Search engine optimization (SEO) is one of the key skills needed by marketers and business owners. But it is increasingly challenging every day to understand the ins and outs of this art form, which is a core part of the success of any brand with an online presence.
This article takes a look at SEO courses and certifications that can increase your knowledge and enhance your career.
The Importance of SEO
Nearly 30% of global web traffic comes from search engines, and according to a statistic report, since Google introduced its search engine in 1997, it has dominated the search engine market, maintaining a market share of 92.47% as of June 2021. Google’s largest competitor, Bing, has only 7% of the market, and Yahoo has captured 2.85%.
Of course, when brands want to optimize their websites for search, it’s Google that optimizes them.
Over the years, Google has made thousands of updates to its search engine algorithm, and SEO techniques that were effective one year may be more useful the next. For website developers and marketers, keeping up with the latest changes in SEO is a necessary part of the job. Fortunately, there are several SEO courses and certifications available to help you stay informed.
A 2021 report from HubSpot revealed that about 64% of marketers and 63% of brands are actively investing time in SEO. With the difficulty and challenges of getting a website to appear on search engine results pages (SERPs), there is a lot of pressure to learn as much as possible about SEO tactics and strategies.
Jessica Zhao, CMO of Spacewhite, a provider of non-toxic, low-cost cleaning products, told CMSWire that SEO is something many small business owners don’t think of, but it can make a big difference in how quickly they grow their business. activities.
“When you’re new to the scene, you have a lot of momentum – propel this to have proper SEO that will support you from the start,” he said. “For people looking to pursue a career in SEO, a free tasting course is a perfect way to judge if you’re really interested and excited about the prospect of learning more.”
Related Article: No-Click Search Results: An SEO Debate Continues
Google Garage/Coursera
Google Garage, along with Coursera and the University of California Davis, offers a four-week course in SEO Fundamentals, beginning with an introduction to on-page SEO (11 videos), off-page SEO (four videos), SEO technical (seven). video) and finally, keyword theory and research (six videos).
Unlike many Google Garage courses, which are free, the Coursera SEO course requires membership in Coursera. The platform offers a free 7-day trial and costs $ 59 per month later.
Included with the Coursera subscription are 28 other SEO courses, including:
Greg Rose, head of experience at Intellum, a provider of customer education platform, told CMSWire that Intellum is partnering with technology industry leaders, including Google, Facebook, Amazon and Twitter, to provide certification and education initiatives for first-class clients.
Rose said each of these programs should include:
HubSpot Academy
HubSpot, which offers courses on a wide variety of topics, including marketing, sales, service and more, partners with more than 500 colleges and universities to align its curricula with industry expectations.
“HubSpot SEO Certification is a great choice for content creators, marketers and anyone looking to strengthen their SEO skills on a tight budget,” said Jon Buchan, CEO of Charm Offensive. “HubSpot Academy is a recognized name for offering certification courses in a variety of niches.”
The HubSpot SEO Certification Course is complete, includes 24 videos and provides marketers with everything they need to become an SEO expert. It is divided into specific topics, starting with an overview and introduction to the course, going through the basics, then into more specific aspects of SEO. The course takes about three hours to complete.
Each of the lessons includes several videos, and most of a resource section featuring slides from the videos, transcripts, links to the cited SEO tools and websites, and links to related articles and blogs. Once a student has viewed the videos in each lesson, there is a short quiz to see if they have retained the information and then the opportunity to work on an SEO sheet.
The exam includes 60 questions that were randomly selected from a total of 73 questions, all answered in videos and transcripts. The exam takes about an hour to complete, although students are given three hours to complete. Students must answer at least 45 questions (75%) correctly to pass and must wait 12 hours before retaking if they do not pass initially.
In the past, students are provided with a digital certificate and can view the certificate on their LinkedIn profile or on their website. HubSpot SEO certification is valid for one year.
Related Article: What You Need to Know About HubSpot SEO Certification
LinkedIn Learning
While LinkedIn Learning, first Lynda.com, is not free, it is quite affordable which should be considered by any SEO or marketing student. It offers more than 800 SEO courses, learning courses and videos on the topic of search engine optimization.
The learning platform offers a free trial period of one month. Then, a monthly subscription costs $ 39.99, or you can opt for an annual subscription at $ 26.99 per month.
LinkedIn Learning subscriptions also include LinkedIn Premium, and those who are already LinkedIn Premium subscribers receive full access to LinkedIn Learning at no extra cost.
