Does aligning SEO goals with multiple teams and departments feel like herding cats?
To add fuel to the ever-stretching timeline, you may have uninformed stakeholders who also need to provide their input.
Marketing, SEO and content teams share many of the same goals, but how consistent are you in creating timely and consistently effective content?
It’s time to try the perfect SEO brief.
On June 22, I moderated a webinar with Ajay Rama, CEO of Alps.ai. He showed how to create a well-coordinated brief that seamlessly connects your teams, elevates your content program, and outperforms your competitors.
Here is a summary of the webinar.
To see the entire presentation, fill out the form.
Challenges With Producing High-Performing Content
As you scale, these content creations can become more challenging.
Many companies have difficulty staying on track, leading to a decline in content quality.
A content brief is a solution to address scaling challenges.
[Creating the perfect content brief] Access the webinar → → immediately
In fact, very few companies use content briefs.
Even when they do use it, it’s not comprehensive, high-level enough, or doesn’t provide the benefits an organization needs.
What An Effective Content Brief Covers & The Execution Steps
A well-structured brief can raise your overall content performance.
Three steps address all aspects of the core pillars that make a solid piece of content.
[Discover the 3 core pillars of content creation] Access the webinar → immediately
Step 1: Research User Needs
Research the keyword landscape for your topic before you start writing. You will need to understand what queries people type into search engines.
Once you know this, you can finalize keywords that you should optimize your content with.
First, create a list of keywords you’d like this page to rank for.
[See examples of each] Access the webinar → immediately
Step 2: Perform Competitive Research
The next step is to create quality content.
Competitive research can help you build quality content. You can achieve this by knowing:
Aim for at least seven pages of comprehensive research.
Step 3: Optimize Your SEO Outline
Know the elements of how you intend to communicate your content to the search engines.
[Dive deeper into each step] Access the webinar → → immediately
This is what your content brief should look like.
Structured research will allow your team to focus on creative aspects of content creation without wasting time on operational details.
[Slides] How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition
Join Us For Our Next Webinar!
Small Business Marketing: How To Safely Try New Strategies
When it comes to your small business, how do you feel about taking risks? Learn how you can play it safe while taking risks by measuring the results of trying new marketing strategies.
Featured Image: Paulo Bobita/Search Engine Journal
What is the first step to start SEO?
Defining the relevant keywords is the first step in creating search engine optimized website content. By using the keywords and building your themes around them you will create content that provides answers to Google searches.
What are the main steps of SEO? Here are the essential SEO steps you need to follow to ensure your website has what search engines are looking for.
- Step 1: Choose a great domain name. …
- Step 2: Research the right keywords. …
- Step 3: Craft your content. …
- Step 4: Optimize your code. …
- Step 5: Technical installation. …
- Step 6: Earn links. …
- Step 7: Things to check after the launch.
Does Google offer a SEO course?
Google also offers the ‘SEO Fundamentals’ certification in the Digital Garage. It’s free, has ~2.5 hours of material, covers the four main aspects of SEO (on-page, off-page, keyword research, technical), and was created by the University of California, Davis .
How do I get Google SEO certified? To become a certified user, you need to go to the Skillshop website and pass the Google Analytics Individual Qualification exam.
Is a Google SEO certification worth it?
It’s not so much for the certification itself (which, as you’re about to see, isn’t worth that much). The real benefit of a certification is that you can learn about SEO in a highly structured way. A way that makes learning faster and more effective than reading blog posts or watching random YouTube videos.
Is learning SEO worth it?
The short answer is that SEO is very effective – not only for generating traffic but also leads and sales. Do not worry. The long answer involves research and data, not just empty statements. Most SEOs get too caught up in search-specific metrics like SERPs (search engine results page), rankings, and organic traffic.
Which Google certification is best for SEO?
Google Analytics Beginner and Advanced Google Analytics courses are intended to prepare participants to take the exam for Google Analytics IQ (GAIQ) certification. This SEO certification course is best for: Intermediate SEO practitioners who have completed Google Analytics for Beginners.
Is SEO a good career?
‘Yes. SEO is a good career option as it is among the most popular careers in the Digital Marketing field. There are numerous organizations around the world, employing SEO professionals to generate better content and thus generate more business leads.
Is Google SEO difficult to learn?
Learning SEO is difficult because there is a lot of information to read about search engines and how the optimization process works, and this can be overwhelming at first.
Which Google certification is best for SEO?
Google Analytics Beginner and Advanced Google Analytics courses are intended to prepare participants to take the exam for Google Analytics IQ (GAIQ) certification. This SEO certification course is best for: Intermediate SEO practitioners who have completed Google Analytics for Beginners.
Which Google certification is best for job?
The Google Project Management Professional Certification is the best certification to pursue if you want to start a project management career.
What are 3 pillars of SEO?
Instead, SEO is supported by three different pillars: discoverability, relevance, and authority. Make sure your website keeps these three SEO concepts in mind for the future, and you’ll have a content marketing strategy that will increase your placement on search engine results pages (SERPs).
What are the main pillars of SEO? The four pillars of SEO include technical SEO, content, on-site optimization, and off-site SEO.
What is the #1 ranking factor on Google?
The #1 factor, Consistent Publication of Content Content, remained stable at 26% in 2022, which is notable given the larger share of the pie that User Experience now consumes.
What are Google’s top 3 ranking factors? In no particular order, the main factors for ranking on Google are: High quality content. Mobile-first. Page Experience.
What is Google ranking based on?
To rank websites, Google uses web crawlers that scan and index pages. Each page is ranked according to Google’s opinion of its authority and usefulness to the end user. Then, using an algorithm with over 210 known factors, Google orders them on the search result page.
What is SEO ranking based on?
SEO rankings refer to a website’s position on the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the relevance of content to the search term, or the quality of backlinks pointing to the page.