17 SEO Best Practices For Better Ranking

17 SEO Best Practices For Better Ranking

There are many SEO best practices, including those provided by Google.

Here are 17 tips that can help you develop a better search presence.

What Do Best Practices For SEO Even Mean?

What Do Best Practices For SEO Even Mean?

SEO best practices are generally considered to be in line with Google’s evolving guidelines and are not explicitly listed as manipulative by Google.

But best practices are about more than what Google considers manipulative and what is not.

For example, Google’s guidelines do not say how to choose hosting, how to optimize a WordPress site, or whether a website builder makes the most sense in a particular situation.

Here are the types of best practices that this guide will cover.

1. Choose The Best Platform For Your Situation

1. Choose The Best Platform For Your Situation

A good place to start is when the code gets uploaded to the network.

Understanding the technology behind your web presence is important to make the best choice for SEO.

Correct this part and your site will be well placed to sprint to first place.

Why Choose Self-Hosted

Today’s selections include a CMS (content management system) hosted on the publisher’s server and site development platforms where the technology is hosted and managed by a vendor.

Many people choose self-hosted open source solutions (such as WordPress) because of their extensive support and development network that gives you complete freedom to create custom sites that users can optimize without restrictions other than their own skill level.

The disadvantage of self-hosted solutions is the need for technical skills to optimize templates, deal with constant updates, and acquire the necessary knowledge to create a strong security posture against hacking.

Why SaaS Platforms Make Sense

Many businesses prefer to focus on running their business rather than maintaining their website technology.

The attorney skill is all about litigating, not learning how to move to the system font stack on your own hosted CMS.

For companies that prefer a high-performance website without having to deal with technology, the SaaS (Software as a Service) website building platform is increasingly considered the best choice for many small and medium-sized businesses.

Examples of Software as a Service (SaaS) platforms:

So it’s best practice to find out what your business needs to trade online and then see which technology works best – a self-hosted CMS or SaaS site builder.

2. WordPress SEO

2. WordPress SEO

There are many CMS to choose from.

WordPress is arguably the most popular open source freeware system with a huge global community of developers supporting it, including SEO.

Anyone with moderate knowledge of using WordPress can build an entire site and pay almost nothing.

This includes free templates and free SEO plugins, as well as any other plugins to extend the functionality, such as the WooCommerce plugin for creating e-commerce stores on a budget of $ 0.

Web development and SEO expert Adam J. Humphreys of the digital agency Making 8 Inc. shared his thoughts on WordPress SEO best practices.

“With WordPress, something as simple as the default theme will achieve your site speed goals without much effort.

Add a good host with Content Delivery Network (CDN), a compression plug like WP Rocket & amp; ShortPixel, and the result is an incredibly fast website. We are talking about a loading time of 0.5 seconds, and in some paid solutions this will not happen.

My favorite SEO plugin is RankMath Pro as it allows me to generate a schematic, generate local SEO page content, create video sitemaps, and do things that other plugins just don’t do.

A plugin like this allows me to make my content stand out for search engines in a way that I’ve never seen any paid solutions outside of WordPress.

A WordPress Builder like Bricks Builder is a template system that allows you to create personalized SEO optimized themes that load web pages in a fraction of a second out of the box, even before compression.

These days, I think WordPress dentists have better websites than many Fortune 500 companies, and I know this because I have done technical SEO audits for them.

WordPress might be best for SEO and security, assuming you have a simple maintenance plan and have someone click an update several times a month (yes, it’s really that simple).

The finished WordPress site is basically ready. There is no longer any need to hire a full-time developer to stay up to date with basic security updates. ”

I asked Matt Cromwell, a WordPress expert and co-founder of @GiveWP, to share some WordPress SEO best practices.

Matt made the following observations:

“People who build websites using WordPress and want to focus on Web Core Vitals often start with cache plugins and so on. This is a mistake.

The two biggest tools that will speed up your website are: (1) excellent hosting and (2) clean markup.

Tossing a lot of cache on your WordPress site can help some on really slow hosts, but it will never get you the performance you really want. So start with the basics with fast hosting.

The biggest factor that affects your tags is the combination of your theme and, most often, the page builder.

