This post is sponsored by Bright Data. Opinions expressed in this article are those of the sponsor.
You know the story, every SEO professional is learning and using the same methods to build their SEO strategy.
So how do you find the hidden gems that help propel your local brand to the top of search engine results pages (SERPs)?
How do you elevate yourself from just a professional to an SEO expert?
Where do you get actionable insights that help you claim the top SERP positions?
Expert digital marketers know that in order to win the top spot in the SERPs, they must understand how the SERPs work.
The solution: Actionable search insights can be found with the SERP API.
Being able to see what makes or breaks a top spot in a search will help you create a winning strategy.
Expert digital marketers use the SERP API, or SERP scraper, to create:
Before you take the first step towards a more robust local SEO strategy, let’s dive into what a SERP API is.
What Is A SERP API?
The SERP API is an automated tool that pulls public web datasets from the SERPs.
They focus on providing you with web data from both paid and organic search results from various keywords and queries typed into search engines.
The SERP API can help you outperform your competitors by:
1. Automatically target unique parameters, including:
2. Automatically analyze various search engine features, such as:
These two automated public datasets help you:
Screenshot from SERP API, October 2022
What Are SERP APIs Used For?
SERP APIs, especially automated ones like Bright Data’s SERP API tool, help you:
1. Uncover & Repair Bad Reviews & Press To Increase SERP Rankings
You can use the SERP API to manage your organization’s online reputation.
Worried about bad PR? Get alerts so you can get ahead of them.
Wondering if bad reviews make your product appear lower in the SERPs? Find out in seconds.
The SERP API can help you and your team with Online Reputation Management (ORM).
How? Quickly scrape all public web data from search engines and see, at a glance, what pages rank the highest – for both positive and negative reasons – when searching for branded keywords or product keywords.
Your automated SERP API tool will show you how your brand is positioned to the public, and how its position is affected by these factors.
From here, you can develop a winning strategy that counters any negative content with positive content – leveraging insights gleaned from SERP web data to optimize your brand’s reputation and reach.
For example, the SEO team can see how their reviews and ratings compare to their competitors and monitor any negative press or comments about their brand.
Using the automated SERP APIs you can quickly pinpoint the type of websites that appear first in a search and whether or not they put the brand in a favorable position.
2. Build Your Strategy With Real-Time Keyword Research & Web Data
Traditional SEO tools rely on historical data to give you insights, providing results or data from a week ago or longer.
Often, they don’t give users the option to search by city or other detailed parameters. This becomes a problem for local SEO specialists, as search engine results for keywords in Miami will appear differently than in Orlando.
It’s time to stay ahead of your competition by building your strategy from real-time web data.
How? The SERP API has the ability to scrape public web data from search engine results pages in real time from any country, city or location, making it perfect for both international SEO and local SEO.
You will be able to build local SEO strategies and ORM strategies that improve your brand ranking position across locations in real time.
Using an automated SERP scraper, you can:
3. Automatically See Search Trends & Discover Content Gaps
You can use the SERP API to find search engine trends and expose gaps in your content marketing strategy.
The web data collected from the SERP API can identify new, trending content ideas – such as blogs, articles or videos – that can help you create and manage high-quality content that generates organic traffic.
How? Automated SERP APIs can give you instant insight into what should be in your 2023 content strategy.
4. Get Instant Insights Into The Most Effective Title Tags, Meta Descriptions & Backlink Opportunities
The SERP API retrieves the title, tags and description from the SERP.
This means you can see the content you need without scouring hundreds of SERPs.
With this information, you can better optimize your pages so that they appear higher in searches than your competitors’ pages, products, or services.
How? By scraping competing results, public websites, and content, you can identify areas to improve your own title tags and meta descriptions.
You can also find untapped backlink opportunities to further enhance their pages and ensure they appear first in trending search results.
The best part? You can do this automatically.
5. Automate Your SERP Scraping Tasks With SERP APIs
The SERP API can automate the scraping process for SERPs.
If you are a local business with multiple locations or an international SEO professional using local SEO strategies for international rankings, you know this well: Many different elements can affect the results displayed on a page, including location, search history and device.
SEO agencies also have multiple clients, and it can take hours of manual scraping for each one.
As a result, it is not feasible to manually survey the SERPs and return accurate and real-time results.
How? The SERP Scraper allows you to automate and pull web data from countless sources at once, enabling your team to collect large amounts of data at a faster pace and have greater visibility into their position in search results.
Many web data providers offer SERP APIs that require little or no experience to scrape web data from results pages.
These tools are specifically designed to target all major search engines.
Similar to data collection infrastructure, some tools even come with built-in blocking technology, and more importantly, data providers will automatically update SERP APIs once search engines make changes to results pages – ensuring accurate and uninterrupted real-time web data collection. .
This is especially important given that there are constant changes being made to the SERP structure and algorithm, and new features being added to this page more frequently.
Equip Your SEO Teams With Safe SEO Automation, Today
The SERP API can give you the additional tools you need to optimize your strategy for ORM, local SEO, content optimization, real-time ranking tracking, and other SEO-related projects.
With the help of the SERP API, gathering accurate real-time SERP web data has become a much more manageable task and has given the SEO team a direct path to different audiences and SERPs around the world.
Test the Bright Data SERP API, now!
Which technique is cost effective in SERP #1?
1) Email marketing Email marketing remains robust and cost-effective, with research showing a 4100% ROI.
