Local SEO For Beginners: Getting Started

Local SEO For Beginners: Getting Started

One of the first questions many companies have about local SEO is: do I really need it?

And I understand. You’re busy – your time, budget and energy are precious resources.

Do you really need something else to keep up?

If you want to attract in-store traffic, online or phone orders, appointment bookings, clinic visits, or other businesses from local consumers, the answer is definitely YES!

Who Benefits From Local SEO And Why?

Who Benefits From Local SEO And Why?

All types of businesses that interact and serve customers in a specific region can benefit from Local SEO.

This includes retail stores, service companies, restaurants and hotels, hospitals, banks, construction companies, and more.

Lawyers And Law Firms

One of the biggest benefits of local SEO for these customers is that Google displays the link button directly on local mobile search results.

So when a potential client pulls out their phone and searches for [(type of) attorney], they will see results targeting their specific location.

When properly done, Local SEO will move the lawyer to the top of the search results for that location, with the “call us” button being the dominant call to action.

The reason why this is such a huge benefit is because anyone who has had an accident or has any other problem will be on the phone trying to find lawyers offering free consultations.

This one way offers a way to reach consumers exactly when they need an attorney.

Doctors And Medical Practices

When someone is looking for a medical professional, they will often be looking for [a doctor near me] or [a doctor near me].

Most people don’t want to get out of the way or travel several hours to see a doctor. They want a nearby doctor who can visit them regularly.

If you reference the screenshot below using the search [doctors near me], there are several benefits to this big local package result.

Screenshot from [doctors near me] search, Google, August 2018

This local result includes the physician’s name in advance, along with an immediate “directions link” that launches the map app on the user’s phone.

When it comes to doctors, people are more convenient to call to make an appointment and are most likely looking for an easy way to find directions to a doctor’s office.


When someone has a plumbing related breakdown, does it go directly to the store?

No, they usually google [plumber near me].

Google search results provide an easy way to contact a plumber directly, read reviews, and instantly access local plumbers in the event of such an emergency.

Who Won’t Benefit From Local SEO?

While we’d like everyone to benefit from local SEO and sell these services to more clients as SEO professionals, the reality is that some companies are simply not suited to local SEO efforts.

Businesses like online-only ecommerce stores, businesses that don’t want to share their local information, and private online sellers that want to keep their information private are likely not good candidates for local SEO services.

Local Search Still Needs Organic SEO

Local Search Still Needs Organic SEO

Local search rankings appear on Google as a mapping package, but your site’s organic ranking is also an important factor. This helps Google understand your overall position, which is one of the three main categories of local ranking signals.

SEO tricks and tactics are long gone and search has evolved exponentially.

These days, signals about user experience, EAT, high-quality content, high-quality links, and much higher-quality UX reign supreme in the game.

But make no mistake: there are still locally improved SEO factors you need to improve, including:

By focusing locally, many of the standard organic SEO methods may change slightly compared to the more traditional methods used for ranking.

Local Search Can Be Voice Search, Too

Local Search Can Be Voice Search, Too

Now that people have more access to devices like smartphones, Amazon Echo, and Google Home, voice search has become the preferred way for many to find local information.

Most people find it easier to say “find a doctor near me” or “find a plumber near me” than to write.

Therefore, it is not surprising that the number of local queries based on conversational voice search has increased.

If your industry is service-oriented, try keyword variations that contain questions.

Semrush’s topic research tool, and AnswerThePublic, provide ways to find out the questions people are looking for, along with the number of searches.

This is a great way to target local keywords.

If your industry is a local brick-and-mortar service business such as a restaurant, lawyer, or attorney, try out keyword variations with a conversational tone and focus.

You may be surprised at the number of searches you can achieve by doing keyword research in this way.

Local Search Is Mobile Search

Local Search Is Mobile Search

We know that a significant amount of local searches are done on local devices and mobile friendliness is a Google ranking factor.

What do these facts and the mobile-first index mean for your local SEO strategy?

Google has done the work of optimizing the mapping package listings for mobile search engines. But it’s up to you to create a user-friendly and comfortable environment for your website – and make sure Google understands this with good technical SEO.

Roger Montti of the Search Engine Journal gives an overview of what this entails in “7 Ways The Mobile-First Index Affects SEO,” part of SEJ’s free Advanced Tech SEO guide.

Local SEO Needs A Dedicated Strategy

But that doesn’t mean it has to take much longer.

In the next chapter, you’ll find a nine-step checklist to guide your new or improved local SEO strategy.

Next, we’ll look at its various aspects, and you’ll find expert advice and tools to bring it all together.

Download the full guide for free here.

Recommended image: Paulo Bobita / Search Journal

What is a good SEO score YouTube?

What is a good SEO score? A good SEO score is between 80 and 100. Your SEO scores in this regard indicate that your website meets the highest quality standards for search engine optimization in terms of technical SEO, content, user experience, and mobile usability.

How do you get a high SEO score on YouTube?

Achieve a higher ranking with these SEO tips for YouTube

  • Choose your keywords wisely.
  • Include keywords in your video title.
  • Include keywords in your video.
  • Optimize your description.
  • Use video hashtags.
  • Select a video category.
  • Use eye-catching thumbnails.
  • Add captions and closed captions.

Can you do SEO on YouTube?

Unlike Google, which uses backlinks and other factors to rank your position, YouTube SEO involves optimizing your channel, playlists, metadata, descriptions, and videos. You can optimize your videos for search both on and off YouTube.

Does SEO really work for YouTube?

Google owns YouTube and frequently shows videos in relevant search results. While SEO video content snippets have been largely eliminated from branding platforms, they show up in YouTube results when queries are right. A well-ranked video and well-done YouTube SEO can help you increase your exposure even in standard SERPs.