Most sites that work really well use a minimal theme that works well with WordPress’s built-in content editor (aka Gutenberg). Website builders are very often the biggest factor slowing down a website’s performance.

You have to either do a lot of custom code to minimize their impact or switch to a theme that handles Gutenberg really well.

So my biggest recommendation for small businesses that don’t want to bother too much with their website and keep it slim and functional is to invest in highly efficient hosting, keep a very minimal theme, and use a WordPress editor instead of a page builder.

Once you grow your business enough to hire talent, hire a great web developer and digital marketing specialist to make your website great and fast. ”

Andrew Wilder of NerdPress, a WordPress support company, offered a ready-made idea for WordPress SEO best practices that is related to fonts.

“We see a lot of sites using tons of web fonts – they can really slow down if not implemented well.

They are especially difficult because they have to load early in the process (for the page to render properly), and when they load, they can cause layout changes because the text that is displayed first changes the typeface.

Moving to the system font stack (which uses the default / system font of whatever device the user is running on) can make a huge difference in performance. ”

3. Website Builder Platforms For Easy SEO

3. Website Builder Platforms For Easy SEO

Understanding how to choose the best way to create an online presence is SEO best practice.

One way to create an internet presence is through a SaaS website building platform.

Not too long ago, SaaS website builders were great for creating attractive websites, but they weren’t that good at site speed and SEO.

But that’s not the case anymore.

Today, major website builders equal or surpass traditional CMS in terms of website speed and SEO.

More than 14 million websites have been built using Duda’s technology, and Wix has over 200 million users worldwide.

With a focus on SEO, the main benefit of website builders is that they care about technology, integrate directly with Google’s profile, generate valid structured data, generate on-page SEO compliant with Google’s guidelines, and stand out for site speed and performance.

A platform like Wix makes it easy for businesses to access the internet and start competing with great SEO.

A platform like Duda is easy for business owners to use. Even so, it is designed to meet the needs of digital agencies and service providers who can use Duda’s platform to quickly deploy attractive and fast-acting websites that are flexible for customization and SEO.

Duda’s platform supports core technology such as site optimization for speed, CDN (content delivery network) integration, and semantic tagging such as items in a section.

This allows agencies and developers to focus on what matters: content, promotion and SEO.

Anton Shulke, Head of Influencer Marketing Dudy, explained:

“The SEO settings Duda offers site builders are very user-friendly and really help distinguish their site from others.

In addition to providing users with the SEO settings of your website in our builder, we provide users with educational materials not only about our platform, but also about what SEO is and why it is important.

Duda has developed a technology that optimizes our users’ websites for background SEO so that our clients can focus on designing their website.

Duda takes care of complex optimization, such as optimizing code for Core Web Vitals, generating robots.txt files, sitemaps, and even submitting sites for indexing immediately after publishing.

Dudy’s platform not only focuses on providing great, ready-to-use website optimization, but also provides customers with the ability to optimize their business cards with options such as a local company schema and app integration with Uberall and Localeze, making Duda a great choice for both web designers and business owners. “

4. Fast Web Hosting

4. Fast Web Hosting

Using a fast hosting environment is SEO best practice – as is choosing the most appropriate hosting platform.

Examples of different types of hosting:

SEO best practice for hosting is to choose the fastest hosting possible, which also makes economic sense.

Optimizing for website speed depends on at least four factors:

Of the four, the first two (hosting and fast website) are under the control of the company.

And of the two, fast hosting is probably the most important – because a slow web host can slow down even a fast site.

Shared Hosting

Shared hosting is the easiest way to deploy your site (or multiple sites).

The downside to shared hosting is that the cheapest plans put thousands of sites on one server, so all sites have to share the limited resources of that one server.

This can result in slower sites, especially if any of the other sites on the server are under heavy load.

Sites that are popular and use “too much resources” may experience slow (or “limited”) traffic.

Some might say it’s a good way to get started and then scale up as your site becomes more popular.

Once your site becomes popular, traffic will be reduced, which can slow down your site’s popularity – as slow sites scare off site visitors who would otherwise become customers or frequent visitors.

Many SEO professionals can agree that a shared hosting environment is good for a hobby site, but not for a site with financial goals.