Does Google API cost money?
All Maps Embed API requests are available free of charge with unlimited use.
Is Google API free for business? Fees for using the Google My Business API are available to registered users at no charge. Does this help?
Is Google API free?
All use of the Google Search Console API is free of charge. However, it is subject to usage limits.
Do you have to pay for Google API key?
Stay organized with Save collections and categorize content based on your preferences. The API key is currently free. If you use Cloud Endpoints to manage your API, you may be charged with high traffic volumes.
How many Google API calls are free?
By default, it is set to 100 requests per 100 seconds per user and can be adjusted to a maximum value of 1,000. However, the number of requests to the API is limited to a maximum of 10 requests per second per user.
How much does Google charge for API calls?
| API calls per month per billing account | Cost per million API calls |
|---|---|
| 0-2M | $0.00 |
| 2M-1B | $3.00 |
| 1B | $1.50 |
How many Google API calls are free?
By default, it is set to 100 requests per 100 seconds per user and can be adjusted to a maximum value of 1,000. However, the number of requests to the API is limited to a maximum of 10 requests per second per user.
Is Google API free or paid?
Note that the Maps Embed API, Maps SDK for Android, and Maps SDK for iOS currently have no usage limits and are free of charge (use of the API or SDK is not charged against your $200 monthly credit).
How much does Google charge for API key?
The API key is currently free. If you use Cloud Endpoints to manage your API, you may be charged with high traffic volumes. See the Endpoint pricing and quota page for more information. 240 API calls per minute.
How many Google API calls are free?
By default, it is set to 100 requests per 100 seconds per user and can be adjusted to a maximum value of 1,000. However, the number of requests to the API is limited to a maximum of 10 requests per second per user.
Is Google API services free?
Some Google APIs charge a fee for use, and you must enable billing before you can start using these APIs. Enabling billing for the APIs your project uses also has other advantages: Some APIs allow free use up to a reasonable usage limit, and in some cases this free limit is increased when you enable billing.
Does Google API have a limit?
Number of requests per day per project: 50,000. Number of requests per view (profile) per day: 10,000 (cannot be increased) Number of requests per 100 seconds per project: 2,000. Number of requests per 100 seconds per user per project: 100 (can be increased in Google API Console to 1,000).
How many requests API calls can you make at a time?
In the API Console, there is a similar quota called Requests per 100 seconds per user. By default, it is set to 100 requests per 100 seconds per user and can be adjusted to a maximum value of 1,000. However, the number of requests to the API is limited to a maximum of 10 requests per second per user.
Is Google Analytics API free?
Basic Google Analytics is free and Google is trying to prevent people from abusing it and directing heavy users to its premium service.
Is Google Analytics free forever? Google Analytics works on a hybrid model which means it offers freemium services as well as paid services. The good news is that small business owners can use this service for free without paying any amount or monthly fee.
Can I use Google Analytics for free?
Google Analytics gives you tools, free of charge, to understand the customer journey and improve marketing ROI.
Is Google Analytics Free 2022?
Google Analytics, or GA, is a free analytics tool that gives you an in-depth view of the performance of your website and/or application. It integrates with Google Ads, Search Console, Google Optimize, Google Tag Manager, and other Google products. It is a powerful tool for analyzing traffic, audience and user behavior.
How do I set up free Google Analytics?
Get started with data analytics
- Create an Analytics account. Go to google.com/analytics. To create an account, click Get started today. If you already have a Google Analytics account, click Sign in to Analytics.
- Set up Analytics on your website and/or app.
Is Google Analytics free vs paid?
Google offers two versions of Google Analytics. The standard version of Google Analytics (GA) is free, and the premium version of Google Analytics 360 (GA360) is a paid version of Google Analytics with tier-based pricing. Both versions can be used for tracking across all Visiolink applications.
Does Google Analytics provide API?
Introduction. Google Analytics Reporting API v4 provides a programmatic method for accessing report data in Google Analytics (Universal Analytics properties only). With the Google Analytics Reporting API, you can: Create custom dashboards to display Google Analytics data.
Can Google Analytics track API calls?
After installing GoogleAnalyticsTracker into your project, you now have two options for tracking your API calls: use the Tracker class or use the included ASP.NET MVC Action Filter. Here is a short demo using the Tracker class: 1 Tracker tracker = new Tracker(“UA-XXXXXX-XX”, “www.example.org”); 2 trackers.
How do I find my Google Analytics API?
In the Dashboard view, click the ENABLE API AND SERVICES button, then look for Analytics API. Enable the “Analytics API” by clicking the “Enable” button at the top. Next click Credentials, then click the Create Credentials button and select the OAuth client ID option.
How do I enable Google Analytics API?
To start using the Analytics API, you must first use the setup tool, which guides you to create a project in the Google API Console, enable the API, and create credentials. To set up a new service account, do the following: Click Create credentials > Lock service account.
Is Google Analytics paid or free?
Google offers two versions of Google Analytics. The standard version of Google Analytics (GA) is free, and the premium version of Google Analytics 360 (GA360) is a paid version of Google Analytics with tier-based pricing.
How do I create a search API?
Create a Search API Index
- Go to Configuration -> Search API and click on the ‘Add index’ link.
- Enter ‘Article index’ into ‘Index name’ and select Node from the ‘Item type’ drop-down list.
- Further down the page, select ‘Database server’ from the Server drop-down list and click ‘Create index’.