SEO for News Publishers: Your next must-attend event

This post is sponsored by News & Editorial SEO Summit (NESS). Opinions expressed in this article are those of the sponsor.

Search engine optimization has a variety of tactics across industries, especially for news publishers.

Our SEO efforts differ from, say, ecommerce or local.

We know this is not a one-size-fits-all approach.

That’s why News & Editorial SEO Summit (NESS) is perfect for you!

On October 4 & 5, You can get access to the best minds in the SEO and publishing industry who will share their insights and expertise.

Brought to you by, one of the most engaged news SEO communities on the web, this event provides you with vital information on organic search strategies that will help increase your traffic.

Tap Into A Wealth Of News SEO Experience

NESS 2022 will feature speakers from established publications as well as some of the top experts in search today.

NESS 2022 Speakers

Get new and up-to-date SEO information, content, tips and tricks from the news industry’s greatest SEO experts:

Image Created by NESS, September 2022

NESS 2022 Panels

In addition to our 10 individual Summit events, you’ll have the opportunity to ask more specific news SEO questions in our two growth-oriented panel discussions:

After attending this event, you will be able to apply what you have learned to your website to increase your organic traffic.

Use “SEJ22” To Save 25% Your Ticket →

Make sure your on-page SEO and technical knowledge is up to date. With all the layoffs and surprise algorithm updates, skill and network upgrades are now more important than ever.

Ask Your News SEO Questions: Entirely Online & Live

All sessions will be live, and recordings will only be available to ticket holders after the event.

We’ll emulate actual live events where you get a great opportunity to mingle with experts, talk to them one-on-one, and strengthen your connection and knowledge with the network at the booth!

With one ticket, you will have full access to all talks over two days and have the opportunity to ask your questions directly to our panel of speakers at the close of the event.

What Is The News & Editorial SEO Summit?

While there are plenty of SEO communities and gatherings, there haven’t been any events dedicated to news publishers or SEO professionals working with news sites.

Visibility within the Google ecosystem is an important readership for all online publishers, and information on how to maximize it can be difficult to find.

The News and Editorial SEO Summit (NESS) is here to address the unique challenges facing the news industry regarding SEO.

This second annual live online event will provide invaluable expert insight, direction and networking opportunities with the best minds in publishing and SEO.

From Google News to Discover, from Top News to news apps, you’ll learn what it takes to grow your presence in all the organic locations where news is featured.

A Summit Made For News Publishers

Claim your spot and buy tickets to the second annual NESS Summit today!

You can actually do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and lots of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

Which platform is best for SEO?

Best Search Engine Optimization (SEO) Tools

  • Ahrefs: SEO Keyword Tool. …
  • Google Search Console: Top SEO Tool. …
  • SEMrush: Marketing SEO Tool. …
  • KWFinder: SEO Keyword Tool. …
  • Moz Pro: SEO Software. …
  • Ubersuggest: Keyword Tracking Tool.
  • Public Answer: Free SEO Tool. …
  • SpyFu: Free SEO Tool.

Is WordPress better for SEO? Our clients often ask us if WordPress is good for SEO. The answer is yes! Once known primarily as a blogging platform, WordPress has built a reputation for providing a solid SEO base as a CMS—and with good reason. It’s no coincidence that WordPress sites tend to rank well on Google.

What platform do you use for SEO?

Ahrefs: SEO Keyword Tool Ahrefs is one of the most recommended online SEO tools. It is only second only to Google in terms of being the largest website crawler. SEO experts can’t get enough of Ahrefs Site Audit feature as it is the best SEO analysis tool.

Does Google have free SEO tools?

Even with so many free SEO tools available, you can’t forget Google—arguably the most powerful SEO tool. You can use Google to perform various SEO tasks.

Can you get SEO for free?

MozBar. MozBar is a free SEO toolbar that works with the Chrome browser. It provides easy access to advanced metrics on web pages and SERPs. With a free MozBar and Moz account, you can easily access Page and Domain Authority scores from any page or site.

How do I know if my site is Google News approved?

When I check to see if a site is approved as a Google News source, I usually do a “site:” search for them on, then click on the ‘news’ tab. If their articles are listed under the news tab, they are an ‘approved’ site.

How do I create a Google News website? You can use the Publisher Center tool to share your content with Google News by submitting an RSS feed, website URL, or video. Even if you don’t set up publication in the Publisher Center, Google may find your site through our normal web crawling.

