Google Publishes New SEO Case Study, This One From Vimeo On Video SEO

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just released a new one. This is about How Vimeo improved video SEO for their clients, specifically by using the indexifembedded rule combined with noindex and adding structured data.

As a reminder, Mariachiara Marsella recently asked John Mueller if Google could add any new case studies. John Mueller responded on Mastodon: “I find it quite challenging for us to do this as research is so dynamic.”

So I figured that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary is gone, I’ll show it to Barry and I wrote a new one. Ok, I doubt that happened…

Either way, the new case study states, “Vimeo has adopted Google’s new guide for video players using iframe embeds. The new indexifembedded rule paired with noindex allows for markup attribution via embeds. From the application of this and the VideoObject markup, Vimeo videos that are embedded in customers’ pages are eligible for indexing, without customers having to add the markup themselves.”

They also used key moments; the case study reads: “To make all Vimeo chapters eligible to appear as key moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo chapters, Google can automatically identify key moments.”

Anyway, check out the case study if you do any SEO video, it’s interesting.

It’s just super interesting that there have been almost no new case studies in about 18 months and now we have a new one…

How long do Vimeo videos last?

How long are videos on Vimeo? You can create videos up to 10 minutes long using Create. When setting up your video in the creator, the duration can be changed to fit a custom length by clicking ‘Duration: Auto’ and then ‘Custom’.

How long are free Vimeo videos?

Vimeo Record has no premium options. You get free and unlimited recordings and each video can be two hours long. However, Vimeo Record also exists as part of the larger Vimeo video hosting service, so to truly take advantage of everything it offers, you need a premium Vimeo subscription.

Is Vimeo completely free?

Membership. Vimeo offers four subscription options: Plus, PRO and Business, Premium. Each of them has different tiers of storage and support, as you can see in the table below. Vimeo offers a free basic membership, but limits you to 500MB of maximum storage per week.

What is Vimeo free vs paid?

In the free plan, you can have up to 25 total videos in your account, but in the paid plans, you can have as many as you need. Creating video messages from Vimeo Records, Vimeo events, and webinars do not count towards your creation and upload or total video limits.

Is there a time limit on Vimeo videos?

A video. This is what you will upload. The maximum file size is 250GB and the maximum duration is 24 hours. A Vimeo account.

Are Vimeo videos permanent?

If your paid membership is upgraded to Basic, all source files stored on Vimeo will be deleted after 60 days and cannot be recovered. The HD and SD versions of your videos will remain available.

Is Vimeo free forever?

A free plan on Vimeo stays free forever. As long as you follow our guidelines and log in from time to time, your account will remain intact.

Is there a monthly fee for Vimeo?

Vimeo offers multiple plans based on the number of videos and number of seats per month. Prices can be billed on a monthly or yearly plan.

What are the cons of Vimeo?

Disadvantages of Vimeo

Limited viewing data and engagement metrics.
No visibility into user identities.
No user management skills.
Limited call-to-action options.
No custom web channels or app options.

Do Vimeo videos get deleted?

If you have canceled your Vimeo account, downgraded or switched to another plan, you may have lost access to some of your video storage and therefore the videos have been deleted.

Do Vimeo videos get deleted?

If you have canceled your Vimeo account, downgraded or switched to another plan, you may have lost access to some of your video storage and therefore the videos have been deleted.

Does Vimeo delete videos after free trial?

Expiration Policy: When a membership ends, the account will, at Vimeo’s discretion, revert to a free membership or be deleted. Any content in your account may be deleted to comply with the new account status restrictions.

How long do Vimeo videos last?

The maximum file size is 250GB and the maximum duration is 24 hours.

Where are my old Vimeo videos?

To recover deleted or lost Vimeo videos:

Run EaseUS Data Recovery Wizard and select the location or device where you lost/deleted the videos. Click “Scan” to find the missing videos.
After scanning, choose “Video” in the left panel. …
Select the video files you want to restore.

Is Vimeo free forever?

A free plan on Vimeo stays free forever. As long as you follow our guidelines and log in from time to time, your account will remain intact.

Is Vimeo good for SEO?

There is SEO value to every video hosting landing page Landing pages on YouTube and Vimeo are indexed just like any other web page. This means they present SEO opportunities.

Is Vimeo useful for marketing? If you’re on a budget for marketing, Vimeo is an ideal choice for video marketing. Unlike YouTube and other video marketing alternatives, there are no paid ads, so you won’t have to spend thousands to reach your audience.

Is YouTube or Vimeo better for SEO?

If you’re looking for a creative community where you can connect with other video creators and gain exposure in a specific niche, Vimeo is the best place to start sharing your content. If you have business goals that heavily revolve around search optimization and ads, YouTube is your best bet.

Does Vimeo have better compression than YouTube?

Vimeo users have the advantage here because, unlike YouTube, Vimeo videos can be streamlined by playback at 320 kbps – the highest quality MP3 bitrate possible. Most videos on YouTube will stream at 128kbps as standard or 256kbps with a premium subscription. This is another win for Vimeo!

Is it better to use Vimeo or YouTube?

Vimeo has an edge over YouTube when comparing the technical characteristics of each site. With a much better privacy system, Vimeo allows its users to post videos which can only be seen by followers, specially selected accounts or watched with a required password.

Is it better to use YouTube or Vimeo?

Should I use Vimeo or YouTube?

