Ever since I learned how to put pencil to paper, I have been writing stories, poems, plays, and anything else that puts my thoughts into words.
When I discovered blogging, I quickly realized that SEO and writing make a smart match. It became clear that I would need to improve organic search if I wanted readers to find my content.
Over time, I transitioned into writing a lucrative business, and later, a full-time SEO career.
Along the way, I’ve learned the tricks of the trade to get writing jobs found by potential clients.
If you’re a content writer or copywriter, use these SEO tips to make your writing portfolio more visible online.
First, How Do You Create A Writing Portfolio?
There are many different types of content portfolios.
In fact, you don’t even need a website to showcase your work.
You can use something as simple as a folder in Google Drive to put examples of your content and share it with customers.
You can post articles on LinkedIn.
You can save your work as PDFs and send them to potential clients.
However, if you want to rank your portfolio in organic search, having a website is the best way to go.
That gives you the flexibility to improve your content, get referral traffic, link to live samples, and much more.
So, for this article, I’m going to go over how to use your website to house and link to specific examples of your published work.
1. Subscribe To An SEO Keyword Research Tool
SEO tools like Semrush, Ahrefs, and SpyFu allow you to identify keywords that people use to find services like yours.
They can measure how many people (ie, “users”) are searching for a term, how competitive that term is, and whether other websites are looking for it.
Signing up for an SEO tool is important because you’ll be able to get real data to inform your SEO strategy.
You will be able to research what keywords to target your website page content and what topics to write about on your blog.
Additionally, you can use SEO tools to uncover the keywords your competitors are targeting.
For example, you can enter a competitor’s site into an SEO tool, see their keywords, and use them in your SEO strategy.
Many of these apps take the “freemium” model where you get certain features for free.
Some have a monthly subscription fee.
Finding a reliable SEO tool will make all the difference!
2. Plan And Launch Your Portfolio Website
If you already have a website, you can use SEO tools to find keywords to target your existing web pages.
For example, if you have a page about SEO content writing services, you might want to use the phrase “seo content writing services” (search term: 720) on your homepage. content, title and description.
Do this for as many pages on your site as it works.
If you’re building a new website, you’re in a good position to plan your content from the ground up.
First, consider all the services you offer.
Next, use an SEO tool to find keywords that match these services.
Here’s an example of what this might look like for a broker’s portfolio:
Above, you can see how each page is based on a valid search term.
That ensures that you create content and target keywords with monthly search volume, and, in turn, gives you the opportunity to drive organic traffic to your pages.
Seocopywriting.com is a good example of a website that has pages optimized for its services; for example, SEO Writing Consulting and SEO Copywriting Services.
It also has a blog on related topics.
This website gets over 500 visits a month!
3. Create A Blogging Calendar And Strategy
The writing industry can be very competitive.
Since there are so many authors online, many are targeting the same keywords on their portfolio pages.
With that in mind, you’ll need to be creative with your blog content to drive more traffic, and that’s where your SEO tool comes in handy.
I advise against just “cooking it” when it comes to your blog.
If you put effort into content writing, you can also focus on topics that will drive traffic to your website.
Remember that you will want to create content that speaks to your audience.
So, as a business writer, you probably won’t want to talk about “Thailand travel tips” or “best vacation deals.”
Instead, you might want to write about “how to choose a writer,” “where to find writers,” “best tips,” “what is content marketing,” etc. – like that.
4. Leverage LinkedIn Articles And Medium
SEO can take time to ramp up, especially if you have a new or small website.
I recommend leveraging platforms that are already getting a lot of traffic to drive users to your website.
Medium is a great platform that allows anyone to publish content for free.
You can write an article and link to your website.
Some of my Medium articles have gotten over 10,000 reads – more than I would ever get on my blog.
The same is true of LinkedIn topics.
Your articles will appear for your links and links for your links.
You can then direct users to related pages or posts on your website.
This strategy can help drive more users to your portfolio without waiting for an SEO reward.
5. Reach Out For Guest Posting Opportunities
Likewise, you can run guest ads on other websites to leverage their power and traffic to your advantage.
In fact, I’ve gotten direct writing clients by submitting guests to other blogs, websites and online magazines.
Reach out to other blogs related to your niche and volunteer to write for them.
Or apply to become a contributor to popular websites and publishers. Most will allow you to link to your website.
This strategy can help you get backlinks for your website, which can improve your website’s SEO.
At the very least, most sites will help you promote your content on their platform and drive referral traffic to your site.
Referrals bring many benefits, especially if your website is not generating a lot of traffic.
6. Optimize Your Google Business Profile Page
Google Business Profile is a free platform that allows businesses to create an online profile and generate local traffic.
If you offer writing services to local clients, you can benefit from a Google Business Listing.
For example, I have a Google Business Profile that advertises my content SEO services in my hometown of Seattle.
Just be aware that this listing will be linked to a physical address and phone number (you can use a Google number if you don’t want to use your personal number).
So, if you are more private, this might not be the way to go.
But if you’re comfortable with this look, a Google Business Listing can be a great way to introduce punch and drive users to your writing portfolio.