How do I verify my website with Google News?

Verify your site in the Publication settings Click Search Console. Under â General settings”, find “Website property URL”. Important: The “Verify” button only appears after you have added your site’s URL. Once you click, your domain is verified through Search Console and your content can be found in Google News .

How do I get Google News approval for my website?

One no longer needs manual approval to appear in Google News as it is purely algorithmic. All publishers that comply with news content policies are eligible to appear on Google News and other news platforms. Publishers do not need to submit their site to be eligible for display.

What is Google verification for website?

Verification is the process of proving that you are the owner of a site that you claim to own. We need to confirm ownership because once you are verified for a site, you have access to its personal Google Search data, and it can affect how Google Search crawls the site.

Where can I verify my website?

For most browsers, a “secure” website will display a green padlock icon to the left of the website URL. You can click the lock icon to verify website details (e.g., the type of encryption used).

What does Google News Approved mean?

Therefore, getting approval will allow people to find your site more often. It also means that Google trusts your site and will recommend it in search results and not just in the news category.

How do I get Google News approval for my website?

One no longer needs manual approval to appear in Google News as it is purely algorithmic. All publishers that comply with news content policies are eligible to appear on Google News and other news platforms. Publishers do not need to submit their site to be eligible for display.

Can I use a news article as a source?

Yes, in most cases. New York Times articles are primary sources only if the content is original or a first-hand account of an event. If the article describes past events or interviews, then it is a secondary source.

Can you use news articles in research? Newspapers, tabloids, and other forms of similar media are not considered academic resources. However, they are primary sources because they provide direct reports of events or experiences.

Can a news article be a source?

Yes, in most cases. Washington Post articles are primary sources only if the content is original or a first-hand account of an event. If the article describes past events or interviews, then it is a secondary source.

What kind of sources are news articles?

Any topic of media coverage of an event or phenomenon will treat newspapers as the main source. There are so many articles and types of articles in newspapers that newspapers are often considered primary or secondary.

Can an article be a secondary source?

Secondary sources can include books, journal articles, speeches, reviews, research reports, and more. In general, secondary sources are well written after the event being studied.

Is an article a primary source?

Oral histories, newspaper or journal articles, and memoirs or autobiographies are examples of primary sources that are created after the event or time in question but offer direct reports.

How do news articles cite sources?

Author’s Last Name, First Name. “Article Title: Subtitle if Any.” Name of Newspaper [city of newspaper if local newspaper with city name not on behalf of], Date of Publication, p. Page Number if given. Database Name.

Do news articles have to cite sources?

Unlike essays, sources do not require a citation of the text in the story after each attribution or to be included in a reference or list of works cited. All quotes must be linked. Include the name of the person speaking in the sentence and circle their exact words in quotation marks.

How do you cite news media?

Note Number. Author’s First and Last Name, “Article Title.” Publication Name, Publication Date. 1.

How do journalists cite sources?

The APA style uses the author-date citation method in the text. This means that the author’s last name and year of publication for the source must appear in the text, for example, (Shakespeare, 1603), and the full reference must appear in the reference list at the end of the paper.

What is SEO in journalism?

What is SEO and what does SEO mean for journalists? SEO is a set of optimization strategies for a website, with the aim of improving its position among search engine organic results. The focus is usually on Google, which dominates the search engine market share worldwide.

What is SEO and how does it work? Search engine optimization (SEO) is the art and science of making pages rank higher on search engines like Google. Since search is one of the main ways people find content online, ranking higher in search engines can lead to increased traffic to a website.

What is SEO in simple words?

Search engine optimization is the science of improving a website to increase its visibility when people search for a product or service. The more visibility a website has in search engines, the more likely the brand is to capture business.

What is SEO in easy language?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines.

What is SEO and how it works?

Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve the position of your website in search results pages. Remember, the higher the website is listed, the more people will see it.

What does SEO stand for in journalism?

What is search engine optimized (SEO) content for journalists? SEO – or search engine optimization – is defined by the experts at Moz as ‘the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What does SEO stand for in media?

SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so that its pages can be easily found, more relevant and popular to users’ search queries, and as a result, better search engine rankings.

What is SEO in article writing?

What is SEO Writing? SEO writing is the process of writing content with the aim of ranking on the first page of search engines like Google. This is achieved by researching relevant keywords and creating optimized content that addresses user intent.