Why SEO Professionals Need to Master Prompts: The ChatGPT Revolution

Content generation has grown exponentially in recent years and prompts have become a must-have tool for SEO professionals.

With these simple instructions, it is possible to generate articles, images, videos and more.

Especially for marketers and SEO professionals, mastering the use of prompts is a real asset.

This is because they can teach AI how to best adhere to SEO recommendations while generating quality content.

AIs have revolutionized content generation by allowing articles to be tailored to each user’s writing style, tone, and preferences based on large language models.

Today, SEO experts must master these tools to stay competitive in their field.

In short, mastering prompts and AIs is essential for SEO professionals interested in generating quality content and adhering to SEO recommendations.

With these tools, they can deliver personalized content relevant to their target audience.

Promptology, Or The Art Of Creating Good Prompts

What are prompts? These are simply words, phrases, questions, keywords, etc. that are entered into AI tools to generate results.

What is Promptology? The art of creating the most effective prompts to achieve your desired outcome.

Prompts To Generate Text

After many, many failed attempts to generate quality text, we can say that 2022 is the golden year of text generation.

Although generating texts has never been easier, I have identified the main obstacles you will encounter and their solutions.

Often the solution is to teach the AI ​​to create a document structure with an introduction, subheadings, one or more paragraphs per paragraph. subtitle and a conclusion.

The release of DaVinci-text-3 revolutionizes the creation of long content because AI now knows how to create long content with simple instructions.

Here are the prompts that work best with this new AI:

In this case, you will need to give AI examples of your writing style and use the parameters that allow to reduce repetitions. The latest generations of AI can produce very good results.

This is a very good question, especially for SEO – and once the text is generated, use tools like Google where you search for phrases enclosed in quotes with the search engine to discover if the generated phrases are present.

It is not necessary to take all but a few sentences at random, there are also paid services like Copyscape to do this.

“The text is full of invented terms”

Sometimes AI can invent concepts and the best solution is to reduce the creativity parameter.

You can then also use business rules to ensure that the mentioned concepts are related to your business area.

“Who owns the generated text?”

This question comes up very often, but text generators are very clear on the subject: the text belongs to you.

“My text is not optimized for SEO”

In fact, AI has never learned how to do SEO, so we have to give it examples and teach it the types of optimization to perform, such as:

It is quite possible to generate unique texts optimized for SEO.

Prompts To Generate Images

Regarding image generation, I wrote a whole article on SEJ about how to generate images, but let’s dive into the issues you’ll encounter.

For cost reasons, the images generated are of low resolution.

Many upscaling tools will help you increase the resolution of an image generated with AI; I recommend this free tool.

“Dimensions are too small or do not fit”

Once again, for cost reasons, the generated images are often 512 x 512 px.

You can recreate the image by specifying your dimensions – here is an example with Dream studio.

Screenshot from DreamStudioLite, December 2022

You can also use the paint out technique, which allows you to add new image areas to an image.

Screenshot from Dall-E, December 2022

The best way to check the uniqueness of your photo is to use Google Photos to check how similar photos are.

All the image generation tools mention in their TOS that you become the rightful owner of the image.

If you ask to copy an artist’s style, since the creation is new, the image also belongs to you.

“I used my own images to generate images”

In this case, the result will be even more original and unique.

The trend at the moment is to send a dozen pictures of yourself in close-up, from afar, etc. to finally generate an infinite amount of variations.

There are paid and free tools and I recommend that you use if you want to generate an image of yourself in different eras – the result depends mainly on the quality and variety of your uploaded images.

Now that it is possible to teach an AI a style or unique concept to allow designers or artists to stand out, here are examples of styles that have been learned from existing images:

How To Master Prompts For SEO

Test And Learn

The simplest technique is to write the prompt, see what’s wrong with it, and change it by adding or removing instructions until you get the best possible result.

The technique is not scalable at all, but allows us to get closer to the ideal result.

Often it is not about succeeding in one generation, but over time ensuring that the results are always of consistent quality.

You’ll also want different tools that check:

In some cases, more than 20 checks will be required. Note that this step can be time consuming. But once you’ve fine-tuned it, you have a template you can reuse endlessly.

Now I want to introduce some methods that avoid the trial-and-error approach.

Use A Prompt Search Engine

The easiest method, and especially free, is to use a fast search engine. These are available for all types of content.

The most well-known prompt engine at the moment is, which allows you to search based on keywords and identify and extract the prompt for an image you like.

Just click on the image and get the prompt that was used to generate it. This is a real time saver.