7. Join Writer Job Boards And Directories
While you wait for your website to generate organic traffic, you can generate leads through popular author job boards.
The most common platforms are Upwork and Fiverr.
Websites like these act as private marketplaces where people submit briefs, you request a brief, and then you get paid to provide your services.
Many writers have had success with these platforms – although they tend to pay less than what you would charge as a direct contractor.
Another popular Upwork author is Alex Fasulo.
He is known for generating over $300,000 on Upwork in one year.
However, she has her own writing portfolio to attract clients, mentor other writers, and land speaking opportunities.
Submitting a profile on author job boards and directories can be a smart way to grow your client base and portfolio.
Grow Your Portfolio With SEO
SEO is one of the best ways to increase the presence of your online portfolio and generate organic traffic.
Used in conjunction with other methods such as guest posting and posting to author directories, you can generate real leads through your website.
The key to having an effective SEO strategy is to use SEO tools to your advantage; that’s the best way to get the right information to inform the content you should have on your website.
You can then use these tools to uncover blog topics, research your competitors, and analyze your backlinks.
Want to get more writing clients?
Invest in SEO to drive organic traffic to your website and attract customers who are actively looking for your services.
Featured image: Roman Samborskii/Shutterstock
The simple answer is that SEO can be a great way to make a living, and as long as you have the skills to measure SEO, the sky is the limit. These days, there are many ways to make money online: from building an ecommerce website to creating a blog to promote products and services.
How do I become a master of SEO?
How to Become an SEO Expert?
- Take an SEO course (or several SEO courses)
- Learn SEO by optimizing their website.
- Work in an advertising agency.
- Take SEO clients.
- Get an SEO certificate or degree online.
- Work as an “in-house” SEO expert.
Is SEO difficult to master? SEO is not difficult to learn. All you have to do is be willing to put in the time and effort needed to learn the various concepts of SEO. If you are new to SEO and wondering what it takes to go from novice to expert, then this post is for you.
How long does it take to become an SEO expert?
To become an SEO Expert, you need to learn advanced SEO concepts which takes anywhere between 6 to 18 months. As long as you get expert advice and apply the knowledge every day , you can achieve this.
How long does it take to master SEO?
If you study SEO for a few hours every day, then you can master the basics of SEO in 4-8 weeks and get your first SEO job in 3-6 months. If you learn SEO full time, you can master the basics within 1-2 weeks.
Can I learn SEO in a month?
Although it’s a long career, you can learn SEO in about a month – enough to make a big impact on your website, and therefore your business as a whole.
Can I learn SEO in 2 months?
It takes 1-3 months to learn SEO at the basic level and as long as 6-18 months to learn SEO at the advanced level. How long it takes to learn SEO depends on the number of hours per day you spend studying search engine optimization.
Is SEO difficult to learn?
The answer is simple. Learning SEO is difficult because there is a lot of information to read about search engines and how the optimization process works, and this can be overwhelming at first.
What degree do you need for SEO?
Although formal education in the field of SEO is not mandatory, most SEO specialist positions require a bachelor’s degree in business, marketing, information technology, or communications.
Is SEO a high paying job?
At the median level, an SEO Specialist earns $49,000 per year, and the median salary of SEO Managers sits very high, at around $63,000. Finally are SEO Managers -who typically earn between $70,000 and $120,000—and SEO Team Managers and Campaign Managers, at $50,000 to $100,000.
Do I need to know coding to do SEO?
The short answer is: no, SEO usually doesn’t require (or any) manual coding. You can do great SEO work without touching code.
What language is needed for SEO? JavaScript. If you’re going down the path of web development, want to become a better technical SEO, want to understand how websites are built, JavaScript is an incredibly powerful programming language that is widely used in web applications. in the last few years.
Is SEO part of programming?
SEO Coding â As mentioned earlier, SEO involves coding but it is not necessary. For an SEO Unicorn, coding skills are a huge advantage to improve other aspects of the website. Understanding the source code of SEO can help professionals know how to generate web page content.
Can you do SEO without coding?
You can become an SEO expert without writing a single line. And that’s okay. There is room in SEO for many different types of people.
Is SEO hard to learn?
SEO is not as difficult as people make it out to be; you can get 95% of the effort with 5% of the work, and you don’t need to hire an SEO expert to do it, nor will it be difficult to start ranking for keywords well chosen.
Can SEO be self taught?
It is possible to learn how to do SEO on your own, you don’t have to be an SEO expert or expert. The first thing you need to do is convince yourself that SEO is not difficult. If others can do it, you can too. All it takes is a willingness to learn and time.
Is SEO a dying industry?
Don’t be fooled: SEO isn’t dying, but it’s evolving more than it has in years past. If you’ve been debating whether or not to invest in SEO for your business, read on to learn why SEO isn’t dead – but thriving – in 2021.
Will SEO be around in 5 years? SEO will not be eliminated within the next five years because social media and search engines will become increasingly intertwined. Facebook has already started doing this: they do more than 1.5 billion searches every day. Twitter did the same; They have entered into a partnership with Google.
