Watch out Google. There’s a new player on the search engine scene.
Sure, you’ve heard this before, but this time it’s serious.
ChatGPT (Generative Pretrained Transformer) is a great language-focused learning model.
Using artificial intelligence (AI) and massive amounts of data, you can interact with users in a conversational way, answering follow-up questions, acknowledging errors, rejecting inappropriate requests, and even challenging incorrect premises.
While this OpenAI-powered chatbot is not a direct competitor to Google, it is itself changing the way searches are done. And this will drastically alter the shape of search engine optimization.
In this article, we’ll take a look at this technology and discuss innovative ways forward-thinking search engine optimizers are already using it to perform their roles.
What Can You Do With ChatGPT?
We have only just begun to harness the potential of using machine learning and artificial intelligence in SEO and marketing.
ChatGPT is able to participate in discussions and answer questions in a very similar way to a human being.
You can write essays, fictional stories, poems, and even copywriting, which is enough to worry professional writers like me a bit.
It can be used to create content with such precision that the New York City Department of Education has already banned its use for fears of cheating.
But more than content, ChatGPT is smart enough to write meta descriptions or debug code. At the moment, using it to code is a long technical process, but it seems safe to assume that it will get much easier as the learning model grows.
It can also be used as a search assistant, providing answers to queries in clear and concise formats to prevent users from searching multiple web pages to find answers to their questions.
For example, if you’re looking for a beef wellington recipe, instead of digging through a dozen blog pages and reading a long story about how the blogger’s grandmother once made this dish for Winston Churchill, ChatGPT gives you a list of ingredients. and preparation steps.
Screenshot of ChatGPT, January 2023
As an SEO professional, this might sound a bit scary.
But embracing AI technology instead of worrying about it could be a good move.
There are many ways to use it to streamline your work and make redundant or repetitive tasks more efficient.
Let’s see how cutting-edge SEO professionals are already using ChatGPT.
Ways That SEO Pros Are Already Putting ChatGPT To Work
1. Creating Content
Creating content can be a pain, especially if you don’t have a skilled (and humble) writer like me on staff.
Can ChatGPT do this for you? Well, you can, but you should probably avoid using it to write web pages and blog posts.
In 2022, Google search advocate John Mueller said in no uncertain terms that the search engine considers content created with artificial intelligence to be spam, a violation of the company’s guidelines.
At the moment, Google’s algorithms can identify and penalize AI-generated content, even content that uses anti-detection algorithms.
You should always use human supervision when working with AI.
However, everyone can safely use ChatGPT to create content for social media posts, email pitches, landing page copy for PPC, or even ad copy. It can also be a great brainstorming tool.
I asked ChatGPT, “What is SEO?”
Screenshot of ChatGPT, January 2023
In response, I received three well-written paragraphs that provide an overview of search engine optimization.
As long as you’re careful, ChatGPT could help simplify many redundant content tasks, such as ad variations, but you should always carefully check any generated content as it may contain inaccuracies.
2. Keyword Research And Analysis
Okay, so you’re not willing to risk the penalties of getting caught using ChatGPT to create content. That doesn’t mean you can’t harness its power as part of your content strategy.
ChatGPT makes keyword research pretty easy.
All you need to do is open the chatbot and type in some of your target keywords, and ask for the related ones. ChatGPT will generate a list of related keywords based on its understanding of the search results.
To test this feature, I searched a list of keywords relevant to a banking software provider.
A short time later, the chatbot presented me with a list of keywords and phrases that might have taken me much longer to find through traditional keyword research.
Screenshot of ChatGPT, January 2023
You can also use it to determine the competition for various keywords.
For a high-level example, I asked you to determine whether it would be easier to classify “basketball” or “wire netting.” We already know the answer, but it was nice to see the chatbot reinforce it.
Screenshot of ChatGPT, January 2023
3. Content Strategy Development
Okay, I admit, this one blew my mind. I wouldn’t have even thought about it if I hadn’t seen this tweet from Joe Speiser:
6/ Outline your content marketing strategy
I asked Chatbot for an AI SaaS content strategy.
It’s pretty basic
But you can ask Chat to extrapolate each point until you have a detailed roadmap. pic.twitter.com/QxcvKNHJNK
— Joe Speiser ⚡️ (@jspeiser) January 2, 2023
That’s how it is. You can ask ChatGPT to outline a content marketing strategy for you.
While it doesn’t return granular plans (although you could probably request them), it does provide a high-level set of tactics for content related to a specific field.
4. Better Understanding Of Search Intent
One caveat that comes to mind about employing a chatbot-created content strategy is the concern that your closest competitors might do the same. So everyone is creating almost identical blog posts on “the benefits of AI”, “how AI SaaS can improve efficiency”, etc.
To me, this is the most interesting SEO-related potential that ChatGPT presents: its ability to drill down into the search query and look beyond the words to the search intent.
