SEO News

Every business owner wants to rank on the first page, rank one on Google. SEO can be a hugely valuable investment that can single-handedly transform your business’s ability to reach more customers more easily and affordably than your competitors. Using a combination of SEO and social media, I’ve helped businesses grow from $300k a year […]

Recognized leader in digital transformation, partner at Highbridge, founder of Martech Zone, public speaker, author, podcaster & advisor. Reviewing and using improved analytics tagging on your company’s site can begin to increase overall business results. Let’s say your data shows excellent conversion rates from search engine traffic that are much higher than ads or social

I’ll give you some insight into the answer to the titular question: Is SEO certification worth it? It is the favorite answer of all SEO professionals. That’s right: it depends! (If not, this would be a much shorter article.) SEO certifications can be valuable if you’re new to the industry or if you’re expanding your

Consumer needs and behaviors can change dramatically based on the current economic climate. However, one thing is always consistent: they always turn to SEO to help them survive and thrive. In fact, savvy companies can seize this opportunity by recognizing this shift (turn) and adapting their content strategies to fit the need. SEO insights are a

Off-page SEO is one of the most difficult parts of digital marketing. It can feel like there are more ways to get it wrong than to get it right. Somewhere in between the “do this, not that” advice are useful approaches to promoting websites that don’t give you a reason to look over your shoulder.

SEO tactics involve a multifaceted and complex discipline designed to optimize your website so that it ranks higher in search engine results. Following the five basic SEO tactics below will improve your website’s visibility to search engines and reach a larger audience. First and foremost, making sure your website is as user-friendly as possible is

The most common complaint I get from audit clients and bloggers is the inability to “know what SEO advice to follow.” Unlike search engines that can rank, re-rank, or penalize information or practices that are unethical or unscrupulous, the same cannot be accomplished by the average blogger weeding through multiple courses, gurus, or podcasts. Unfortunately,

Brands and SEO professionals must take responsibility for the performance of the websites they run and manage. Speaking at SMX Advanced, Bruce Clay, founder and president of digital marketing optimization firm Bruce Clay Inc., will help you achieve next-level website performance by applying these six SEO truths. 1. SEO needs to be a strategic initiative

In the past few episodes, we’ve discussed the SEO and organic tracking of the switch from Universal Analytics to Google Analytics 4, but how GA 4 helps with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc. ? Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ

SEO.co releases an extensive SEO guide to understand the most significant ranking factors in Google’s search engine algorithm. , /PRNewswire-PRWeb/ — SEO Company, SEO.co is pleased to announce the release of the company’s latest guide, which outlines the top 200 Google ranking factors for SEO in 2022. The company’s newly released guide outlines 200 of