SEO News

For many companies, their website can be their biggest brand asset, which is why it needs to demonstrate authority, trust and expertise. Optimizing your website to meet customer needs and display these features forms the core process of SEO. However, before we dive into the core of SEO, I always recommend that my clients do […]

The future looks bright for in-house SEO professionals, despite emerging from a long period of uncertainty with frequent algorithm changes and layoffs. Recent trends show that businesses are increasingly looking to integrate SEO into their broader marketing efforts, and in-house SEO professionals command competitive salaries. But that doesn’t mean the industry is without its struggles—in-house

Pop quiz: What is the definition of “SEO culture” in a development company? Sorry, your answer of “The next meeting, email, or team meeting where I have to fake a smile has no hope of success” is incorrect. I’m looking for “That warm warm feeling you get when the laundry first comes out of the

Run a test on your image-heavy page with WebCEO’s Speed ​​Optimization tool to see how well you’re doing. Image from WebCEO, November 2022 Pay special attention to the Cumulative Layout Shift metric, because it is another Google ranking factor and is also affected by images. If you want to lower your CLS, look for ‘Avoid

With the recent happenings on Twitter, you may have heard about Mastodon in the news. You may have already joined the protest or found an alternative. Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article discusses how digital marketers can join Mastodon, what to expect and how

This post was sponsored by Market Brew. The opinions expressed in this article are those of the sponsor. Would you like to rank higher than your competitors in search results? Do you feel like your really difficult SEO tools are no longer giving you a real advantage? It’s time to go beyond the tools your

Dallas, Texas, Nov. 12, 2022 (GLOBE NEWSWIRE) — Created by SEONitro, SEO Intelligence Agency and PageOneEngine founder Dori Friend, SEO Rockstars is an annual conference known for bringing together some of the biggest names in the world of SEO- a. Taking place between November 10th and 12th in Dallas, Texas, the event promises to give

This post was sponsored by Market Brew. The opinions expressed in this article are those of the sponsor. Do you wish you could rank higher than your competitors in search results? Feel like your tried and true SEO tools are no longer giving you a real edge? It’s time to go through the tools your

Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to content promotion, from what I’ve observed with clients and partners. SEO professionals often strive to meet their key performance indicators (KPIs) on time, yet depend on the marketing team’s output for success. Meanwhile, the marketing

SEO is a long-term game and requires patience. I have said this to clients and stakeholders hundreds of times during my career. After a couple of decades in the industry, I still believe that SEO requires time to see results. SEO is a long-term commitment that should be considered an investment versus an expense. It’s