Premium Shared Hosting

Some premium shared hosting environments aren’t necessarily cheap, but are generally cheaper than renting an entire server.

The value of premium shared hosting is that it is easy to deploy websites and access more RAM and server CPU resources.

Prices can range from $ 40 to over $ 100 per month.

Managed WordPress Hosting

Managed WordPress hosting is a specialized server environment specifically tailored for WordPress sites.

These hosting environments only support WordPress sites and offer features that take the strain off your site, allowing your WordPress sites to run at the next level.

The benefits of managed WordPress hosting include faster performance, better security, and less effort to manage your WordPress technology website.

David Vogelpohl, VP of Growth at WPEngine, shared:

“Unlike general hosts who also need to try to optimize their & amp; caching for any type of site, managed WordPress hosts focus on one type of site, WordPress.

By focusing on one type of site, managed WordPress hosts can optimize their networks, cache, and infrastructure to a much greater extent than is possible in general hosting environments.

The result of this focus is often a much faster website when hosting with a managed hosting provider.

Managed hosting providers like WP Engine often provide faster speeds for your website, offering proprietary and advanced caching for your website, a global content distribution network (CDN), low site-to-server ratio on shared hosting, and a highly optimized infrastructure that is specific for the kind of sites they are hosting.

For WP Engine, we offer free & amp; global CDN via Cloudflare for all customers and includes a proprietary cache layer called EverCache which includes WordPress and WooCommerce specific optimizations that help make sites faster than ready-made caching solutions built for any type of site.

Website security is an SEO issue as your website rankings start to drop after your site is hacked.

I asked David about WordPress security on a managed WordPress hosting service.

“Managed hosting providers like WP Engine can be a powerful part of the security toolkit, offering malware and virus threat management support, helping prevent malware before it becomes a problem by detecting and amp; remove malware when present and recover from malware infections that hit your site.

Managed hosting providers often help prevent malware threats by offering web application firewalls (WAFs), enforcing strong passwords, supporting enterprise-class single sign-on, and enforcing security updates for key software used on your site (WordPress, PHP, MySQL, etc.).

For example, 37% of WordPress sites are on PHP 7.3 or earlier versions that are not supported by security updates, while 100% of WP Engine customers use WordPress and PHP patched versions.

Vendors also provide network and server threat detection and blocking capabilities that can help prevent certain attacks before they even start, stop active attacks, or notify you of malware on your site.

It’s also helpful to enhance your host’s security benefits by using solutions like WordFence or Sucuri to regularly scan your website code for malware.

If your site has already been attacked by malware, managed hosts may offer repair assistance (vulnerability fix / malware removal) depending on the nature of the malware and the vulnerability that may have led to the presence of the malware.

After removing the malware from your website, you can use daily backups often provided for free by managed platforms like WP Engine to recover your website.

Combined with a healthy security culture and practice within your own organization, choosing a managed host is an excellent basis for keeping your site secure. ”

Virtual Private Server (VPS)

VPS is the next step up that offers high performance but at much higher prices than shared servers.

The VPS value gives you more control over your server environment.

The downside is that many VPS hosting environments require more technical skills to be managed effectively. However, some VPS offerings have a managed option where the host provider will manage the server for an additional fee.

Cloud Hosting

Cloud hosting is a specialized form of hosting.

Overall, a cloud hosting environment is one where the hosted data and processes are spread over multiple servers and provide redundancy, so data loss is almost impossible.

The advantage of cloud hosting is that it is scalable and is priced according to the resources used.

A website experiencing a sudden spike in traffic can scale quickly in a cloud hosting environment at a higher cost.

One downside to cloud hosting is that managing it may require more technical skills.

Dedicated Server

Managing a dedicated server is not as difficult as it used to be, but there is still learning to be done.

Even with a relatively easy-to-use control panel like Plesk Onyx, while intuitive to use, it helps you know about PHP settings, firewall settings, NGINX, and Apache.

Overall, there are no security barriers to keep you from getting bugged on a shared server, so you need to know their way around.

5. Title Element (AKA Title Tags)

The title tag is widely considered an important ranking factor.

What is in the title element is important because it is (usually) displayed as a title link in search results.

As a result of this knowledge, SEO specialists have often used the title tag as the place to write the target keyword. It is a tradition of over 20 years of SEO.

