Curiosity is the hunger of the human mind. One could be browsing the web looking for information at this point. Maybe, that’s why you’re here too!
Before you think we’re calling you, the truth is that it’s mind-blowing how technology has made it possible to find reliable information with just a few clicks.
This became even more so as the pandemic forced us to adjust to the ‘new normal’. According to the e-Conomy 2021 report for Southeast Asia by Google, Temasek, and Bain & Company, there is an increase of 12-million digital consumers in the Philippines during the first half of 2021 alone. Closer to home, it was also revealed that Google and Facebook are among the platforms Filipinos spend the most screen time on, both reaching millions in terms of total number of visits.
The Google Year in Search also revealed that Filipinos are more engaged and engaged in the digital market with searches related to digital banking accounts, contactless payments, and brand comparisons. This gives brands and organizations the opportunity to expand and stay in touch with the public.
Literally, brands and organizations can take advantage of every billionth of a second. The question is, how can they be better using that advantage and be searchable?
With search engine optimization, of course.
According to Oxford Languages, search engine optimization or SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine”.
To paint a picture, SEO is an arrowhead that helps direct consumers to content about your brand or organization when they search for specific information about it. The solution provided by SEO is simple: providing the public with the right information at the right time when they are searching.
However, the internet has become cluttered with the content. In order for your brand to truly reach your target market, your SEO needs to be strategic and effective. Implementing an effective SEO strategy ensures a significant amount of quality website traffic, allowing brands and organizations like yours to be more visible in the digital space. As people increasingly rely on the internet for information, it is definitely worth the effort to make SEO a fundamental part of your digital marketing campaigns.
When designing an SEO strategy, it is important to note that the main purpose of a search engine is to deliver the most relevant results to a search query. Brands and organizations need to learn how to produce meaningful and intelligent content on online platforms to push themselves to the top of the results page. To achieve this, we further explore the best practices and techniques in SEO.
Keywords are words or phrases that people are likely to type into their search engines when looking for information about a certain topic – in this case, your brand. Using the right keywords in your content affects the website traffic it attracts. An effective SEO strategy pays attention to the consumer’s experience of using keywords.
A common mistake among digital marketers is to use certain keywords carelessly (ie use them multiple times across one piece of content) in the hope of ranking high in search results. This is called keyword stuffing, and it often turns people off. Readers leave the site when they realize that the words do not have a natural flow or do not make sense. This instant click-browse-free routine can lead to lower visits and search engine rankings because it affects the bounce rate. More importantly, Google can mark your content as spam if they see more than the recommended amount of keywords in a single blog post, for example.
Brands and organizations need to consider the consumer journey when searching for information and using keywords. People are more likely to use generic terms when they are only interested in a certain topic. Eventually, these terms become more specific or branded when a consumer has knowledge of the topic and makes choices.
Hypertext markup language or HTML is the code used to create web pages. Search engines use HTML elements such as title tags, meta description, and image tags to determine its rank in search results. The key to having an effective SEO strategy is through concise and detailed HTML coding.
Web page indexing refers to the process in which search engines analyze web pages in order to record or index it on the internet. This is done by ‘robots’ or ‘crawlers’ that scan the internet for content and automatically store important information about it to display later searches. The indexing of web pages helps to rank high in the search engine results list especially when a search engine considers it to be the most valuable content for searchers.
Google Search has established itself as the most popular search engine through its complex algorithm and frequent updates. In fact, Google has made several updates to its search ranking this year alone and ‘helpful content’ is the latest. Additionally, Search Engine Land reported that Google Search changes 12 times a day on average and this is not uncommon among search engines.
Search engine algorithms tend to develop and upgrade over time to provide searchers with the most relevant information. Today may not be at the top of the search ranking results tomorrow which is why brands and organizations need to be adaptable so that no efforts are wasted. There is no better way to stay on top than to implement digital PR and partner with a trusted PR agency that recognizes your needs.
Digital PR is another tool to maximize your SEO strategy. Integrating digital PR into your SEO strategy as part of your comprehensive digital content marketing scheme can help boost your brand or organization’s searchability. Likewise, producing high-quality, relatable content attracts more people to see you. Digital PR has the potential to take this to the next level.
Digital PR and SEO, neither one without the other…
Digital PR is one of the public relations approaches that focuses on communication efforts through online mediums such as social media, online publications, and even virtual events. Although it has been around for many years, digital PR in particular has seen an increase among businesses as situations such as the COVID-19 Pandemic have encouraged (and even forced) us to find new ways to communicate digitally with the public.
By using digital PR to support your SEO (and vice versa) you can further push for a competitive advantage. For example, backlinking or citing another website not only helps your organization’s visibility but also its credibility and trustworthiness. Implementing strategies like these will drive more traffic to your website and increase your engagement on various online platforms.
The goal is to grow your assets: the more people can consistently see your content and the value it adds to their lives, the higher your chances of converting visits and engagement into sales.
Work smarter: getting the most out of SEO
Digital PR and SEO together ensure that your content is seen and that you are able to provide solutions to people browsing the internet daily. It may seem like a lot of effort at first, but the benefits can last you a lifetime.
And you don’t have to do it alone. Check out NGP-IMC’s SEO services! As a trusted PR and digital agency in the Philippines, we support brands and organizations to achieve the goal of creating relevant, impactful and measurable digital marketing and PR campaigns that generate results.