YouTube will be the best choice for most businesses. It’s free, generally performs better than Vimeo in search, offers robust analytics for companies looking to track ROI, and commands a huge number of users. If you have specific branding requirements or need advanced support, Vimeo may be a better choice.

Does Vimeo have better compression than YouTube?

What is the disadvantages of Vimeo?

Disadvantages of Vimeo

Limited viewing data and engagement metrics.
No visibility into user identities.
No user management skills.
Limited call-to-action options.
No custom web channels or app options.

How is Vimeo different from YouTube?

YouTube is the video hub of the internet, it is also the second largest search engine in the world after Google. YouTube is a fantastic platform for sharing your video content with the general population. It’s also free. Vimeo, on the other hand, is a paid platform that bills itself as “by directors for directors”.

What are the cons of Vimeo?

Disadvantages of Vimeo

Limited viewing data and engagement metrics.
No visibility into user identities.
No user management skills.
Limited call-to-action options.
No custom web channels or app options.

Is Vimeo worth having?

Overall: Vimeo is a great site for hosting and sharing videos. The site is easy to use and has many great features, such as the ability to create and share channels, create and manage playlists, and embed videos on other sites. The video quality is very good and the site is ad-free.

How trustworthy is Vimeo?

Vimeo has a wide range of security features that protect your videos from online threats such as data breaches and cyber attacks. “Vimeo engineers work hard to ensure that our site and users are 100% safe and sound,” the company states on its website.

What makes Vimeo different from others?

Vimeo uses a higher bitrate than YouTube and also supports higher audio quality. But you’ll need to be on one of their paid plans to get this quality. The same video uploaded to YouTube and Vimeo will be higher quality on Vimeo.

Does Vimeo help SEO?

Vimeo automatically optimizes movies for search to improve user and site views. SEO, or Search Engine Optimization, is a very important part of the social world today. On May 16, 2022, Vimeo announced new SEO improvements that will help users’ videos be more discoverable on Google Search.

Is Vimeo higher quality than YouTube? Video Quality Vimeo uses a higher bitrate than YouTube and also supports higher audio quality. But you’ll need to be on one of their paid plans to get this quality. The same video uploaded to YouTube and Vimeo will be higher quality on Vimeo.

Is YouTube or Vimeo better for SEO?

Does Vimeo have better compression than YouTube?

Is it better to use Vimeo or YouTube?

Are Vimeo videos searchable?

Most pages have a search bar in the upper right corner. If you’re signed in to an account, be sure to check Search all of Vimeo for… to find videos other than your own. Alternatively, go to https://vimeo.com/search.

Are Vimeo videos public?

Vimeo offers the following privacy options for your videos: Public (the only setting available with the Basic and Free plans): Anyone can watch the video and the video will be discoverable in search engines.

Do Vimeo videos show up on Google?

Vimeo members can use the Vimeo SEO tool to help their showcases be discovered by new online audiences. If turned on, Google will be able to index your public storefronts and they will become discoverable via search queries and gain a larger audience.

Can anyone see my videos on Vimeo?

Individual Video Privacy Settings Anyone who uploads a video to Vimeo has access to the following settings: Public means that anyone (yes, anyone) can watch your video. Private means that only you (and your team members) can see your video.

Can videos improve SEO?

Buyers are twice as likely to make a purchase after watching something like a product video than without engaging that content, so not only will video help boost your SEO by getting more eyes on your site, it will also bring ball further down the field and help get those people to really…

How does video work with SEO?

What is Video SEO? Video SEO is all about optimizing your video so that it gets indexed so that it ranks in search engine results for the keywords you want. It involves creating relevant video metadata for people to search for and create video content that will drive traffic.

How much does video help SEO?

Using video on a landing page can increase conversions by 86% (Source: Eye View Digital(Opens link in a new window)). Finally, the average user spends 88% more time on a website with video (Source: Oberlo Stats(open link in a new window)).

Do YouTube videos help SEO?

A well-ranked video and well-done YouTube SEO can help increase exposure even in standard SERPs. A popular video that inspires many people to click through to your branded website can also indirectly help boost your website’s rankings.

Do videos have SEO?

Video SEO is a holistic process that optimizes traffic for your video content from Google, Bing and other search engines. YouTube SEO (also called YouTube optimization) is the process of maximizing your presence in search and related videos within the YouTube platform.

Is YouTube or Vimeo better for SEO?

Is it better to use Vimeo or YouTube? Vimeo has an edge over YouTube when comparing the technical characteristics of each site. With a much better privacy system, Vimeo allows its users to post videos which can only be seen by followers, specially selected accounts or watched with a required password.

Does Vimeo have better compression than YouTube?

Why would you use Vimeo over YouTube?

What is the disadvantage of Vimeo?

Disadvantages of Vimeo It has a smaller audience, fewer views and a lower position in Google search results. You cannot accept ads to promote your videos. Vimeo imposes limits on the total amount of storage you can use. How much you get depends on the plan you choose.

Does Vimeo compress less than YouTube?

Another technical advantage is Vimeo’s ability to host and embed flawless high-quality videos. Those looking to share professional work can rest assured that their videos won’t be compressed, unlike most content on YouTube which is compressed for space and data purposes.

Are Vimeo videos higher quality?

Standard Definition (SD)	High Definition (HD)
Consumer data used while streaming: between 0.3 and 0.7 GB per hour.	Consumer data used when streaming: 720p requires ~0.9GB per hour and 1080p requires ~1.5GB per hour.