But times have changed and Google rewrites the title link if it is not descriptive or contains a repetitive pattern.

This means that the best practices for title tags have changed.

Currently, best practice for a title element is to be descriptive, concise, and non-standard.

It’s still useful to add your keyword phrase there, but it’s important to keep it descriptive.

This means that when someone reads a title tag, they should know what the webpage is about.

If a title tag doesn’t pass this test, it’s probably not good enough.

Best practice today is to target the user’s intent for a keyword phrase in your content and then target the user’s intent in the title tag.

For example, since 2000, it has been standard practice that if you are trying to rank for the keyword “fishing flies” you must use the phrase “fishing flies” in your title tag.

This is no longer the case because this keyword phrase is unclear, so Google will first identify the user’s intent behind that keyword phrase, and then evaluate sites that match the user’s intention – not the keyword in the title tag.

The best way to write a title tag is to understand the user’s intent for the keyword phrase and try to match the intent in the title tag.

Here are the results of the search for the keyword “fishing flies”:

Screenshot of a search for [fishing flies], Google, July 2022.

Remarkably, about the title links in the above search results, none of the top four search results contain the keyword “fishing flies” alone.

A phrase or partial phrase is always in the context of the phrase that signals the user’s intent.

Search result number one doesn’t even match the exact keyword.

These search results – and almost every search result – will show that not only is the keyword in the title important, but rather that it is important to tell what the topic of the website is in a way that also signals to the user your intention.

In my opinion, this is the best practice for title tags: optimize your title tag for the subject of your intent, rather than just inserting an exact matching keyword phrase into the title element.

6. Alt Text

The alt text (also known as the alt tag or the alt image attribute) is an HTML attribute of the image’s HTML element.

The purpose of the alternative text is to describe what the image is about.

The best SEO practice when using alt text is to describe what the image is about.

Casey Markee, founder of MediaWyse, offers a useful way to think about alternative text:

“Ask yourself, if someone with a visual impairment was sitting next to you, how would you describe the picture of her on the computer screen?

Alt Text exists to describe a photo to someone who can’t see it.

It doesn’t exist to be jammed with keywords, marketing jargon, or other nonsense.

Finally, add a “period” to the end of the alt text. This is an indication for screen readers that alt text has been completed. “

7. URL Structure

Many people in the search industry mistakenly believe that Google uses words in the URL structure to understand what the page is about.

But this is not necessarily the case today.

Google has a long history of minimizing the importance of using keywords in your URL. Back in 2017, Google’s John Mueller said that keywords in the URL as a ranking factor were overrated.

Keywords in URLs are overrated for Google SEO. Create urls for users. Also, you usually don’t see them on your cell phone.

– 🥔 johnmu from Switzerland (personal) 🥔 (@JohnMu) March 8, 2017

And in 2018, Mueller again minimized the importance of keywords in URLs for SEO:

I wouldn’t care about keywords or words in the url. In many cases, URLs are not visible to users anyway.

– 🥔 johnmu from Switzerland (personal) 🥔 (@JohnMu) December 6, 2018

The best practice for URLs is to keep them short but descriptive.

This will help signal to the potential website visitor what the website is about (if they can see the URL) and help them decide whether to go to the website.

When in doubt, you can’t fail by asking how this will affect a potential site visitor.

So if you have two main words related to the subject in your url structure, you’ll be fine.

If you go back to the example of “fishing flies” search results, you will see that the number one result does not contain the keywords in the URL.

However, at number one position, Google continues to rank it as the most suitable for this keyword phrase.

8. Best Way To Use Headings For SEO

Headlines are like title tags as their role is to describe what the website is about and what the section of the website is about.

John Mueller explained the best way to use headers:

“… We’re using these headings, it’s good that we have this big piece of text or we have this big picture and there’s a heading above, so maybe this heading is about that piece of text or this picture.

So it’s not like there are five keywords in these headers, so this page will rank for those keywords, but more, here’s more information about this piece of text or about this image on this page. ”

The best practice when using headings is to describe what the page is about or what the page section is about.

Casey Markee had this to say about optimizing the header elements:

“The headings on the page provide a roadmap for users and crawlers to navigate through a piece of content.

