The 2023 State of Tech SEO Report is out from digital marketing agency Aira and the Women in Tech SEO community. So what does it matter in 2023? Here’s a quick summary of some of the most interesting results.
Resources matter. The biggest risk the report highlighted was a lack of organizational resources. A lack of resources means that changes don’t happen or are very slow, which means less-than-stellar SEO results. Therefore, if you work in a company where resources are lacking, prioritizing tasks will continue to be very important.
Tools and technology that matter. Google Search Console was the most popular tool for technical SEOs overall: 92% reported using it. It was also the top tool used (78%) to measure organic search rankings.
Screaming Frog SEO Spider was a popular choice for crawling and analyzing log files. Meanwhile, Semrush was the best choice for evaluating a website’s search visibility.
For non-ecommerce platforms, technical SEOs preferred to work with WordPress. Wix was considered the most troublesome to work with.
Time matters. Unfortunately, waiting months for technical SEO changes to happen is quite common: 88% of respondents waited anywhere from one month to over 24 months for technical SEO changes to be made.
Perhaps a little surprising: 22% reported waiting only a month for technical SEO changes to be implemented. Meanwhile, 20% reported waiting 12 months (which was slightly down on the previous year). And 11% of respondents reported waiting 24 months or more.
Skills that matter. What are the top three skills a technical SEO should have? According to respondents:
It was surprising to see such a high content strategy. But as Steph Greaves pointed out in the report comments:
Technical SEO = Marketing. Search Engine Land contributor Mark Jackson has argued that SEO is marketing. So it was nice to see that marketing (74%) was the top answer to this specific internal question: “In your organization, on which team is responsibility for technical SEO?
Dig deeper. There is much more to read. Here’s the full, no-holds-barred report: State of Technical SEO 2023 Report
Why we care Overall, this report is good news for our industry. It is clear that we are facing problems, especially an uncertain economic landscape. Also, there have been many layoffs. But it is encouraging that the report finds that the outlook for SEO is still relatively positive and that demand for SEO remains strong.
Danny Goodwin is the editor-in-chief of Search Engine Land & SMX. In addition to writing daily about SEO, PPC and more for Search Engine Land, Goodwin also manages Search Engine Land’s list of subject matter experts. He also helps schedule our conference series, SMX – Search Marketing Expo.
Does indexing improve performance?
Prior to joining Search Engine Land, Goodwin was executive editor of Search Engine Journal, where he led editorial initiatives for the brand. He was also editor of Search Engine Watch. He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
Does indexing affect performance?
Indexing makes columns faster to query by creating pointers to where the data is stored within a database. Imagine that you want to find a piece of information that is inside a large database. To pull this information from the database, the computer will search each row until it finds it.
When should you avoid indexing?
How much does indexing improve query performance? A well-crafted database index can improve query performance by 99% or more.
- The number of indexes on a table is the most dominant factor for insert performance. The more indexes a table has, the slower the execution. The insert statement is the only operation that cannot directly benefit from indexing because it has no where clause. Adding a new row to a table involves several steps.
- When should indexes be avoided?
- Indexes should not be used on small tables.
Does indexing improve update performance?
Indexes should not be used on columns that return a high percentage of rows of data when used as a filter condition in the WHERE clause of a query. …
What are the disadvantages of indexing?
Frequently running tables and large batch update tasks can be indexed.
Does indexing reduce performance?
In general, covering indexes not only helps SELECT query performance, but, as shown, can help UPDATE performance.
Does indexing increase speed of writes?
The downside of adding indexes to a table is that they affect write performance. Also, incorrectly created indexes can even adversely affect SELECT queries! Any table configuration where performance is reduced due to excessive, inadequate, or missing indexes is considered poor indexing.
Do indexes slow down writes?
Simply put, an index is a data structure that maps search keys on disk to corresponding data in memory. Indexes increase the speed of searches by reducing the number of records that can be found. The most effective way to improve the performance of database applications is to use indexes.
What are the advantages of indexing?
Indexes increase the amount of data that needs to be recorded and written to a database. Indexes reduce write performance.
- Inserting data into the table with additional indexes was four times slower in my simple, informal bulk tests. There are other factors that can contribute to the slower speed; however, my results provide a representative indication that adding indexes to a table has a direct effect on write performance.
- Indexing offers a wide range of benefits for businesses and organizations looking to reduce costs and improve efficiency:
- Easier and faster collaboration. …
- Time saving …
- Audit compliance. …
- Absence of physical storage space. …
How do indexes decrease write performance?
Safety and security. …
Does index improve speed of update?
going green
What are the advantages of indexing?
Indexes reduce write performance. When a column covered by an index is updated, that index must also be updated. Likewise, any deletion or insertion requires updating the relevant indexes. The disk space and write penalties of indexes are precisely why you need to be careful about creating indexes.
- If you are saying: Update xyz set balance=100 where customer_id = 123; So yes, an index on customer_id will definitely speed it up as it will find the row to update much faster.
- Indexing offers a wide range of benefits for businesses and organizations looking to reduce costs and improve efficiency:
- Easier and faster collaboration. …
- Time saving …
- Audit compliance. …
- Absence of physical storage space. …
What is index advantages and disadvantages?
Safety and security. …
What are the pros and cons of indexing in a database?
going green
What is the main purpose of an index?
The advantages of index investing include low cost, requires little financial knowledge, convenience and offers diversification. Disadvantages include lack of downside protection, no option in index composition, and cannot beat the market (by definition).
How do I make a video searchable on Google?
They have several advantages, such as better performance when searching records, sorting records, grouping records, or maintaining a single column. Some of the disadvantages include increased disk space, slower data modification, and updating records in the clustered index.