Yes, Google tries to do this, and yes, it has improved dramatically over the life of the search engine, but to quote a tweet from Keiran Flanagan, “Google takes your query and tries to answer it. ChatGPT takes your query and will often improve it.”
In a bunch of examples, ChatGPT provides additional tips that the searcher hadn’t considered.
Google takes your query and tries to answer it
ChatGPT takes your query and will often improve it.
Great example of an awesome study by @HelloSurgeAI pic.twitter.com/ZeDJGWP2VR
— Kieran Flanagan 🤘 (@searchbrat) January 3, 2023
While the beta version of this chatbot is not yet connected to the internet, it seems that ChatGPT’s learning ability will allow it to develop an exponentially greater understanding of what each search is looking for, sometimes even providing information that the searcher did not know. they were looking for
5. Generating Good SEO Titles
As an SEO professional, you don’t need to be told that by configuring your content to better answer a question, you’ll move up the rankings. ChatGPT can help you do it.
Ask any writer and they will tell you that titles are one of the hardest things to write, particularly for SEO purposes. Too often, they end up as dry stuff like “How to Build Backlinks” or some boring equivalent.
To spice things up, I asked ChatGPT for a list of titles for a backlinking page, and it responded with ten options, all of which were more interesting than my “how to” line.
6. Composing And Managing Analytics Reports
Screenshot of ChatGPT, January 2023
For many marketers, reports and spreadsheets are the bane of their professional existence. But companies want data that shows their efforts are making a difference. That’s where ChatGPT can be a real game changer.
More than that, this functionality can help you identify new ranking opportunities that you might otherwise have missed.
Let’s say you want to write regular expressions for analytics reports, but you don’t have strong programming experience. For example, you might want to filter a report using specific words to identify opportunities to expand your FAQ or how-to.
ChatGPT allows anyone with a basic understanding of how these expressions work to use the chatbot to automatically generate a list.
Similarly, if you regularly struggle with Excel or Google Sheets (and who doesn’t?), ChatGPT can take a lot of the headache out of writing formulas and analyzing data.
AI Presents A Brave New World For SEO
I’ve barely scratched the surface of how AI can help you in these processes, but if you want to learn more, Search Engine Journal’s resident IT guru Vahan Petrosyan has an excellent article that covers these topics in more depth.
ChatGPT is an extremely impressive tool. And it’s easy to get carried away with the excitement of what it offers and what it might eventually do in the future, particularly for SEO.
With just a small sample of the functionality discussed above, it could save you hundreds of hours every year.
However, it is not without its drawbacks. For one thing, as it is currently working, it is based on data from no later than 2021, which means that it cannot provide any information on current events.
It’s probably safe to assume that a later version of the chatbot will fix this issue, but we don’t yet know how long it will take for the AI to learn about new events and relate them to other topics.
Also, it is not 100% accurate and unbiased. Depending on your inputs, you may receive and therefore repeat incorrect information, while the initial dataset you trained on may not be free of dataset bias.
Finally, being someone who grew up watching the Terminator movies, there is always the concern that ChatGPT will become self-aware and enslave humanity. To be sure, I faced him directly.
He “thought” for a suspiciously long time before returning this unconvincing response:
The Final Verdict
Screenshot of ChatGPT, January 2023
ChatGPT is great, and it’s only going to get better.
It shows the potential to make search engine optimization much faster and more efficient.
We must make every effort to ensure that it is not connected to the nuclear arsenal.
What are your top 5 SEO recommendations?
Featured Image: CHUAN CHUAN/Shutterstock
What is the single best piece of SEO advice?
What are the 3 pillars of SEO? The three pillars of SEO: authority, relevance and experience.
- One of the most important skills you can have in SEO is doubt and questions… Here are some of the top observations I have about those who achieved greatness.
- Don’t try to be an expert. …
- Don’t go blind. …
- Play to your strengths. …
What is the best part of SEO?
Above ALL else: Be humble.
What are the 3 most critical SEO points that you would check to evaluate a site on page?
#1 Google Ranking Factor At WebTek, we say that the most important parts of SEO and the most important Google ranking factors are web page titles and header tags. Headlines represent the main real estate element of any website – they are your best opportunity to tell Google exactly what your website or web page is about.
- Current Top 10 Ranking Factors for Google
- A secure and accessible website. …
- Page speed (including mobile page speed)…
- Mobile friendliness. …
- Domain age, URL and authority. …
- Optimized content. …
- Technical SEO. …
- User Experience (RankBrain)…
links.
What is Google Search Console?
What is the difference between the Google Console and Google Analytics? However, despite their similarities, they are not the same. Google Search Console helps you monitor your website’s performance overall and in search engine results. Google Analytics helps you learn more about your users, including who they are, how they found you, and how they interact with your website.
How do I access Google Search Console?
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google search results. You do not need to register for Search Console to be included in Google search results, but Search Console helps you understand and improve the way Google views your site.