Headlines have been terribly abused over the years, to the point of being algorithmically directed by Google to rewrite them.

Concentrate on writing clear, concise headlines that don’t contain a lot of keywords, use uppercase letters in your title or sentence, and follow clear Web Content Accessibility Guidelines (WCAG).

Always use headers sequentially (never jump from H2 to H4 just because), don’t fill every heading with the main keyword, and never use CAPITAL LETTERS in headings as some screen readers may mistake them for acronyms.

9. Google Discover

Cindy Krum, Founder & amp; The CEO of MobileMoxie – which offers mobile SEO tools – is enthusiastic about Google Discover.

She shared these Google Discover SEO tips:

“Google Discover is natively available on all Android phones and the Chrome app for iOS. With so many users, Discover can be a significant traffic engine. This is a great way to reach enthusiastic and loyal visitors to your site.

The content is displayed to users who are interested in the topic and not because of keyword queries, which can make it difficult to report it as directly related to SEO activities.

But Google needs to know what a website is about in order to show it to users who have expressed an interest in certain topics. This means that on-page SEO is important.

To get more exposure there, it’s important that your pages contain high-resolution images and pass all Google “Page Experience” ratings on mobile in Search Console.

It also helps if pages have a fast load time because the context in which Google Discover content is displayed is mobile devices. “

A common mistake people make regarding the presented image is to use too small or non-rectangular.

To make sure that Google is showing your content on Google Discover, use an image that is at least 1200 pixels wide.

A rectangular image can be displayed in its entirety. The square image will only display as a smaller thumbnail, which will not stand out as much.

When talking about standing out, use featured images that are colorful.

Brightly colored images get attention on Google Discover and can encourage clicking.

In addition, use the meta robots of the maximum image preview set to large:

10. AI For Content

Marketers often think of AI as a way to create large amounts of content faster.

(And often not very good content.)

SEO best practice with AI is not to generate content, but to use AI to automate the entire content creation process.

Jeff Coyle, director of strategy for AI content automation MarketMuse, explained SEO best practices for AI content:

“Assess the entire content creation and management lifecycle of your business to identify process steps that are manual and ineffective.

AI can improve every stage of content creation:

Finally, automation can be used in the promotion and optimization phases of the content lifecycle.

There is room for improvement at each of these critical stages as you refine your business content machine.

AI solutions for content can streamline decision-making and research, making them faster and more effective. “

Jeff ended up sharing best practice to get the most out of the automation:

“Make sure every speed improvement and automation has control and balance in terms of quality and performance, so you can achieve breakthroughs in quantity, quality, and content engagement / performance with AI while increasing trust in technology across your organization.”

11. SEO For Images

Images should be perfectly color, but also light, less than 100kb (preferably less than 50kb).

I know it sounds unrealistic, but the truth is, image editing software like Photoshop can help you create the smallest image possible that still looks great.

The images in the body of an article are great for breaking down content and helping readers reach the end of the article.

But make sure the image corresponds to the content as doing so will help convey the topic or message of the content.

12. SEO For Product Pages

Cindy Krum is also an expert in optimizing product pages for SEO and mobile conversion.

She had a lot to say about best practices for optimizing product pages.

“Mobile product pages are a significant SEO opportunity, but it may be different from what most SEOs are used to.

We’re seeing an increasing pressure from Google on Merchant Center listings, so when you’re optimizing your product pages for SEO, it’s important to know if they’re ranking for your mobile shopping query.

If there is a Free Product Listing Module ranking for your keyword, it can be difficult to outbid it; it would be a bit like punching the result in the Knowledge Graph.

We find users like Merchant Center packages in search results because they act as quick price comparisons, so it seems likely Google will keep them.

In this case, especially for wide-ranging queries, the product page ranking strategy is to rank in the free listing in the Merchant Center – which is a brand new game! ”

13. Best Practices For Category Pages

There has long been a perception in the search community that category pages aren’t useful, so they add noindex and follow the robots meta tag on pages.

But that’s a big mistake – because then Google won’t index your category pages (as requested) and therefore Google won’t follow your links because the page isn’t indexed.

Therefore, it is best practice to always let search engines index your product pages.