Why is SEO not dead?
SEO isn’t dead, it’s evolving. Of course, the prices keep dropping and Google is constantly tweaking its algorithm but that’s to be expected. Google has made it so you can easily target your ideal customer through SEO or paid advertising. It was more difficult before they came.
Is SEO still relevant in 2021?
So, is SEO still a good investment in 2021, and beyond?! Short answer: YES! SEO is more important than ever! It remains one of the most powerful digital marketing strategies that drive long-term results.
Is SEO dead in 2022?
SEO is not dead in 2022. SEO is still a very powerful digital marketing strategy. SEO will continue to change as Google improves its algorithm but that is to be expected. If you are thinking about SEO for your website now is a good time to start.
Will SEO become obsolete?
As long as the search engine result pages are there, SEO will never be obsolete.
Is SEO worth it in 2022?
Yes, SEO is important in 2022, in the future, in the past, and always. As long as websites and search engines exist, SEO is necessary. SEO 10 years from now may be very different from SEO today, but you will have to make sure that your website is sending the search engines the right signals in order to be found.
Is SEO still important in 2022?
Is SEO Still Working in 2022? Yes of course. Even though some SEO tactics that worked in the past have stopped working, SEO has continued to evolve. It’s constantly updating itself to try to better match the user’s intent, cutting out spammy, ineffective tactics to be better.
Is SEO worth learning in 2022?
SEO is a promising career in 2022 because it gives you access to different opportunities. You can work from home, take on clients, and even start and grow your own websites. Also, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are major search engines.
How SEO will change in 2022?
In 2022, expect SEO rankings to become more competitive by providing high-quality content that helps internet users. Content that tries to hook their audience just by linking to unnecessary sources will not work like it does today.
Is SEO dead in 2022?
SEO is not dead in 2022. SEO is still a very powerful digital marketing strategy. SEO will continue to change as Google improves its algorithm but that is to be expected. If you are thinking about SEO for your website now is a good time to start.
Does SEO have a future?
SEO is now considered a long-term investment for businesses, with results slowly showing up over time. SEO is considered almost dead by many webmasters and business owners because of the latest search engine algorithms. They believe that SEO is no longer effective and will not produce good results.
How SEO will change in 2022?
In 2022, expect SEO rankings to become more competitive by providing high-quality content that helps internet users. Content that tries to hook their audience just by linking to unnecessary sources will not work like it does today.
Is SEO Still Relevant 2022?
Is SEO Still Working in 2022? Yes of course. Even though some SEO tactics that worked in the past have stopped working, SEO has continued to evolve. It’s constantly updating itself to try to better match the user’s intent, cutting out spammy, ineffective tactics to be better.
Is SEO hard to learn?
The answer is simple. Learning SEO is difficult because there is a lot of information to read about search engines and how the optimization process works, and this can be overwhelming at first.
Is the job of SEO difficult? SEO is not as difficult as people make it out to be; you can get 95% of the effort with 5% of the work, and you don’t need to hire an SEO expert to do it, nor will it be difficult to start ranking for keywords well chosen.
Is it worth to learn SEO?
The short answer is that SEO is very effective – not only for generating traffic but also impressions and sales. Do not worry. The long answer includes research and data, not just empty statements. Most SEOs get caught up in specific search metrics like SERPs (search engine results page), rankings and organic traffic.
Is SEO worth learning in 2022?
Yes, along with opening great job opportunities learning search engine optimization is very important in 2022. You need to learn it thoroughly and correctly. SEO is often considered the best digital marketing strategy because it can bring tons of traffic to a website from search engines.
Is SEO worth learning in 2021?
So, is SEO still a good investment in 2021, and beyond?! Short answer: YES! SEO is more important than ever! It remains one of the most powerful digital marketing strategies that drive long-term results.
Is SEO a waste of money?
The short answer is that SEO works, and it can grow your business giving your company ROI. The truth is that it can cost you a lot of money if not done right.
Does SEO require coding?
The short answer is: no, SEO usually doesn’t require (or any) manual coding. You can do great SEO work without touching code. But the long answer is yes, a good understanding of how programming works, or even the ability to code yourself, is always a good skill to have.
Can you do SEO without coding?
You can become an SEO expert without writing a single line. And that’s okay. There is room in SEO for many different types of people.
Is it hard to learn SEO?
Learning SEO is difficult because there is a lot of information to read about search engines and how the optimization process works, and this can be overwhelming at first.
How long does it take to learn about SEO?
It takes 1-3 months to learn the basics of SEO. The basics of search engine optimization can be understood and learned within 3 months, however, more advanced concepts can take anywhere from 6-18 months. This is provided that you use the knowledge every day and learn from the experts.
Can I learn SEO in 2 months?
It takes 1-3 months to learn SEO at the basic level and as long as 6-18 months to learn SEO at the advanced level. How long it takes to learn SEO depends on the number of hours per day you spend studying search engine optimization.
Can I learn SEO in a month?
Although it’s a long career, you can learn SEO in about a month – enough to make a big impact on your website, and therefore your business as a whole.