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How We Make The Perfect SEO Short Matching Teams & Beats Competitions

How We Make The Perfect SEO Short Matching Teams & Beats Competitions

Does aligning SEO goals with multiple teams and departments feel like herding cats? To add fuel to the ever-stretching timeline, you may have uninformed stakeholders who also need to provide their input. Marketing, SEO and content teams share many of the same goals, but how consistent are you in creating timely and consistently effective content? […]

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SEO and CIO: 5 search concepts you need to know

SEO and CIO: 5 search concepts you need to know

“Our SEO program would be very successful if only the CIO was understood …” As the executive responsible for managing, implementing, and monitoring the information and technology of your organization, the Chief Information Officer is an essential ally for SEO. Having CIO support and understanding during the decision-making and prioritization process can greatly assist the

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6 Common Hreflang Mistakes Sabotaging Your International SEO

6 Common Hreflang Mistakes Sabotaging Your International SEO

Proper hreflang tags are crucial for international SEO success if you run your business across multiple domains targeting multiple languages ​​or regions. When hreflang tags are missing, or used incorrectly, your SEO hurts. I first got this frustrated many years ago while managing the SEO of my client’s eight Shopify stores. Without the right hreflang

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Going International? Here's What You Need To Know For Your Glocal SEO

Going International? Here’s What You Need To Know For Your Glocal SEO

This also includes an analysis of the local services available to each audience, and the corresponding local classification (which will surprise you). It is not enough to point out that these relatively small and very local competitors can be completely different across regions. In other words, you need local language and local marketing experience not

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