Wondering where you should focus your SEO efforts in 2023?
Our second annual first-party data report has all the information you need to drive your strategy forward.
Learn about the most important events in the SEO industry this year, as well as how SEO professionals are responding to changing technology and consumer dynamics.
More than 3,600 SEO professionals responded about their experiences over the past year and what they expect for the future.
In our annual State of SEO report, we answer your most pressing questions with actionable data straight from our audience.
Download the report to read our full findings on:
New SEO Professionals Entering The Industry
More than a quarter of survey participants had two years or less of experience in the SEO industry. The responses also indicate that the demand for SEO professionals is high.
In regions like the United States, Canada, and Australia, SEO professionals in the first four years of their career have the opportunity to access high salary brackets.
About 31% of those with less than two years of experience and 34% of those with two to four years of experience reported earning between $75,000 and $90,000.
Download the full State of SEO report and dig deeper into the latest SEO salary data.
There was a drop in average salaries compared to last year, probably due to the number of newcomers and the growth of listing in regions where the currency is very different from the US dollar.
While many are predicting further industry growth, many have cited talent acquisition as a key concern over the next year.
Nor can we ignore the looming shadows of a recession and US Federal Reserve policies aimed at cooling the US labor market. Next year could be tough for SEO professionals and new job seekers.
Technical SEO Was The Highest Priority This Year
The main activities that participants spent their time doing this year were:
This is likely due to Google updates prioritizing website speed, security, and stability.
The Page Experience Update hit desktop in February 2022. Page Experience has been a priority for many SEO professionals since Core Web Vitals in 2020, and the implementation was finalized this year.
Companies could also refocus on the technical basics after the huge growth of digital channels over the past two years.
This could also explain the emphasis on strategy and research. Marketers had to experiment and act fast to keep up. This year, SEO professionals seemed to take a more reflective and technical approach.
Download the full State of SEO report and dive deeper into the latest industry trends.
Proving ROI & Tracking Results Continue To Prove Challenging
SEO takes a lot of time. There are also so many metrics to measure that it can be difficult to ensure that campaign goals and performance tracking match up.
When you dig into the data in the report, you’ll see that the services SEO professionals have been asked to provide are somewhat different from the metrics they use to track performance.
Additionally, a surprising number of participants, 29%, were ambivalent — neither satisfied nor dissatisfied — with their SEO results over the past year.
The past two years have been difficult, to put it mildly.
It makes sense that companies and SEO professionals have a hard time reviewing their results; many industries have changed a lot in a short time.
Especially with the changes looming on the horizon, setting up SEO campaigns to be successful is essential by choosing the metrics you track carefully.
AI & Machine Learning Expected To Make Big Impacts Next Year
2022 has been a big year, bringing both expected and unexpected changes.
SEO and SEM professionals are grappling with platform updates that will change the way they collect and report data as well as the way they manage campaigns.
Many SEO professionals expect AI and machine learning to cause big changes and present big challenges in the next year.
Performance Max, GA4 and the phasing out of third-party cookies are some of the changes to pay attention to.
Ad platforms and search engines are turning to AI and machine learning to improve their services and features.
Performance Max is a fantastic example of the direction many SEO professionals are seeing.
Ad campaign managers will lose many of the customization options they’re used to in favor of letting the algorithms make adjustments based on performance data.
And, of course, there are the ever-improving Google algorithms. As new patents and updates are added to Google and other search engines, SEO professionals will need to be quick to react and follow suit.
Ready to learn more about salaries, budgets, and SEO performance?
In our full report, you’ll see insights alongside the data, along with expert commentary from our team.
Download the main State of SEO report and reference it as you strategize for the next year.
Who is most googled person right now?
The 100 most searched people on Google in 2022
- The most searched person on Google today: Queen Elizabeth (the Queen died in September 2022)
- Google’s Most Searched Person of 2022: Will Smith (Will Smith holds the record for Google’s most searched person of 2022 after slapping another actor onstage at the Oscars in March 2022).
Who is the most Googled person in the world in 2022? In April 2022, American actress Amber Heard was the celebrity with the highest average monthly searches, with 55.6 million searches on Google. The celebrity with the second highest average monthly search volume was actor Johnny Depp, with 45.5 million average monthly searches.
Who is the most googled person August 2022?
According to the report, Alec Baldwin happens to be the most searched person on Google in 2022. Apart from his celebrity status, the actor has also been in the news throughout 2022 for a filming incident that occurred on the sets of his movie, Rust. Kyle Rittenhouse, 17, comes second on the list.
How many users does TikTok?
TikTok Statistics – Updated October 2022. TikTok is available in over 150 countries, has over 1 billion users and has been downloaded over 200 million times in the US alone. If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now.
Which country uses TikTok the most in 2022? In April 2022, the United States was by far the country with the largest audience for TikTok, with an estimated 136.5 million users engaging with the popular social video platform. Indonesia followed, with around 99 million TikTok users.