Here is an example of creating this image with LexicaArt. Enter: “”

Image from LexicaArt, December 2022

For text prompts, there are several initiatives, but the databases are quite empty.

Currently, the most interesting prompts are often shared on Twitter.

Prompt And Negative Prompt

Let’s take the case of image generation.

The image may contain a lot of bias or unwanted stuff, so we might as well eliminate it with a negative prompt that specifies everything you don’t want.

Beware that the AI ​​needs to understand the concept to be able to eliminate it, so you’ll have to learn it if necessary.

Negative encouragement is to indicate anything you do not want to appear in your text and image.

You should know that when a student writes an essay, he knows what to talk about, but he also knows that he should not include certain things, as they may have a negative impact on his grade. The list may contain insults, jokes, invented elements, etc.

For humans it is part of the memory of the experience, but for an AI it is necessary to give instructions in that sense.

OpenAi has corrected some biases, for example that all CEOs were male and all nurses were female.

The prompts allow writing and the negative prompts are used to avoid bias and offensive content.

The latest version of GPT-3 allows you to provide a prompt that indicates everything you want to generate, and a negative prompt that indicates everything you want to avoid—for example, repetitions, short paragraphs, and competing keywords.

Ask An AI To Write Your Prompts And Perform SEO

ChatGPT is a chatbot based on artificial intelligence from OpenAI.

It is designed to provide a smooth and natural conversation by autonomously answering questions posed by users.

This chatbot can be very useful in content generation as it can help create content by automatically answering questions, generating ideas for blog topics or suggesting headlines for articles.

It can also be useful for generating content for social networks or for online marketing campaigns.

Using OpenAI’s artificial intelligence, this chatbot can provide accurate and relevant answers, which can be very useful for writers and marketers who want to create quality content.

This ChatGPT can therefore be used to help you find your prompts.

Screenshot from ChatGPT, December 2022

The last question is now to know if this AI can do SEO.

I had already tested it in this SEJ article by running it through an SEO quiz and it is now doing a perfect job! It can even create such a quiz in seconds.

Screenshot from ChatGPT, December 2022

Now ChatGPT can optimize the following content to rank in Google for “electric candle heater” and explain everything you need step by step.

The resulting SEO recommendations are better than last time, but still below an expert level. In any case, the progress made in just a few months is awe-inspiring.

Screenshot from ChatGPT, December 2022

Screenshot from ChatGPT, December 2022


Now you have all the keys to writing quality messages to generate image and text content.

You will have to ask yourself if you want to build or buy one of the many tools available on the market and one of the many training courses.

I invite you to discover the most advanced workflows that make it possible to generate quality content at scale.

Featured image: Besjunior/Shutterstock

What are the 7 types of SEO?

12 types of SEO

  • White-Hat SEO. When you hear someone say white-hat SEO, it means SEO practices that comply with the terms and conditions of the major search engines, including Google. …
  • Black Hat SEO. …
  • Gray hat SEO. …
  • On-Page SEO. …
  • Off-Page SEO. …
  • Technical SEO. …
  • International SEO. …
  • Local SEO.

Qu’est-ce qu’un site doit contenir? Generally, pour une entreprise lambda, un site internet doit avant tout présenter votre société et son histoire, vos services, activités ou produits, mais aussi les coordinantes de contact. Ce sont là les three types of information principals qui peuvent internaute un internaute qui visite votre site web.

Pourquoi il est indispensable d’avoir un site internet ?

Use a site on the site, you can use an espace of communication staff and unlimited! In effect, you dispose of an unlimited number of pages pour dire ce que vous avez à dire. You can also use the numerous contents, such as photos, videos, pdfs, articles…

Quel est l’objectif de votre site internet ?

The objective of the base of your internet site is to give precise and up-to-date information about your company. An enormous advantage of your web site, compared to other communication tools, is that it can be easily updated in real time.

Pourquoi avoir un site internet en 2022 ?

Avoir un site web qui genere des clients c’est moins de 3 000 ⬠en 3 semaines 2022. Avoir un site internet reinforce votre crédibilité & développe vosvents grâce à Google. Your site clearly presents your offers and instant communication.

What is the golden rule of SEO?

The “golden rule” of SEO is: Understand your customers’ needs and create an SEO experience that satisfies those needs – from the search results list, to the first impression the visitor gets when they land on the page, to the visitor’s ability to quickly and easily find the content she is looking for.

What are the 3 C’s of SEO? Simply put, the basics of SEO can be boiled down to The 3 Cs: content, code and credibility.

What is most important for SEO?