Another best practice is to use unique snippets for each page.

These excerpts will be displayed on the category pages. Using an excerpt from the first few sentences of a website for an excerpt is a missed opportunity.

Category pages are a great way to present a general page on a topic.

14. Best Practices For Review Websites

Google wants to rate product reviews that are true, not just product summaries; See Google’s guidelines for the content of product reviews.

When writing reviews, make sure to display photos of the product and use as many as the buyer may need.

If useful, please show product photos used to illustrate the review section.

The main purpose of Google’s guidelines is to encourage product reviews that are helpful to users.

The guidelines for product reviews end here:

“When writing reviews, focus on the quality and originality of your reviews, not the length … This will provide the greatest value for buyers reading your reviews.”

SEO best practice on review sites is to provide product guidance and help buyers make better decisions.

15. Structured Data For SEO

Joost De Valk, founder of the Yoast SEO plugin, shared his best practice tip for structured data.

“When optimizing your site, make sure you have all the important information not only in human-readable text but also in structured, computer-readable data.

Whether it’s your store’s opening hours, the (selling) price of a product in an online store, or the title and author of a news article on a news site: you’ll find structured data for everything.

As Google’s structured data guidelines are constantly evolving, I highly recommend using a plugin for such work as this shifts the burden of updating this schema to the plugin developer and not you.

Of course, this means you have to trust the plugin developers to do a good job for you as well as understand the SEO impact. “

I agree with Joost that using the structured data management plugin is the best practice for SEO. Google’s structured data guidelines are constantly updated.

By using a plugin, you no longer need to spend time keeping up with changes to structured data guidelines and spend time updating structured data throughout your site.

16. Best Way To Do Internal Linking

Internal linking is a way for crawlers to keep your content indexed and help Google better understand which content is important.

Scott Hendison, CEO of Search Commander, Inc., presents some useful ideas about internal links:

“I am currently auditing a giant site that was migrated by someone where it (at least) had all 301 redirects but didn’t fix the internal link structure.

I just use the better WordPress search replace plugin to change tens of thousands of redirects and redirect chains to show the target URL. I think I would call this tactic “reclaiming your own internal link capital.”

It’s fairly simple, but I never fail in the ranking when I do it with sites which happens quite often.

There are always redirects, but no one bothers to fix the links in the content itself.

Obviously the 301 should be left in place for old tabs and external links, but finalizing the internal link structure so that there are no redirects is something I have firmly believed in for a long time and noticed improvements after that – especially when redirect chains exist.

Some SEO tools list redirects as a minor issue, but over time these kinds of problems add up, especially with chain redirects, and become more of a problem.

I strongly encourage customers to accept the amendments. They are easy to find and fix, and can make a big difference. “

Joost had this to say about internal linking:

“When optimizing your website, one of the first things to do is make sure you are improving the internal links between pages.

Very often, sites have very few internal links in their content, relying solely on large navigation menus for people to navigate.

To help both visitors and search engines, you should link related content together from within that content.

This can often have a dramatic effect on your rankings. There are tools and plugins that can help you find internal links with ease, so you don’t need to know the entire content of your site (I know that often I don’t know for sites I have written tons of content for). “

SEO consultant Chris Labbate offered more best practices for internal linking:

“When it comes to internal linking, I like to say,” Context is king. “

Here’s what I consider to be the best internal link building practice with semantic SEO in mind:

Try not to link to the beginning of the paragraph.

We all know that Google indexes internal links but also checks the surrounding text around each link.

This is especially true if the anchor text is too general, such as “click here” or “follow me”, Google is almost forced to look at the surrounding words for additional meaning.

It also means that you can use this approach for better internal linking.

Always pay close attention to the surrounding text of the internal anchor text.

If you give Google good context around your links, it can help crawlers get good information about the link, but also improve ranking by explaining what the link can do for them and any other data related to the intentions of users. “

17. Read Patents Carefully

An important best practice for SEO is to research each best practice to see if it is true.

Occasionally, patents and research papers are misunderstood and then these misconceptions become false best practice.

These kinds of false proven methods are often based on a misinterpretation of Googler’s statements or what has been published in a patent or research article.

For example, a common SEO myth is that Google uses “brand mentions” as some kind of ranking signal that is similar to a link.

