What REALLY Works In SEO [Podcast]

It is possible that what works in SEO now is not what you think. Contrary to popular belief, it’s not all about keywords and keyword research – although they certainly help! Today, almost everything works differently, and we’re here to find out why.

Craig Campbell, Glasgow’s top SEO expert, joins me on this episode of the SEJ Show for a candid discussion about what’s REALLY working in SEO right now, including a discussion on dropped domains, domain rentals , PBNs, link building, YouTube, TikTok and other media outlets that Google loves!

There are many domain names that are not personally branded, and you can turn them into an excellent money website somehow. Whether it’s affiliate or eCommerce, it really doesn’t matter. A website is a website. –Craig Campbell, 29:24

I don’t even see people going to the Wayback machine recreating all your videos. Most people just slap up any old URLs and brand new URLs and stuff like that. What they don’t do is do the basics right. You need to reconnect that. He ran out of gas, essentially, the website. You have to turn it back on – Craig Campbell, 31:23

If you ever feel like you have imposter syndrome and don’t know anything about SEO, go to a room where no one knows anything about SEO. They will all ask you questions because you will be validated immediately. –Loren Baker, 12:38

[00:00] – A little about Craig & his YouTube channel.

[04:28] – What is Craig’s main focus?

[05:55] – How many sites did Craig launch before he found two profitable sites?

[13:22] – How does it feel to be the only SEO in the room?

[17:03] – What are expired domains?

[30:59] – What NOT to do when buying dropped domains.

[37:18] – The best way to approach expired domains.

[50:39] – Is Craig noticing anything in the middle of this content update?

[55:38] – How important are Domain Authority ratings and other metrics in inbound links?

[58:04] – Does Craig ever look at Majestic?

Craig Campbell SEO – https://www.craigcampbellseo.com/

Odys Globali – Premium Aged Domains & Websites for Sale – https://odys.global/

Can I do SEO on my own?

Typically, what I do with any website I’ve bought is to reuse it. I might not keep the exact pattern and look of the pictures, but what I would be doing is recreating, going through any URLs that had links pointing to them, recreating those URLs. I put the content back from the Wayback engine and keep the website close to what it was initially only to start ranking again for some of the terms it had. Then the link equity starts again. –Craig Campbell, 22:00

I don’t just look at the domain name. I am looking at the number of outbound links. I’m looking at the number of keywords that rank on that website. I am looking at referring domains. I’m looking at a bunch of other quality controls, and I think that part is what these guys are missing. –Craig Campbell, 32:38

Can I do SEO for free?

Take the time to invest in an idea. It can be local, global, a $500 product, or even a $20 product, and do it right and get it out there. Who knows, you might get addicted, and you might, if you’re like Mr. Craig Campbell here, be able to flip it to 50x. His monthly income is fantastic. –Loren Baker, 1:01:19

Is SEO free on Google?

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Do I need to pay for SEO?

Craig Campbell is considered one of Glasgow’s most experienced SEO practitioners. With his expertise covering all aspects of SEO, he has built an unmatched wealth of knowledge on digital marketing.

How do you do SEO for yourself?

He is also a marketer known as “Craig Campbell SEO.” The pandemic led him to start a YouTube channel that is now home to more than 100,000 subscribers.

• Subscribe to Craig on YouTube: https://www.youtube.com/c/CraigcampbellseoUk
• Follow him on Twitter: https://twitter.com/craigcampbell03
• Connect with Loren Baker, Founder of Search Engine Journal:
• Follow him on Twitter: https://www.twitter.com/lorenbaker
• Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
• SEO is not dead in 2022. SEO is still a very powerful digital marketing strategy. SEO will continue to change as Google updates its algorithm but that is to be expected. If you are considering SEO for your website now is a good time to start.

Can SEO be done for free?

You can absolutely do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and a lot of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

Will SEO be relevant in future?

Can you SEO without a website? Many SEO strategies such as increasing traffic for higher ranking from SERPs involve the use of a website. Can SEO be done without a website? Yes. SEO works well with websites but that doesn’t mean you can’t take advantage of its capability without a website.

The Ahrefs SEO Toolbar is a free Chrome and Firefox extension that allows you to check for broken links, trace redirect chains and highlight nofollow links for any web page. It also generates an on-page SEO report that includes the web page: Title. Meta description.

Will SEO be replaced by AI?

There is no cost to appear in organic search results like Google, and making changes to improve your website’s SEO can have a huge impact on your search rankings over time. .

Is SEO still relevant in 2022?

How much can you expect to spend on SEO? If you are hiring a top SEO company to execute a local campaign, expect to pay $500.00 per month. A national or international campaign requires a minimum budget of $2,500 to $5,000 per month. Some firms offer a “trial package” at a lower price, without a contract.

Is SEO related to AI?

For now, here are the six steps to follow to get results with DIY SEO:

What is the future of SEO in 2022?

Set Your Organic Search Baseline.

What is the best SEO strategy in 2022?

Relevant Research Keywords and Search Questions.