Does SEO work on YouTube?

Since YouTube is its own search engine, it has its own SEO best practices. Just like you want your site to be high in the SERPs, you want your videos to be high in the YouTube SERPs. YouTube SEO is a bit different from regular SEO and it may take some getting used to.

What is SEO score in YouTube?

The vidIQ tool then provides an SEO “Score” that you can use to create content that performs (or outperforms) the results you already see on YouTube.

What does YouTube Seo mean?

What is YouTube SEO strategy? Search Engine Optimization (SEO) is an ever-changing practice of designing web content in order to rank high on search engine result pages (SERPs). Search is often the guardian of your content, so optimizing your content for search is necessary to attract traffic and increase your followers.

What is the highest salary of SEO in India?

The highest salary for SEO job in India with 5-10 years experience is 15-30 lakh per year or more.

How much can I earn from SEO? While air fresheners can earn around Rs. 1.8-2.8 LPA, Professionals with 5-8 years of SEO experience can earn around Rs. 3.5-6.6 LPA. When it comes to SEO Senior SEO Salary in India (for positions that require more than ten years of experience), the annual salary is even higher, ranging from Rs.

Is SEO good career in India?

The scope of SEO in India is very broad and has a bright future. According to the Times of India, digital marketing areas such as search engine optimization, social media and analytics will create more than 1.5 Lakh jobs with earnings in the 4.5-5.5 Lakh range in the coming years.

Is working in SEO a good career?

SEO is a great career choice if you are passionate about digital marketing and “all things online”. It is certainly a career of continuous learning and development, great potential for financial rewards, and appeals to those with a competitive passion.

How much do SEO experts make in India?

The average hourly SEO salary is around INR 250, or around 450,000 per year. More experienced professionals can earn INR 11,000,000 per year. Refreshers can expect to pay 2.75,000 per year.

Are SEO jobs well paid?

The average salary of a US-based SEO specialist is $ 60,548 per year. 2. Companies based in CA, CT, NY and NJ pay the highest annual salaries for SEO specialists (average salary of USD 72.6 thousand / year).

What is the highest salary in digital marketing in India?

Q. What’s the highest salary in digital marketing? For a management position, the highest salary in digital marketing is around INR 500,000. For the role of a manager, the average highest salary is INR 10,000,000.

Is digital marketing a good career in India?

Yes, digital marketing is obviously a well-paid job. The average salary of a digital marketer in a managerial position is between 250,000 and 500,000 INR. And the average highest starting salary at manager level is between 8,000 and 10,000 INR.

What is salary of digital marketing fresher in India?

The average salary for a beginner / newer level of digital marketing is around Rs 3.0 Lacs to 4.0 Lacs per year. This will depend on various other factors such as skills, organization and city of work.

Which marketing job pays the most in India?

A Marketing Consultant is one of the highest paying marketing jobs in India. On average, marketing consultants earn around Rs 10 lakh to Rs 30 lakh per year. In the age of digital technology, the demand for digital marketing experts has increased significantly.

Is SEO a good job?

SEO is a great career choice if you are passionate about digital marketing and “all things online”. It is certainly a career of continuous learning and development, great potential for financial rewards, and appeals to those with a competitive passion.

Is SEO an in demand job?

A study by Eli Schwartz, development advisor and strategic SEO consultant, shows that the demand for SEO specialists is growing, creating a “seller market”.

Is SEO a hard job?

SEO just isn’t as hard as people pretend to be; you can get 95% effort out of 5% work and you absolutely don’t need to hire a professional SEO to do this, nor will it be difficult to start ranking on well-chosen key terms.

Is SEO a good career in 2020?

So yeah, SEO can be an amazing career choice today, especially if you are passionate about all things online. Remember that you will have to learn and improve your skills all the time as search engines keep improving their algorithms.

Does SEO pay well?

Does SEO pay off well? People with the SEO Specialist catch-all title can earn anywhere from $ 55,000 to $ 80,000. For junior positions such as SEO Researchers, salaries range from $ 30,000 to $ 60,000 and $ 35,000 to $ 75,000 for content authors.

How SEO works step by step?

What is an SEO strategy?

  • Step 1: Create a keyword list.
  • Step 2: Analyze the first page of Google.
  • Step 3: Create something different or better.
  • Step # 4: Add a hook.
  • Step 5: On-page SEO Optimization.
  • Step # 6: Optimizing for Search Intent.
  • Step 7: Concentrate on content design.
  • Step 8: Build links to your website.

What is SEO and how does it work? Well, SEO stands for “Search Engine Optimization,” which is the process of getting traffic from free, organic, editorial, or natural search engine results. Its purpose is to improve your website’s ranking on search engine result pages. Remember, the higher your site is, the more people will see it.

What is SEO beginner?

Basically, the importance of search engine optimization (SEO) is to increase your website’s visibility in the organic search results of major search engines. In order to gain such visibility, you need to understand three basic elements: What types of content search engines want or need content search engine users and your customers.

What is an SEO example? Businesses are seeking search engine optimization or SEO to gain greater awareness and raise their business in search engine ranking. SEO is used by search engines like Google, Yahoo, MSN, Bing etc. Search engine optimization uses keywords that draw the user to the business.

What is SEO in simple words?

SEO stands for Search Engine Optimization, which is a set of practices aimed at improving the appearance and positioning of websites in organic search results.

How does SEO work in simple words?

SEO works by optimizing your website pages, doing keyword research, and getting inbound links. Basically, you can see the results of your SEO activities after the page has been indexed and indexed by the search engine.