This myth appeared in a patent that dealt with the use of brand-related queries as a kind of link-like citation signal.

The idea behind the patent was that if users search by website name and keywords then it could be considered as a form of quote, albeit not as a link, but implied as one.

The entire patent, from the opening paragraphs to the end of the patent, was clearly focused on search queries containing a URL or website name and keyword phrase.

Somewhere in the middle of this patent there was one paragraph using the phrase “alleged link”.

Here is a paragraph from a Google patent:

The system determines the number of independent links for the group (step 302).

A link to a resource group is an incoming link to a resource in the group, ie a link that has a resource in the group as a target.

Group links can include express links, implicit links, or both. An express link, such as a hyperlink, is a link contained in the source resource through which the user can navigate to the target resource.

An implicit link is a reference to a target resource, e.g. a citation to a target resource that is contained in the source resource but is not an explicit link to the target resource.

Thus, a resource in a group may be targeted for an implicit link without the user being able to navigate to the resource by following the implicit link.

The SEO community removed this sentence from the context of the entire patent and then used this one sentence to form the idea that an implied link occurs when the URL is written but not a link.

This idea was further extended to mention the brand name.

This kind of error is not uncommon.

Some SEO professionals still make the mistake of reviewing a patent (without trying to understand it) and then stopping at one or two paragraphs that seem to confirm their SEO idea.

That’s not how patents are read.

So, every time someone claims a patent says Google is doing something, always take a look at the patent for yourself.

The best practice to find out what Google can do (according to the patent) is to pay close attention to the opening paragraphs.

It is in the opening paragraphs that you will find the key to understanding what this patent is all about. This way, you will be better able to avoid false best practices.

Understanding SEO

The understanding of SEO can be baroque or minimal depending on the person.

The most common mistake is to focus on what Google can do.

If there is a golden rule for SEO best practices, whether it’s for keyword research or competitor evaluation, it’s as follows: Develop an SEO strategy around how your site visitor or prospect might respond.

Recommended image: HBRH / Shutterstock

SEO techniques fall into two broad categories: White Hat SEO – techniques recommended by search engines as part of a good project. Black Hat SEO – Techniques that search engines do not accept and try to minimize their effects.

What are the hot topics in SEO?

SEO trends to use in 2021

  • Core Web Vitals as Google Ranking Factor. …
  • BERT Google is looking for the intended matches. …
  • Keyword research will become more important. …
  • Google still wants original content. …
  • Voice Search. …
  • Artificial intelligence. …
  • Video Marketing. …
  • Recommended excerpts.


What is the #1 ranking factor on Google?

1. High-quality content. You must have read in several places that content is king. And when it comes to ranking factors, Google is definitely king.

What are the ranking factors? The term “Ranking Factors” describes the criteria that search engines use when evaluating websites to compile rankings for their search results.

Is it possible to rank #1 on Google?

There is no sure way of getting first place in the Google ranking. However, targeting the right keywords and audience can significantly increase your chances. Keep going by creating and promoting tons of well-optimized content, and you’re done! These top rankings may appear much earlier than you think.

How long does it take to rank 1 in Google?

Those with the Top 1 rankings are on average almost 3 years old. About 95% of newly published pages do not end up in the Top 10 within a year. And most of those who do get there do so in about 2–6 months.

How much does it cost to rank #1 on Google?

The approximate CPC is $ 2. 6,600 searches times $ 2 per click times 30% click-through rate = $ 3,960. Using Google’s tools, we can estimate that we would pay $ 3,960 a month to take the first place in the “Salon Nashville” ranking. The annual value of this first place in the Google ranking would be $ 47,520.

How many SEO ranking signals are there?

Perhaps you already know that Google uses over 200 ranking factors in its algorithm …

What are SEO signals? Ranking signals or ranking factors are the features of the website that determine the position in search engines. All ranking signals combined form the search engine algorithm. How this algorithm works is a mystery. Nobody knows exactly what factors determine the order of search results.

How many types of SEO are there?

There are about 12 different types of SEO that help websites rank better on search engine result pages.

How many types of SEO are there?

There are about 12 different types of SEO that help websites rank better on search engine result pages.