• Publish Optimized Content.
• Analyze your backlinks.
• Explore Technical Issues.
• Stay Informed.
• There are literally hundreds of free SEO tools out there, so we only want to focus on the best and most useful ones to add to your toolbox. Tons of people in the SEO community have helped vet the SEO software in this post (see note at the end). To be included, a tool had to meet three requirements.
• SEO is now considered a long-term investment for businesses, with results appearing gradually over time. SEO is considered almost dead by many web admins and business owners due to recent search engine algorithms. They believe that SEO is no longer effective and will never yield fruitful results.
• Will SEO exist in 5 years? SEO will not be eliminated in the next five years because social media and search engines will probably merge. Facebook has already started doing this: an average of more than 1.5 billion searches per day. Twitter did the same; joined in partnership with Google.
• AI will completely change SEO as we know it. From optimization to link building, it will have a significant impact on every aspect of SEO. As artificial intelligence (AI) becomes more sophisticated, search engine optimization will have to adapt.

Is SEO still relevant in 2022?

Will SEO still be relevant in 2022? Yes, of course. Although some SEO tactics that were effective in the past no longer work, SEO has continued to evolve. It constantly reinvents itself to try to better match user intent, reduce spammy, ineffective tactics to become better.

Is SEO still relevant in 2022?

AI includes SEO to unlock massive amounts of SEO traffic. AI helps in content marketing through trending and viral topics and epic content suggestions that will get shared, get links, and attract traffic. AI is used effectively in Paid Media by effective paid and automated strategies with a clear ROI.

Is SEO worth it in 2022?

By 2022, expect SEO ranking to be more competitive by providing high-quality content that is helpful to internet users. Content that only tries to fish for their audience by linking unnecessary sources will not be as effective as it is today.

Is SEO a good business in 2022?

12 Most Effective SEO Tips You Need to Know for 2022

How SEO will change in 2022?

Focus on UX.

Use Internal Linking.

• Focus on Entity Based SEO.
• Create Blog Posts as Videos.
• Get on Google Discover.
• Update Existing Content.
• Optimize Content for Voice Search.
• Drive Traffic with Long Tail Keywords.
• Will SEO still be relevant in 2022? Yes, of course. Although some SEO tactics that were effective in the past no longer work, SEO has continued to evolve. It constantly reinvents itself to try to better match user intent, reduce spammy, ineffective tactics to become better.
• Will SEO still be relevant in 2022? Yes, of course. Although some SEO tactics that were effective in the past no longer work, SEO has continued to evolve. It constantly reinvents itself to try to better match user intent, reduce spammy, ineffective tactics to become better.

How much is 2022 SEO?

Yes, SEO is worth it in 2022, in the future, in the past, and always. As long as websites and search engines have existed, SEO has been necessary. SEO 10 years from now will probably be very different from SEO today, but you always have to make sure that your website is sending search engines the right signals in order to be found.

How much is SEO 2021?

Search Engine Optimization, or SEO, is an increasingly popular skill in 2022. Businesses of all sizes need to focus on SEO in order to grow and attract more visitors to their websites. If you have expertise with SEO, starting an SEO business is an excellent way to earn a living from it.

Does SEO still work in 2022?

By 2022, expect SEO ranking to be more competitive by providing high-quality content that is helpful to internet users. Content that only tries to fish for their audience by linking unnecessary sources will not be as effective as it is today.

How much does SEO cost for a small business?

Which SEO company is good for 2022? 8 Tips for Hiring the Right SEO Company in 2022

How much should an SEO cost?

Specialization. …

Why does SEO matter in 2022?

Reputation. …

Why is SEO so important 2022?

Read reviews, testimonials, and case studies. …

Does SEO matter in 2022?

Find out if they have the tools and resources needed for success. …

Does SEO matter anymore in YouTube?

Consider custom SEO solutions. …

List your SEO goals. …

Is SEO still relevant in 2021?

Improve your SEO knowledge. …

Does SEO Still Work 2021?

Look at the company’s SEO approach.

Does SEO matter for YouTube?

On average, quality SEO should cost $3,000/month, with an average hourly rate of $150. SEO campaigns can cost anywhere from $5,000/mo to $100,000/month depending on the vertical. Local SEO may be slightly lower.

Does SEO work for YouTube growth?

The average cost of an SEO professional is $75-$200 per hour, although this can be much higher. To get SEO results that will provide the visibility and engagement needed to see a return on your investment turns out to be around $1000 a month and up.

Is SEO useful for YouTube?

Will SEO still be relevant in 2022? Yes, of course. Although some SEO tactics that were effective in the past no longer work, SEO has continued to evolve. It constantly reinvents itself to try to better match user intent, reduce spammy, ineffective tactics to become better.

Does SEO work for YouTube growth?

According to a survey of 1,200 business owners and more than 350 agencies, freelancers and consultants, the average cost of SEO for Small Businesses is $501-$1,000 per month globally. The average cost of SEO for small businesses in the United States is $2,501 to $5,000 per month.

What is SEO optimization on YouTube?

Average SEO costs are $100-$250 per hour for US SEO agencies. SEO costs often range from $2,500 to $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO Companies can charge $10-$50 per hour.