LinkedIn Learning’s Become an SEO Expert program features 10 individual courses, including:
Each individual course includes videos and exercise files. When students have successfully completed each course, they will receive a certificate that can be posted on their LinkedIn profile.
“Certificates can be a great addition to any education program as clients who are professionals in your organization’s tools are likely to get a lot more out of them, leading to increased retention, loyalty and advocacy.” Rose said.
Yoast Academy
The Yoast SEO WordPress plugin is used by almost 10 million websites, more than any other SEO plugin for WordPress. Yoast Academy comes from the same people who brought you the plugin and offers free membership with several courses, including two SEO courses:
Yoast’s membership, which costs $ 99 per year, also includes Local SEO courses, Ecommerce SEO, SEO Copyrighting, Site Structure, Keyword Research, All Around SEO, Technical SEO and more.
Related Article: How to Use Keyword Density in a Modern SEO Strategy
Alison Courses
Alison provides more than 4,000 courses, all free of charge, and covers business, sales and marketing, health, language and construction. Alison offers several certified SEO courses, including:
Each course includes several modules with multiple topics. The Fundamentals of YouTube Marketing and Search Engine Optimization, for example, include four modules:
Once each course is completed, students have the option to purchase a digital (or printed) certificate that they can share on social media, LinkedIn, etc.
Final Thoughts
Search engine optimization is a skill that has become an art form in the last two decades. As SEO has evolved, professionals have sought out SEO courses and certifications to keep their skills up to date, as well as to provide value to current and future employers.
With free and premium courses available for all skill levels, SEO students and professionals can learn at their own pace.
How can I learn SEO fast?
Here are 6 best ways to learn SEO so you can become an SEO expert in no time:
- Get an SEO Suite. First of all, get an SEO Suite! …
- Read on. The conventional answer to learning anything is to read. …
- Get an SEO Mentor. …
- Mix it up with people who think like that. …
- Learn with SEOPressor Connect. …
- Perform your own SEO experiment.
Can I learn SEO for myself? It is possible to learn how to do SEO for yourself, you don’t have to be an SEO specialist or expert. The first thing to do is to convince yourself that SEO is not difficult. If others can do it, so can you. All it takes is the willingness to learn and time.
Are there any SEO certifications?
SEO certifications are provided by educational platforms or brands. Typically, you take a course, complete an assessment or assignment, and upon successful completion, you will receive a certification to showcase your work. Let’s face it – Google doesn’t offer SEO certification.
Does Google have SEO certification? Google also offers “SEO Fundamentals” certification in the Digital Garage. It’s free, has ~ 2.5 hours of material, covers the four main facets of SEO (on-page, off-page, keyword research, technical), and was created by the University of California, Davis.
How do I become Google SEO certified?
To become a certified user, you need to go to the Skillshop website and pass the Google Analytics Individual Qualification Exam.
Can you get a certification in SEO?
An SEO certification is awarded to individuals who successfully complete an SEO Course. Show that you have the necessary training and skills to work with search engine optimization. There are many ways to get SEO certification. You can take an online SEO course or attend a classroom-based course.
Which Google certification is best for SEO?
Google Analytics for Beginners and Advanced Google Analytics courses are designed to prepare participants to take the Google Analytics IQ (GAIQ) certification exam. This SEO certification course is best for: Intermediate SEO practitioners who have completed Google Analytics for beginners.
How long does it take to get a Google SEO certification?
SEO certifications take a long time Look at the duration of Google’s Digital Marketing certification above: there are 14 hours of material. It is not an insignificant amount of time to spend on SEO certification. There is an opportunity cost here that you can spend that time building and ranking a website.
Is a Google SEO certification worth it?
It’s not so much for the certification itself (which, as you’ll see, isn’t worth much). The real plus of a certification is that you can learn about SEO in a highly structured way. A way that makes learning faster and more effective than reading blog posts or watching casual YouTube videos.
Can you get a certification in SEO?
An SEO certification is awarded to individuals who successfully complete an SEO Course. Show that you have the necessary training and skills to work with search engine optimization. There are many ways to get SEO certification. You can take an online SEO course or attend a classroom-based course.
Is a Google SEO certification worth it?
It’s not so much for the certification itself (which, as you’ll see, isn’t worth much). The real plus of a certification is that you can learn about SEO in a highly structured way. A way that makes learning faster and more effective than reading blog posts or watching casual YouTube videos.
What is an SEO certification?
SEO Certification Course Search engine optimization (SEO) is the process of improving your website to increase its visibility on popular search engines such as Google and Bing. In this certification course, you will learn all the SEO things, including website optimization, link building, keyword research, and much more.
