A Google research paper titled Generative Models are Unsupervised Predictors of Page Quality gives a negative connotation to SEO practices. It has a section called “search engine optimization (SEO) attempts” that says, “documents that attempt SEO are usually flagged as very low quality.”
This paper was first pointed out by Roger Montti who asked if this research paper was what the useful content update was all about. I think Roger is right, this document seems, at least in part, to describe a lot of what updating useful content is all about.
The section goes on to say, “This is intuitive since these texts simply string together a series of keywords and are therefore incoherent. Furthermore, we found a moderate number of product pages and professional profiles that also attempt to perform some form of SEO. We noticed that media-oriented domains , such as image hosting domains, often contain incomprehensible embedded text, presumably for SEO.”
Pedro Dias, a former Google anti-spam fighter, now an SEO, noted this on Mastodon and said: “This is unfortunate wording by Google in their research “Generative models are unsupervised predictors of page quality” whitepaper. It is clear that SEO in general represents spam and contributes to “low quality”.
Pedro isn’t wrong, but Google’s John Mueller tried to downplay it by saying, “I think one of the challenges is that ‘good SEO’ is essentially invisible: it’s a well-structured page, it has good content, people like — that are not attributes associated with SEO on the larger web.” “I feel like it’s a losing battle to frame it as ‘not all SEO is bad,'” he added later. Keep in mind that Googlers like John Mueller and others have said that SEO is important and something that Google values, but then you have this research paper.. .
It’s sad to see this wording in Google’s research paper, but we know how much of a black eye the SEO industry has on the outside world. If you don’t know, just ask a layman about SEO and see what they say. You’d hope that someone who works at Google on search wouldn’t share such views, but Google is a big company.
In any case, it might make sense to read the research paper knowing that just because there is a patent document or research paper doesn’t mean Google is using it. But this one could very well be matched with a useful content update.
Search Console is a free tool from Google that gives you data and tips to help you understand and improve your search traffic. Learn more about how to connect Search Console and Google Ads.
Should I connect my site to Google Search Console?
No, you should not link your URL shortener domain to Google Search Console/Webmaster Tools. You are using your domain entirely as a URL shortener, which means that the main domain and all URLs derived from it are 301 redirected to other destinations.
How can I use Google Search Console to improve my SEO? How to Use Google Search Console for SEO: 20 Pro Tips
- Use Search Console for keyword research.
- Check your average position for specific queries.
- Check for website coverage issues.
- Identify crawl errors and pages that cannot be crawled.
- Optimize your websites for mobile search.
- Check your backlink profile.
How reliable is Google Search Console?
Of all the free tools that Google offers to help “webmasters” (web developers, designers, website owners, business owners, advertisers, app developers, etc.), like Google Analytics, Google Search Console is one of the valuable ones, in the context of SEO and ranking success.
Is Google a reliable search engine?
What has made Google the most popular and trusted search engine is the quality of its search results. Google uses sophisticated algorithms to show users the most accurate results.
Is Google Search Console data accurate?
Because the two services have different purposes, Google Search Console and Analytics will do things like aggregate data in different ways, so the reports will be different and look inconsistent. The data is correct, but it is simply displayed differently.
Is Google Search Console just organic?
The answer is that Google Search Console shows organic data for all data sets, except impressions, which include data from Google Ads.
Why should I link Google Search Console to Google Analytics?
Google Search Console allows you to see the presence of your site in Google’s search results. You can analyze your SEO ranking along with other Analytics data by connecting your Google Analytics account to Google Search Console.
Do you need Google Analytics for Google Search Console?
However, despite the similarities, they are not the same. Google Search Console helps you monitor the performance of your website in general and in search engine results. Google Analytics helps you learn more about your users, including who they are, how they found you, and how they interact with your website.
Why do you want to connect Google Analytics and Google Search Console to the organic traffic insights tool?
The Organic Traffic Insights tool allows you to integrate Google Analytics and Google Search Console data into a single dashboard. Linking Google Analytics with Organic Traffic Insights will help you identify your â(not specified) keywordsâ and post-click data (bounce rate, goals achieved) in Semrush.
What is the new name of Google Search Console?
What you all share is a desire to make your work available online and findable through a Google search. So, to ensure that our product includes everyone who cares about search, we’ve decided to change the name of Google Webmaster Tools to Google Search Console.
What is the name of Google Search Console? Google Search Console is a free service provided by Google that helps you monitor, maintain and troubleshoot your website’s presence in Google search results. You don’t need to sign in to Search Console to be included in Google search results, but Search Console helps you understand and improve how Google sees your site.
What was Search Console formerly known as?
Google Search Console was formerly known as Google Webmaster Tools until it assumed its current name in 2015.
What was Search Console family known as?