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Google’s #1 Ranking Factor At WebTek, we say that the most important parts of SEO and the most important Google ranking factors are web page titles and heading tags. Titles are the prime real estate on any website – they’re your best chance to tell Google exactly what your website or webpage is about.
What are the 5 domains of digital transformation?
Chapter in this book (16)
- The Five Domains of Digital Transformation.
- Leverage Customer Networks.
- Build Platforms, Not Direct Products.
- Turn Data into Assets.
- Innovate through Rapid Experimentation.
- Adapted to your Value Proposition.
- Mastering Disruptive Business Models.
What are the five areas of digital transformation? Customers, Competition, Data, Innovation, Value.
What is domain transformation in digital transformation?
Domain Transformation is a form of digital transformation that forward-thinking companies look to to transform and enter other markets. Entering a new market can give the company many new growth opportunities and reinvigorate its original market space.
What is domain digital transformation?
The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value” In The Digital Transformation Playbook: Rethink Your Business for the Digital Age, 1-18.
What are the 3 phases of digital transformation?
Three stages of digital transformation. The three stages offer different opportunities for organizational learning. The first two phases, modernization and enterprise-wide transformation, are aimed at reshaping the current business. The final stage is about creating a new business and finding new sources of value.
What is PR in website?
Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence.
What is an online PR sample? Guest posts, excerpts in articles, and online profiles. Influences. Social media shares, giveaways and resource pages.
What do PR stand for?
Public relations is short for “public relations” and refers to the strategic communication from an organization to the public to maintain or foster a public image and/or respond to public discourse. There is an old saying: â€œAdvertising is what you pay for; it’s the publicity you’re praying for.â
What does PR mean in front of a name?
: Public relations. there was a job in PR. the company’s PR representatives.
What does PR stand for in business?
Public relations is the process of managing communications between a business and its public, or constituents, including: Customers. Employees. Sellers. Stockholders.
What does PR stand for in social media?
This is certainly the case with public relations (PR) and social media. In general PR was more focused on influential people such as investors, shareholders, business partners, etc., but with the advent of social media, those people are present on these platforms, which can then be used to Public Relations purposes.
What does PR mean in SEO?
PR (Public Relations) and SEO (Search Engine Optimization) used to work in separate marketing silos. SEO tackled the technical side of digital marketing and PR acted as a source of relationships with third parties.
How can SEO help PR?
Your SEO team should be helping your PR team optimize links for any deserved media coverage. This includes things like unpaid stories, press releases, magazine features, and more. The SEO team is there to help choose the best keywords for each piece of content.
What does mean PR in marketing?
Public Relations: The professional maintenance of a favorable public image by a company, other organization, or celebrity. Marketing: The act or business of promoting and selling products or services, including market research and advertising.
Is a website a PR tool?
A website can be a powerful PR tool as it often creates the first impression of the company online. Use it well to connect with your target audience. With the importance of digital media rapidly increasing, websites have become an important PR tool.
What is website PR?
What is PageRank? PageRank (PR), famously devised by Google founders Larry Page and Sergey Brin, is a calculation that evaluates the quality and quantity of links to a web page to determine a relative score for the page’s importance and authority that on a scale of 0 to 10.
What is an example of PR tools?
Some of the most commonly used PR tools include press releases, news conferences, and publicity. Sponsorships, product placements, and social media also create a lot of positive PR.
What are the 3 most important things in digital marketing?
At the highest level, digital marketing has three main parts: Lead Generation, Lead Capture, and Lead Nurturing.
What are the 3 goals of digital advertising? Key Street Shops. Digital marketing goals often focus on acquiring new customers, better leads, and brand awareness.
What are the 3 principles of digital marketing?
There are three principles in this methodology, which are central to the main parts of digital marketing: initiation, integration and repetition. Together, these are known as the 3i Principles. The principles are designed to get you thinking about a digital marketing strategy or campaign from start to finish.
What are the most important 3 Cs of digital marketing?
Likewise, Marketing is a product of 3 C’s: Content, Right Channels and Consistency, and we need to get all three right to ensure Brand Awareness and Leads are created.
What are the 3 principles of marketing?
The 3 Principles of Marketing: Awareness, Nurturing, and Trust.
What are the four C’s of PR?
Collect: Data quality is critical to the credibility of the performance measures on the dashboard. Significant errors or a lack of common standards affect quality. Connect: Connect data to specific parts or even individuals. Control: Manage data volume and speed.
What are the 4 C’s of public relations? The 4 Cans to replace the 4 Pans of the marketing mix: Consumer wants and needs; Cost satisfaction; Ease of purchase and Communication (Lauterborn, 1990). The 4Cs of marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).
What are the 4 steps of the public relations planning process also known as the pace or Rpie process?
The four-step public relations process – Research, Planning, Implementation and Evaluation (RPIE) – is the major part of the computer-based APR Public Relations Accreditation Examination.
What is Rpie public relations?
A four-step public relations process, RPIE is an acronym that stands for Research, Planning, Implementation and Evaluation.
What are the basic 4 steps of any public relation campaign design a PR campaign of any organization or public figure according to 4 step process in detail?
This process consists primarily of four steps: using research to define the problem or situation, developing objectives and strategies that address the situation, implementing the strategies, and then the results of the relationship efforts. measuring public.
What are the 4 PR models?
The four public relations models include traditional publicity, public information, persuasive communication, and symmetrical two-way models.
What are the 4 steps in the public relations process?
The R.A.CE process includes the following 4 stages: Research, Action and Planning, Communication and relationship building and Evaluation.