How much can SEO earn?
While freshmen can earn about Rs. 1.8-2.8 LPA, professionals with more than 5-8 years of SEO experience can make about Rs. 3.5-6.6 LPA. As for the salary of senior level SEO in India (for job roles requiring more than ten years of experience), the annual remuneration is even higher, which varies between Rs.
How Much Money Can an SEO Make? How Much Money Do SEOs Make? The average SEO professional earned $ 81,103 in 2018, which is above 2017. Agencies and freelancers are paid an average of $ 1,779 per client each month, up from $ 109 in a year. Freelance SEOs and agencies charge their clients an average of $ 119 per hour.
Is SEO a good career?
‘ Yes. SEO is a good career option as it is among the most sought after careers in the field of Digital Marketing. There are many organizations in the world, hiring SEO professionals to generate better content and therefore produce more business leads.
Is SEO a waste of money?
SEO is not dead. It’s not a waste of money if and when it’s done right. The grass is no longer green on the other side; it is greener where it has been watered. If you take care of your website, it will take care of you!
Is a career in SEO good?
Yes, SEO is a good career in 2022 because it gives you access to many opportunities. You can work from home, take clients, and even start and grow websites that you own. In addition, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are also the largest search engines.
Is SEO a high paying job?
The average SEO salary for now is about INR 250 which is about 4,50,000 a year. The most experienced professionals can earn INR 11,000,000 a year. Freshers can expect 2,75,000 a year.
Is SEO worth it in 2022?
Local SEO Will Prosper in Search Results: Local SEO will be effective in online marketing in 2022 and even if the pandemic disappears, studies and surveys say that people prefer to work and study at home and will probably do so even after pandemic.
How SEO will change in 2022?
By 2022, expect that your SEO ranking will be more competitive with providing high quality content that is useful to Internet users. Content that tries only to fish for its audience through an unnecessary supply link will not be as effective as it is today.
Is SEO still relevant in 2022?
SEO will continue to be an important part of digital marketing in 2022.
Can I make a lot of money with SEO?
The simple answer is that SEO can be a great way to make a decent living, and as long as you have the skills to scale an SEO practice, the sky is the limit. Today, there are many ways to make money online: from building an ecommerce website to creating a blog to promoting your products and services.
Is SEO worth it 2022?
Not only does SEO give you a high ranking in Google quality traffic, high visibility of your website, but it also provides you with multifaceted strategy that helps you to advertise, sell and even boost your brand performance. However, marketers do not understand the need to invest in SEO in 2022.
Can you become a millionaire from SEO?
From a Steady Income to a Millionaire Once you’ve made sure you can pay the rent for a while, having your own websites is the only chance to become a millionaire from your SEO knowledge.
Can SEO be a full time job?
Types of work: Full-time, Part-time, Contract. Must be fluent in English and be able to search and write a copy for website content and for on-page and off-page SEO. Keyword: 3 years (Preferred).
Is SEO worth it 2020?
Short answer: YES! SEO is more important than ever! It is still one of the most powerful digital marketing strategies that will drive long-term results.
Is SEO good career in India?
The scope of SEO in India is very broad and has a bright future. According to the Times of India, digital marketing areas like Search Engine Optimization, Social Media and Analytics will create more than 1.5 Lakh jobs with the salary of Rs 4.5-5.5 Lakh in the years to come. come over.
Are SEO jobs well paid? The majority of those working in SEO earn at least the same or much more than the median U.S. earnings. In SEO, it is possible to achieve an above average salary of up to $ 149,000, but there is only a small percentage that can get you $ 200,000 and up. It is more likely to be after 20 years of experience.
Is SEO a good career?
‘ Yes. SEO is a good career option as it is among the most sought after careers in the field of Digital Marketing. There are many organizations in the world, hiring SEO professionals to generate better content and therefore produce more business leads.
Is SEO a waste of money?
SEO is not dead. It’s not a waste of money if and when it’s done right. The grass is no longer green on the other side; it is greener where it has been watered. If you take care of your website, it will take care of you!
Is a career in SEO good?
Yes, SEO is a good career in 2022 because it gives you access to many opportunities. You can work from home, take clients, and even start and grow websites that you own. In addition, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are also the largest search engines.
Is SEO a high paying job?
The average SEO salary for now is about INR 250 which is about 4,50,000 a year. The most experienced professionals can earn INR 11,000,000 a year. Freshers can expect 2,75,000 a year.