the platform is easy to navigate.
WooRank is equipped with essential SEO tools for keyword analysis, competitor analysis, backlink management, SERP ranking tracking, site page quality assessment, and complete site audits. Local, mobile, social and global SEO tools are also available.
You can try WooRank for free for 14 days. Paid plans range from $ 53.25 to $ 133.25 per month if paid annually – with annual billing you get four months for free. Monthly prices range from $ 79.99 to $ 199.99 per month. Custom business plans are also available.
Plan Pro is a WooRank entry option and allows you to optimize a single website, track 50 keywords, compare your website to three competitors, and search 2,500 pages with the WooRank search tool. The Premium Plan allows you to optimize up to five sites, track 250 keywords, crawl up to 10,000 pages, and compare each of your sites to three competitors.
The comprehensive online help center WooRank contains useful articles that allow you to get started quickly. Customer support is available via email, and WooRank advises that the response may take a day or two, which is definitely not optimal. Live phone support is not available.
WooRank is a user-friendly SEO tool that provides useful insights, making it the perfect tool for anyone looking for a simple solution that still gives great SEO results.
Best for Power Users
Semrush
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SEO users and experts agree that Semrush is one of the most powerful and feature-rich SEO tools available today. Use Semrush to research keywords, as well as to conduct in-depth audits of your site, create and track PPC campaigns, and improve your overall search engine rankings.
You can start Semrush with a seven-day free trial. Monthly and annual plans are available; you will save up to 17% on your annual payment. Semrush offers three plans ranging from $ 99.95 to $ 449.95 per month. If you choose to cancel your subscription within seven days of signing up, you will receive a full refund.
Semrush offers many accessories, although they have quite steep prices, so they are not suitable for all users. For $ 200 per month per user, you can access Semrush .Trends, which helps you analyze the traffic on a competitor’s website and reveal their marketing tactics and strategies. ImpactHero is another popular add-on. This AI tool scans your content by customer travel stages and detects the copy that works best; ImpactHero is available for $ 200 per month.
Semrush offers so many tools and resources that even those with SEO experience should expect a learning curve; this curve is much steeper for beginners. Semrush understands that his platform requires some user training. Semrush offers a comprehensive online help center, complete online seminars, e-books, podcasts, and instructional articles. Semrush Academy offers dozens of free courses and certification exams.
Email support is available to customers, and requests are usually answered within one business day. You can also access support via online chat or phone. US support hours are Monday through Friday from 10 a.m. to 6 p.m. (ET).
If you are well versed in SEO tactics and SEO is critical to the success of your business, take a close look at Semrush. This all-in-one tool provides everything you need to optimize the sites you manage to search.
Best for Local SEO
BrightLocal
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The choice of Forbes consultant for the best local SEO tool is BrightLocal. With BrightLocal, you can find and track keywords, conduct local SEO audits, track competitors, and monitor and protect your online business reputation – which is essential to the success of a business that serves the local community. The platform integrates with Google Analytics, Facebook, Google Business Profile Insights and Twitter.
Choose from three plans: Single Business, Multi Business and SEO Pro. Save 20% when you buy annual plans ranging from $ 24.17 to $ 65.83 per month. The main differences between the plans include the level of access to the SEO tool and the number of reports you need to effectively manage multiple sites. You can manage up to three locations with a single business plan.
BrightLocal also offers a Just Reviews plan for $ 8 per month per location. With Just Reviews, you can help protect your company’s online reputation by monitoring and encouraging the creation of opinions and by displaying opinions that inspire your offer. Citation Builder is a paid BrightLocal service that helps you expand your visibility by storing information about your business in dozens of online business directories. Citation services start at $ 2 per site.
The BrightLocal control panel is relatively intuitive, although users who are new to SEO may have a modest learning curve. To get acquainted with the platform, you can book a demo of the BrightLocal platform or sign up for a 14-day free trial. BrightLocal Free Academy offers extensive training on implementing local SEO through the platform.
Support is available through live chat and an online messaging form. The live support schedule is Monday through Friday from 5 a.m. to 7 p.m. (ET). Phone support is not available.
BrightLocal is ideal for local businesses that want to optimize their online visibility in their area while projecting a positive image to prospective customers.
How To Choose The Best SEO Software
When deciding which is the best SEO software for you, you will want to consider a few factors. To get started, think about your goals and how you plan to achieve them. For example, if you want to improve your search rankings by customizing site elements such as meta descriptions, copies, and title tags, you’ll need to make sure that the SEO tool is compatible with your site’s content management system, such as WordPress or Wix. . .
Another thing to consider is whether you need constant SEO help, as many of the best SEO tools offer tools to help you improve your site in the long run with constant optimizations, site audits and reports. However, not all are created for this purpose. Some are designed to help you choose your keywords better and produce SEO-friendly content around those keywords.
Methodology
In our analysis of dozens of cutting-edge SEO software and tools, Forbes Advisor has done its best to ensure that we recommend solutions that are fair value for money, provide the features you need to succeed in SEO, and provide support. . you need. Because we knew that SEO users included everyone from beginners to technically advanced professionals, we also considered user-friendliness when evaluating.
Frequently Asked Questions (FAQs)
Which is the best SEO tool?
A Forbes consultant named Ahrefs the best general SEO tool. The best tool for you will depend on your exact needs. For example, BrightLocal is perfect for local SEO, while KWFinder is a great, affordable SEO tool.
Definitely. If your business success depends heavily on how much high-quality traffic you drive to your site, you need to master SEO. It’s almost impossible to improve your ranking on Google without the use of SEO tools for keyword research, backlink tracking, competition analysis, and website optimization audits.
Is SEO better than Google Ads?
SEO is better for gaining more visibility on Google in the long run without paying high advertising costs for Google Ads. Google Ads allows you to instantly increase the visibility of your site’s content, even if you pay for that visibility with advertising fees.
Yes, you can definitely do SEO yourself, provided you gain knowledge of the principles of effective SEO. To perform DIY SEO, you will also need access to SEO tools that can help you in your optimization efforts. The best SEO tools recommended by Forbes Advisor include Ahrefs, KWFinder, WooRank, Semrush and BrightLocal.