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Google E-E-A-T: How to Demonstrate First-Hand Experience

Demonstrating first-hand experience is more important than ever for rankings in Google Search. Updates to the guidelines for assessing search quality list the criteria that Google searches for. Google upgrades the concept of E-A-T with an extra ‘E’ for expertise. The new abbreviation E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. Google’s quality reviewer guidelines

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Google has advice for SEO success… and other tech news for small businesses this week

. (Photo by Smith Collection/Gado/Getty Images) Here are five tech events that happened in the past week and how they affect your business. Did you miss them? 1 – Google says the secret to SEO success is making sure your most important page isn’t terrible. According to Google, if the most important page on your

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