Google Search Console (GSC), formerly known as Webmaster Central and later as Google Webmaster tools, is a set of tools and resources to help website owners, webmasters, web marketers, and web professionals.
What is rebranded as Google Search Console?
So, to ensure that our product includes everyone who cares about search, we’ve decided to change the name of Google Webmaster Tools to Google Search Console.
What was Google Search Console formerly known as?
Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their website and optimize its organic presence.
Is Google Search Console the same as Google Analytics?
However, despite the similarities, they are not the same. Google Search Console helps you monitor the performance of your website in general and in search engine results. Google Analytics helps you learn more about your users, including who they are, how they found you, and how they interact with your website.
What is latest update in Google Search Console?
The latest update to the Search Console brings AMP Validator, mobile-friendliness and enriched results under the URL Viewer inside the Search Console. According to Google, all three tools are separate entities, but they use the same mechanism that the URL Checker uses to power the results.
How often is Google Search Console updated?
Google delivers Search Console data via its API with a two-day delay. This means that the full data for the previous week usually becomes available on Wednesday, at which time we will display it in the toolbox. Data is updated automatically. No activity on your part is required.
Did Google Search Console change?
Search Console still categorizes individual issues as error, warning, or good. What changes is that these classifications are now implied through color and icons rather than a text label.
What is the new Google algorithm update?
The spam update, like the core updates that Google rolls out, aims to improve the quality of search results by removing websites that algorithms think contain spam. Due to the update, it is possible that a few pages may have had ranking fluctuations during and after the introduction of this new algorithm update.
Is Google console a keyword research tool?
Google Search Console is a powerful tool and one of the most effective ways to conduct keyword research for you or your client’s website. Not only will Google Search Console allow you to find keywords that your site is already ranking for, but it will also provide you with new keyword opportunities.
. SEO Specialists or Marketers: As someone focused on internet marketing, Search Console will help you monitor your website traffic, optimize your rankings, and make informed decisions about the appearance of your website’s search results.
Is Google Search Console just organic?
The answer is that Google Search Console shows organic data for all data sets, except impressions, which include data from Google Ads.
Can I use Google Search Console without Google Analytics? Search Console reports the canonical URL for the redirecting landing pages, while Analytics reports the redirect URL itself. If a page does not have an Analytics tracking code, this data will not appear in Analytics, but it will appear in Search Console.
Is Google Search Console accurate?
The data is correct, but it is simply displayed differently. The following is a list of different reasons why Analytics and Search Console data may appear to have discrepancies.
Why does Google Console and Google Analytics data never match?
Because the two services have different purposes, Google Search Console and Analytics will do things like aggregate data in different ways, so the reports will be different and look inconsistent. The data is correct, but it is simply displayed differently.
What does Google Search Console tell you?
Search Console provides information about how Google crawls, indexes, and serves web pages. This can help website owners monitor and optimize Search performance. There is no need to log into the tool every day. If Google finds new issues with your site, you’ll receive a warning email from Search Console.
Is Google Search Console real time?
As complex and exciting as the data provided by GSC is, many marketing veterans have begun to notice that what they get in Google Search Console reports doesn’t always match what’s happening on the web in real time.
Is Google organic search?
A free Google search listing that appears because it’s relevant to someone’s search terms. Inorganic search results are paid ads. Ads above the organic results contain the âAd box. The ads on the right side of the organic results have an “Ads†box above them.
What is an example of an organic search?
What is organic search? Organic search results are unpaid results that appear on a search engine results page after a query. In the example below, when I typed “sportswear” into Google, all of the unpaid results are part of that organic search.
What means organic search?
What does organic search mean? Organic search is the term for search engine results that are naturally generated and are not influenced by commercial relationships between the organization and the search service provider, ISP, or other party that hosts the search results.
Is SEO the same as organic search?
The main difference between organic and local search is that local SEO has a geographic component and is part of Google Maps. If a user searches for an industry, topic, product, or service location, the search engine knows that the search has local intent.
Is Google Search Console organic only?
Google Search Console only shows organic traffic. Includes all types of datasets except occurrences. You can track this traffic by creating an account on Search Console and linking it to your Google Ads account. After this step, access the organic report for your text ads next to your performance statistics.
Is Google Search Console different than Google Analytics?
However, despite the similarities, they are not the same. Google Search Console helps you monitor the performance of your website in general and in search engine results. Google Analytics helps you learn more about your users, including who they are, how they found you, and how they interact with your website.
How do I know if Google Analytics is organic search?
You can find organic traffic in Google Analytics in the Acquisition section. Click All Traffic, then Channels. By reaching this section, you will find various sources of traffic, including organic traffic. It will show you the number of sessions, plus the percentage of your traffic to each source.