Google’s #1 Ranking Factor At WebTek, we say that the most important parts of SEO and the most important Google ranking factors are the web page titles and heading tags. Titles represent the primary real estate of any website – they are your best chance to tell Google exactly what your website or webpage is about.

Why is SEO dying?

SEO is not dead in 2022. SEO is still a very powerful digital marketing strategy. SEO will continue to change as Google updates its algorithm, but that is to be expected. If you are considering SEO for your website, now is a good time to get started.

Is SEO still relevant in 2022? The fact that SEO works just fine even in 2022 as a method of delivering improved commercial results for business websites and their owners, combined with the need for ongoing research into what works, makes it still relevant as a digital marketing method, but even more so as a valuable service and a rewarding…

Is SEO a dying industry?

No. SEO is not a dying industry. The SEO industry continues to evolve as it has in recent years. To be successful in SEO today, you need to understand which SEO strategies work and avoid those that don’t.

Will SEO exist in 10 years?

As long as searches are still being performed in whatever form they are, search engines will still exist and so will SEO. In fact, SEO may become more important over the next 10 years as more businesses vie for the top spot in search results.

Is SEO is a dying career?

SEO is a promising career in 2022 because it gives you access to various opportunities. You can work in-house, take on clients and even start and develop your own websites. In addition, the three most popular websites,,, and, are the major search engines.

Does SEO have a future?

Some of the prominent ways in which AI tools have proven their effectiveness are SEO keyword research, content creation, traffic and site growth analysis, voice search, and SEO workflows. These applications have made it clear that the future of SEO is in artificial intelligence.

What’s replacing SEO?

Answer Engine Optimization to replace Search Engine Optimization.

Does SEO exist in the future?

The future of SEO in 2023 also includes creating evergreen content. Content is a critical component if you want to be successful with SEO in 2023. If you don’t create content, you have nothing to rank in search results.

Will SEO be obsolete?

And if you listen to the rumors, this time it’s search engine optimization. Rest in Peace, SEO: 1997-2022. There’s just one small problem. SEO is still alive.

What is new in SEO 2022?

In 2022, Core Web Vitals tops the list because not only has it been a ranking factor, it continues to get stronger every year. Core Web Vitals are a set of ranking factors that Google uses to see a user’s overall experience on a particular website.

Will SEO be replaced by AI?

AI will completely change SEO as we know it. From optimization to link building, it will significantly affect all aspects of SEO. As artificial intelligence (AI) becomes more sophisticated, search engine optimization will need to adapt.

Is AI used in SEO?

Search optimization AI analyzes the relationship between websites, content pages and search engine rankings. The results are fast, actionable and even automated tactics to out-optimize the competition. How to do it: Identify opportunities.

Will SEO exist in 10 years?

As long as searches are still being performed in whatever form they are, search engines will still exist and so will SEO. In fact, SEO may become more important over the next 10 years as more businesses vie for the top spot in search results.

What is SEO and why it is so important in digital marketing?

Social engine optimization is actually a technique to collect user traffic on a website. It involves various strategies which result in increase in the number of visitors and thus the ranking of the website. It mostly depends on SEO factor which is heavily influenced by changes in search engines.

What is SEO and why is it important? SEO stands for search engine optimization – the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The ultimate goal of SEO for businesses is to generate organic traffic – searchers who click through to your site from a search engine results page (SERP).

Why is SEO so important in digital marketing?

Simply put, SEO is essential because it makes your website more visible, which means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal placement.

Why SEO is important in simple words?

A brief overview of SEO In the simplest terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases and the better your chances of delivering your product or service to a larger number of people.

What is SEO in digital marketing?

SEO stands for Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so that its pages can become easily accessible, more relevant and popular in relation to users’ search queries and, as a consequence, search engines rank them better.

How is SEO used in digital marketing?

Well, SEO stands for ‘Search Engine Optimization’ which is the process of getting traffic from free, organic, editorial or natural search engine results. It aims to improve your site’s ranking on search results pages. Remember, the higher the website is listed, the more people will see it.

Is PPC better than SEO?

SEO is also more effective for local searches and can increase your online presence for longer. Pay-per-click (PPC), on the other hand, is an acquisition strategy that requires you to spend advertising money to get your content in front of an audience when they search for specific keywords online.

What SEO means?

Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on the search engines, the more likely the brand is to capture business.

What is SEO marketing strategy?

An SEO strategy is the process of organizing a website’s content by topic to improve its likelihood of appearing in search results. Basically, it is the process you follow to maximize the possibility of getting organic traffic from search engines.