Maintain the integrity and credibility of your website by using multiple date stamps to display the correct date in search results.
Google emphasizes the importance of including multiple date symbols on web pages to ensure that the correct date appears in search results.
After a bug with Google News dates that Glenn Gabe highlighted on Twitter, Google’s Search Liaison Danny Sullivan reminds the public about the recommended practice of including multiple date stamps on web pages to avoid errors the same.
Here’s our daily guide: https://t.co/SwbFzZePsNhttps://t.co/crExeaQrVz
Understand that correctly, the meta data alone may appear to some to be sufficient, and we will always work to improve it. But there are good reasons why we love most of the sun signs out there.
— Google SearchLiaison (@searchliaison) January 5, 2023
Incorrect or outdated dates can cause confusion and prevent users from visiting the site.
That means Google has to fix it. However, advertisers must do their part by giving Google the right signals.
Sullivan links to Google’s documentation on influencing online dates in search results, which states:
“Google doesn’t rely on a single day because all data can have problems. That’s why our systems look at several data to get our best estimate of when a page was published or updated the most .”
Although Google does not guarantee that the date, whether it is visible or contains classified information, will be displayed in the search results, following its guidelines helps Google find and process the content.
More information on how to communicate with Google what date you want to appear in search results.
Best Practices For Article Dates In Google Search Results
There are several ways to ensure that the correct date appears in search results:
In addition to using proper HTML tags to specify the date, keeping your content fresh can increase the chances that Google will display the correct date.
Finally, it’s important to minimize signs that can confuse Google, such as displaying multiple dates on the same page.
To help ensure accurate dates in News and Search, Google guidelines state that articles must include a clear, visible, visible date and time between the title and text of the article.
Google is working on improving its ability to detect and display article dates with fewer symbols, but it’s not there yet.
Until then, publishers are strongly advised to follow Google’s best practices for article dates.
Featured image: Igal Vaisman/Shutterstock
Matt G. Southern
Senior Content Writer at Search Engine Journal
Matt G. Southern, Chief Content Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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In no particular order, the main ranking factors on Google are:
- High quality content.
- Mobile-first.
- Page Experience.
- Page speed.
- Page update.
- Internal links.
- External links.
How are pages ranked in search engines? To provide you with the most valuable information, Search algorithms look at many data and indicators, including your query terms, relevance and page usage, resource expertise, your location and settings. The weight applied to each point varies depending on the nature of your question.
What contributes to a higher page rank?
1. Important, high-quality content. The single most important factor in Google ranking is the quality of your content. This is related to the consistent distribution of high-quality content, user engagement, and niche expertise on the chart above.
What determines PageRank?
PageRank works by calculating the number and quality of a page’s links to get a rough estimate of how important a website is. The bottom line is that the most important websites are likely to get some links from other websites.
Which of the following are examples of on page ranking factors?
Examples of on-page SEO include content, titles and headings, image optimization, title tags, meta descriptions, structured data, and more.
What is page ranking information? Page rank scores refer to the quality of the content on the page and the keywords it targets. Off-page ranking information is similar to links from other pages on your site or other websites, and mainly includes backlinks.
What are the top 3 ranking factors?
In no particular order, the main ranking factors on Google are: High-quality content. Mobile-first. Page Experience.
How many ranking factors are there?
Did you know that there are over 200 Google ranking factors? Ranking data is used by Google to judge how well the content of your website matches a particular internet search.
What are ranking factors?
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How do search engines work in order?
Search engines work by crawling billions of web pages using their own web crawlers. These are often called search engine spiders or bots. A search engine spider navigates the web by following links on a new web page it finds to find new pages and so on.
How do search engines work using 3 steps? There are three main steps a search engine takes when searching for content: crawling, indexing, and ranking.
What are the 3 parts of a search engine?
In general, a search engine has three main components as shown in Figure 1: a crawler, an offline operating system to collect data and produce an index of research, and an online engine for answering questions in real time.
What is the parts of search engine?
A search engine usually has four parts, namely the search engine, the crawler (also known as a spider or bot), the indexer, and the database.
Why do some Google searches appear before others?
Time may be one of the biggest reasons why results vary between people. For example, we often upload new content from the web as soon as it is published. Those looking for a few hours or even a few minutes apart can find variety thanks to newly available content.
Why is geographic location in search results important? A well-ranked website contributes significantly to brand awareness and increases organic traffic.
Why do different search engines show different results?
Because each search engine works differently, you may get different results or different rankings even if the search engines are given the same word or phrase. Search results are also affected by how often web pages are crawled by a search engine.
Why is it very likely to get different results from different search engines?
That’s because each engine uses different algorithms and produces slightly different results.
Why Google and Bing results are different?
In short, Google is very specific about their search results, while Bing is very specific. In addition, Google has a much higher market share than Bing and receives a much higher number of searches than them.
What comes up first in a Google Search?
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How does Google display search results?
When a user enters a query, our engines search through a list of matching pages and return results that we believe are of the highest quality and most relevant to the user’s query.
What determines what comes up first on Google?
After identifying the relevant content, our systems aim to post the ones that seem most helpful. To do this, they identify indicators that can help determine which content displays expertise, authority and credibility.