Can I make my video more searchable?
An index is a list of all the names, topics, and ideas in a written work, designed to help readers quickly find where they are discussed in the text. Usually found at the end of the text, an index not only lists the content (that’s what a table of contents is for), but analyzes it.
- Why isn’t my video showing on Google? It may take time for Google to crawl, evaluate and index your content. For popular websites with many links from other reputable websites, the process can happen in a few hours. If you have a smaller or less popular site, you may have to wait days – or even weeks – for Google to index your video content.
- So, let’s look at some tips for YouTube to promote your channel and videos in users’ search results.
- Do some keyword research first. …
- Choose keywords with good reach potential. …
- Use a good video title. …
- Add tags to video. …
- Write smart descriptions. …
Why is my video not in search?
Edit the file name. …
Why is my video not in search?
Create transcripts and subtitles for videos.
What is indexed webpages?
If you’ve recently changed your video, it may take a few days for uploaded videos to be reflected in YouTube search results. If it’s been a few days and you still can’t find your video in the search results, you can try: Searching for the exact video ID. Use search filters to refine your search.
If you’ve recently changed your video, it may take a few days for uploaded videos to be reflected in YouTube search results. If it’s been a few days and you still can’t find your video in the search results, you can try: Searching for the exact video ID. Use search filters to refine your search.
How are web pages indexed on Google?
Website indexing is the process by which a search engine adds web content to its index. This is accomplished by “crawling” web pages for keywords, metadata, and related signals that tell search engines whether and where to rank your content. Indexed websites must have a navigable, searchable and clearly understood content strategy.
How do I force Google to index my website?
What is an example of a web index? An example would be Yahoo, where hordes of people are building an index on the web, which can also be searched using a search engine.
- Most of our search index is built through the work of software known as crawlers. These automatically visit publicly accessible web pages and follow links on those pages, just as you would if you were browsing content on the web.
- Here are the main ways to help Google find your pages:
- Submit a sitemap. …
- Make sure people know about your site. …
- Provide full link navigation to your site. …
How is Google indexing done?
Submit an indexation request for your homepage. …
Does Google index all pages of website?
Sites that use URL parameters instead of URL paths or page names can be more difficult to crawl.
Why are indexed pages important?
Most of our search index is built through the work of software known as crawlers. These automatically visit publicly accessible web pages and follow links on those pages, just as you would if you were browsing content on the web.
Why is indexing important in SEO?
Indexing is not guaranteed; not all pages that Google processes will be indexed. Indexing also depends on the content of the page and its metadata. Some common indexing problems may include: The quality of the content on the page is low.
What is the role of indexing?
Getting your web pages indexed by Google (or any other major search engine) is extremely important. Pages that are not indexed by Google cannot be ranked. When your web page is not indexed, it can directly mean that Google can’t like your page or can’t crawl it easily.
Why is Google indexing important?
Proper website indexing allows search engines to see all your important pages and gives your site a big boost. It might even send you on your way to page 1.
What does it mean to have an indexed page?
The function of indexing in libraries and information retrieval systems is to indicate the whereabouts or absence of items relevant to a request. It is essentially a time-saving mechanism.
What does it mean when a page is not indexed?
Indexing is an important part of what a search engine does. Without indexing, all the pages Googlebot crawls don’t have a place to live… and the ranking systems don’t have the input they need to do their job. If Google can’t index your site, it can’t appear in search results.
What does it mean to index a page?
A page is indexed by Google if it has been visited by the Google crawler (“Googlebot”), analyzed for content and meaning, and stored in the Google index. Indexed pages can be shown in Google Search results (if they follow Google’s webmaster guidelines).
What does it mean to not be indexed?
The status Discovered – not currently indexed means that Google knows about these URLs, but has not yet crawled them (and thus has not yet indexed them). If you have a small website (less than 10,000 pages) with good quality content, this URL status will be automatically resolved after Google has crawled the URLs.
What are non indexed pages?
A page is indexed by Google if it has been visited by the Google crawler (“Googlebot”), analyzed for content and meaning, and stored in the Google index. Indexed pages can be shown in Google Search results (if they follow Google’s webmaster guidelines).
Why is my page not indexing?
ânoindexâ means that the page should not be indexed by search engines and therefore should not appear in search engine results pages. ânofollowâ means that search engine spiders should not follow the links on this page.
How do I restart indexing?
What does ‘non-indexed pages’ mean? Google does not guarantee that it will crawl (or therefore index) every URL on your website. If your website is new or you have recently added many new pages to your site, they may not be indexed yet.
The first reason Google won’t index your site is that you don’t have a domain name. This could be because you are using the wrong URL for the content or because it is not configured correctly in WordPress.
How do you refresh indexing?
Run the command “net start wsearch” to restart the Windows 10 search indexing service. If you see the error message “Windows search service failed to start”, run the order It often takes two or three tries to succeed.
- How do I reset indexing in Windows 10? Select Start > Settings. In Windows Settings, select Update & Security > Troubleshoot. Under Search and fix other problems, select Search and indexing. Run the troubleshooter and select the issues that apply.
- Rebuild an index
- In Object Explorer, expand the database that contains the table on which you want to reorganize an index.
- Expand the Tables folder.
- Expand the table on which you want to reorganize an index.
How do I restart indexing?
Expand the Indexes folder.
How do I fix indexing options?
Right-click the index you want to reorganize and select Rebuild.
How do I fix search index?
Run the `net start wsearch’ command to restart the Windows 10 Search Indexing Service. If you see the error message that ‘Windows Search Service could not be started’, run the command again. It often takes two or three tries to succeed.