In-house SEO: Key insights to inform your 2023 strategy

The future looks bright for in-house SEO professionals, despite emerging from a long period of uncertainty with frequent algorithm changes and layoffs.

Recent trends show that businesses are increasingly looking to integrate SEO into their broader marketing efforts, and in-house SEO professionals command competitive salaries.

But that doesn’t mean the industry is without its struggles—in-house SEO professionals have always faced a unique set of challenges in the field.

And if you are trying to establish your strategy for the next year, you need to know what they are and how they can impact your efforts.

Luckily, our State of SEO report has all the in-house SEO information you need to get ahead.

Inside, you’ll find plenty of first-party data to inform your SEO strategy and increase your department’s performance in 2023.

We’ve gathered information from SEO professionals like you on topics like:

Download our dedicated in-house SEO report and learn how to set your team up for success next year.

Top In-House Insights From State Of SEO

In-House SEO Budget Trends

More than 50% of our survey respondents said they were working with a budget of $5,000 or less. On top of that, budgets for in-house SEO teams vary considerably.

While in-house business-to-business (B2B) teams had an average budget of $2,628.54, business-to-consumer (B2C) and e-commerce teams had almost $1,000 more to work with.

How In-House Budgets Are Allocated

Regardless of budget size, the top five areas where B2B and B2C in-house SEO professionals devoted their spending were:

For more budget trends in the in-house SEO space, check out the full supplemental report.

Biggest Challenges For In-House SEO Pros

According to our survey results, 73.8% of in-house SEO professionals experienced an increase in ROI for their efforts this year. However, this does not mean that this year was without its challenges.

Many SEO professionals say they’ve struggled with things like strategy issues, alignment with other departments, and scaling their strategies — but the biggest hurdle facing in-house SEO professionals this year? A lack of resources.

In fact, 21.0% of in-house SEO practitioners noted resource constraints as a major challenge.

Ready To Take The Next Step?

If you’re an in-house SEO professional trying to get a leg up on the competition in 2023, it’s time to start planning your next move – and with our State of SEO: In-House Report, you’ll have all the data. you need your fingers.

Want to learn more about the current state of in-house SEO? Read the exclusive report to inform your strategy for next year.

What are the 3 types of SEO?

The three types of SEO are: On-page SEO – Anything on your web pages – Blogs, product copy, web copy. Off-page SEO – Everything that happens outside of your website that helps with your SEO Strategy – Backlinks. Technical SEO – Any technique done to improve Search Ranking – indexing site to help bot crawling.

What are the 4 types of SEO? Having cleared the approach to search engine optimization, we can now go through what are the different types of SEO.

  • SEO on-page (SEO on site) …
  • Off-page SEO (off-site SEO) …
  • Technical SEO. …
  • Local SEO.

What are three types of SEO?

The three types of SEO are: On-page SEO â Anything on your web pages â Blogs, product copy, web copy. Off-page SEO â Everything that happens outside of your website that helps with your SEO strategy – Backlinks. Technical SEO – Any technique done to improve the Search Ranking – the indexing of the site to help the bot crawling.

What are the 3 C’s of SEO?

Simply put, the basics of SEO can be reduced to the 3 Cs: content, code and credibility.

Is Hiring someone for SEO worth it?

Yes: For many businesses, it makes sense to use SEO as a long-term strategy to generate revenue, because that’s what SEO does. Hiring an SEO company helps your business earn more from SEO by providing access to advanced marketing technology, experienced SEO specialists, and more.

Is it worth paying for SEO services? SEO is worth it if you have the right strategy in place and work with a partner who knows how to get results. About 93% of online experiences start with a search engine, and the close rate of SEO leads is much higher than that of traditional marketing. Therefore, SEO provides an impressive return on investment (ROI).

When should I hire a SEO consultant?

SEO results may take some time to roll in – but they don’t last forever. If it has been six months and you have not seen a measurable return on your strategy, SEO experts say that this is one of the few signs that it is time to recruit new blood. If you landed here, you’re probably ready to hire an SEO marketer.

Is it worth hiring someone for SEO?

Yes, hire an agency if you’re looking for long-term success. Unless there’s something easily fixable on your site (like being completely blocked by your robots. txt file), most of SEO is building long-term success and value.

How much does it cost to hire a SEO Specialist?

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 to $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies can charge $10-$50 an hour.

Why you need an SEO consultant?

An SEO consultant helps companies improve the ranking of their websites in search engine results. The goal of an SEO consultant is to make it easier for potential customers to find you, help you stay competitive in your niche, and increase the revenue generation potential of your business.

How much does it cost to hire a SEO?

How much does SEO cost now? Hourly SEO rates are usually in the range of $50-$250 per hour.

Does search engine optimization cost money?

Technically, SEO is free. You don’t pay money for SERP placement. Google ranks content based on a number of factors including the E-A-T trio: Expertise, Authority, and Trust. They will rank highly those who are seen as valuable resources for users.

How much is SEO per month?

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 to $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies can charge $10-$50 an hour.

What is the average cost of a good SEO?

Cheap SEO$500 to $3,000 per month
Mid-range SEO$3,000 to $15,000 per month
High-end SEO$15,000-$30,000 per month
Enterprise SEO$30,000-1 Million per month

Does SEO need to be done monthly?

SEO is an ongoing process that must be continuously monitored and tweaked to be effective. Search engine algorithms are constantly changing, so you need to adjust your SEO strategies regularly to keep up. If you don’t do SEO every month, your competitors will outrank you in the search engine results pages (SERPs).

Can SEO be self taught?

It is a fact of learning that all education is self-education. Although others can facilitate learning, no one can teach you anything – they can only inspire you to teach yourself. This means that if you want to learn search engine optimization (SEO), you have to take matters into your own hands.

Is SEO hard to learn? SEO is not that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to wield them.

How much time it will take to learn SEO?

If you can learn SEO for a couple of hours every day, you can master the basics of SEO in 4-8 weeks and land your first SEO job in 3-6 months. If you can learn SEO full-time, then you can master the basics even in 1-2 weeks.

Can I learn SEO in month?

While it’s a long career journey, you can actually learn SEO in about a month – enough to make a huge impact on your website and thus your business as a whole.

Can I learn SEO myself?

It is possible to learn how to do SEO on your own, you don’t have to be a specialist or SEO expert. The first thing to do is convince yourself that SEO is not difficult. If others can do it, so can you. All it takes is the will to learn and time.

Can I learn SEO in 2 months?

Average time it takes to learn SEO Experts say it usually takes one to three months to learn the basics of SEO and a year or more to master the practice completely. The length of time it takes to learn the basics of SEO depends on many factors.