How many users does TikTok 2022 have?
TikTok will have 750 million monthly users worldwide in 2022, according to Insider Intelligence forecasts. It is now the third largest of the Big Five global social networks (Facebook, Instagram, TikTok, Snapchat and Twitter).
How many users are on TikTok right now?
TikTok has 1 billion monthly active users (MAUs). Of the 4.8 billion internet users worldwide, 20.83% use TikTok.
Will TikTok be around in 2022?
TikTok became the world’s third-largest social network last year, behind Facebook and Instagram, according to Insider Intelligence. He estimates that TikTok will have 755 million monthly users worldwide in 2022, and its market share will exceed 20%.
Is TikTok the most popular social media 2022?
The latest statistics from TikTok show that in July 2022, the platform had more than one billion monthly active users worldwide (DataReportal, 2022). This makes TikTok the seventh most popular social media platform in terms of users, ahead of others that have been around for much longer like Snapchat, Pinterest and Twitter.
How many downloads does TikTok 2022 have?
With Google Play and App Store data combined, there have been a total of 6 billion TikTok downloads over the app’s lifetime. The United States is the country with the most TikTok users and accounts for 89 million downloads.
Is TikTok the most used app 2022?
TikTok also remained the most popular app in the United States, increasing its total number of downloads for the year by two million.
What is the most downloaded app in 2022?
#1) TikTok It tops the list of most popular apps. To date, it has been downloaded over 2 billion times worldwide.
How many total downloads does TikTok have?
TikTok has over a billion downloads on the Google Play Store alone.
What is the most googled city in the world?
Miami, Florida is arguably the most popular travel city in the world, ranking first for Google searches related to flights, hotels and vacations in no less than eight countries around the world, including Argentina, Peru, Guatemala and Ecuador.
What is the number 1 destination in the world?
What’s the most searched thing on Google 2022?
The most popular keyword winner is Facebook, with over 1,102,800,000 searches per month. This is closely followed by YouTube, Amazon and Weather, or “weather” for short.
How many searches does Google get in 2022 per day?
We know that many searches are done on Google every day. But how much is that exactly? The latest data shows that Google processes more than 99,000 searches every second (Internet Live Stats, 2022). That’s over 8.5 billion searches per day (Internet Live Stats, 2022).
Which country searched most on Google 2022?
With 94.19%, India is the top country in terms of Google usage. Google search statistics put India at the top of the list of countries where majority of people use this search engine. Google search traffic in India is not only high, but it is skyrocketing.
Why does SEO matter in 2022?
Investing in search engine optimization (SEO) for your brand in 2022 is more than a necessity, it’s a priority. SEO increases your chances of positioning yourself on the first page of search engine results and optimizes the visibility of your website.
Is SEO still important in 2022? Is SEO still relevant in 2022 (or 2022)? Absolutely. It’s gotten more sophisticated, its focus has changed (from keyword stuffing to user intent), and it’s harder to rank in Google’s SERPs. But it’s definitely here to stay.
Why do we need SEO in 2022?
The goal of SEO is to increase the visibility of a business in organic search results. As a result, these efforts bring more visitors to the company’s website, increasing their chances of getting more conversions, which in turn leads to more customers and more revenue.
What is the future of SEO in 2022?
By 2022, expect SEO rankings to be more competitive by providing high quality content that is useful to internet users. Content that only tries to fish out its audience by linking to unnecessary sources of supply will not be as effective as it is today.
Why does SEO matter in 2022?
Investing in search engine optimization (SEO) for your brand in 2022 is more than a necessity, it’s a priority. SEO increases your chances of positioning yourself on the first page of search engine results and optimizes the visibility of your website.
Why SEO is important for your business in 2022?
SEO is important for marketing because it helps you reach your target audience online. It’s also a great way to improve your brand awareness and build trust with customers. SEO can also be a great way to improve your website’s conversion rate.
Is SEO worth it in 2022?
Yes, SEO is worth it – in 2022, in the future, in the past and always. As long as websites and search engines exist, SEO is necessary. SEO 10 years from now will likely be very different from SEO today, but you’ll still need to make sure your website is sending search engines the right signals so you can be found.
What is the future of SEO in 2022?
By 2022, expect SEO rankings to be more competitive by providing high quality content that is useful to internet users. Content that only tries to fish out its audience by linking to unnecessary sources of supply will not be as effective as it is today.
Is it worth learning SEO in 2022?
Yes, SEO is worth it – in 2022, in the future, in the past and always. As long as websites and search engines exist, SEO is necessary. SEO 10 years from now will likely be very different from SEO today, but you’ll still need to make sure your website is sending search engines the right signals so you can be found.
How much does SEO cost in 2022?
Average SEO costs are $100 to $250 per hour for US SEO agencies. SEO costs often range from $2,500 to $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies can charge $10 to $50 per hour.